Videos

We’re all fans of something, but when does fandom turn into obsession? What can we learn from Chappell Roan speaking out, and what role does marketing play in fueling that unhealthy relationship? Maggie Walsh breaks it down in this all-new episode of We Built This Brand. https://www.webuiltthisbrand.com/turning-brands-into-fandoms-with-maggie-walsh/

Authenticity is more important than ever in the age of social media. Maggie Walsh of GLOW gives us an example of why it’s important to be true to your consumers on the latest We Built This Brand. https://www.webuiltthisbrand.com/turning-brands-into-fandoms-with-maggie-walsh/

Everyone has their own favorite brands, but have you ever considered that you’re a “fan” of those products? Maggie Walsh thinks that you should. Having recently wrapped up a social media campaign for Peacock centered around the 2024 Paris Olympics, Maggie is no stranger to working with household names. As…

CEOs wear many hats, and that’s especially true in the world of IT. So, it’s pretty appropriate Brian Strong heads up TenHats - an IT and data center firm in Knoxville, Tennessee. The name isn’t just eye-catching, it reflects the wide variety of services the business provides to its customers.…

With a love of crunching numbers from a young age, Erin Reece always knew her future lay in finance. She spent more than a decade at corporate and public accounting firms until Erin realized it was time for a change. After seeing and experiencing the churn and burn nature of…

Businesses wanting to start their own podcast should be doing so with intention. Otherwise, it’s a waste of precious time and money. Listen to our latest episode with Podchaser’s Trent Anderson to find out about what it takes for any show to be successful: https://www.webuiltthisbrand.com/chasing-the-numbers-with-trent-anderson/

Being able to track a podcast’s popularity is a vital tool not only for showrunners, but for advertisers as well. Tune into our latest episode with Podchaser’s Trent Anderson as he explains what it takes to grow a show’s engagement: https://www.webuiltthisbrand.com/chasing-the-numbers-with-trent-anderson/

New Episode 🎙️ Ever wonder what the trick is to growing a brand through the power of podcasting? In our latest episode, we dive deep with Trent Anderson, Head of Growth & Strategy of Podchaser, for an insightful conversation about how old-school marketing techniques can work in tandem with audio.…

What does the future of marketing look like? For Rob Bunch, he says it’ll be rooted in genuine people being genuine with their clients. Listen to our latest episode to learn about the philosophies of The Leverage Group, and why Rob is excited for the next generation of marketers: https://www.webuiltthisbrand.com/authentically-marketing-yourself-with-rob-bunch/

In this episode of "We Built This Brand," you’ll hear from Trent Anderson, the Head of Growth and Strategy at Podchaser. Trent and Chris discuss the origins and key features of Podchaser, emphasizing its role as a vital data aggregator and discovery tool in the industry. Together, they delve into…

Have you ever seen a business spearhead a confusing social media campaign? Rob Bunch, Senior Executive of The Leverage Group, knows it all too well. Tune into our latest episode where he explains why it’s okay to push back on clients and rein them in: https://www.webuiltthisbrand.com/authentically-marketing-yourself-with-rob-bunch/

In the latest episode of We Built This Brand, Rob Bunch shares the importance of personal branding in the professional world. Hear his thoughts on how you should present yourself and how it has a direct impact on your job: https://www.webuiltthisbrand.com/authentically-marketing-yourself-with-rob-bunch/

You would never know it based on his successes, but Rob Bunch didn’t begin his career in the world of marketing. In this episode of We Built This Brand, Rob takes us through his professional journey. From working finance in Florida, to nestling into the mountains of East Tennessee, he…

In the latest episode of We Built This Brand, Erika shares the challenges of starting Aught and how it has evolved beyond coworking to foster a supportive virtual community for female entrepreneurs. Hear her vision for Aught's future and how it aims to inspire cultural change and empower women.

Erika Biddix began her professional journey the traditional way, following the path of a promising student to a corporate job. In this episode of We Built This Brand, we learn how she found her true calling at a corporate meeting planners’ conference where she was inspired to help other women…

Rebranding your business can be an exciting process where you reorient it into something greater than before. However, change isn’t always easy. Paul Sponcia of the IT Company knows a thing or two about change and the growing pains it can bring. In this episode, we learn the story of…

Lori Asbury, founder and CEO of CMOco, joins Chris to explore her exciting career and entrepreneurial journey. Lori shares her journey from a journalist to a seasoned marketing executive at HGTV and, eventually, to launching her successful marketing agency. She discusses the nuances of building a business in a highly…

Mal Alder, the founder of Alder & Co., shares her journey in assisting small businesses and nonprofit organizations to thrive with creative marketing strategies. She recounts her work with clients like King's Family Distillery in Sevierville, detailing how she enhances their online visibility. Chris and Mal explore the day-to-day realities…

In this fun episode of We Built This Brand, we chat with Kelsey Miller, the founder of Klosets by Kelsey. Kelsey shares how she turned her passion for organizing and styling from a hobby into her full-time job. She explains the incredible physical and emotional benefits of having a neat…

In this episode, Taylar Fetzner, co-host of the Creeps and Crimes Podcast, opens up about her journey with her best friend, Morgan Mounts, from sharing a fascination for spooky stories, conspiracies, and true crime to launching a successful podcast. Taylar delves into her show's beginnings, the power of a single…