We Built This Brand

In this episode of We Built This Brand, Chris talks with Crystal Anderson, Partner and Chief Strategy Officer at 3Headed Monster, about building bold brands in a fast-changing marketing landscape. Crystal shares how she helped build an award-winning independent agency, why brands need to move faster, and how companies like Nutter Butter and Duolingo are finding success by taking creative risks. They also discuss staying ahead of cultural trends, the limitations of traditional market research,

Your team isn't performing, your business isn't growing, and you're working harder than ever. But what if the problem isn't everyone else? Chris sits down with Brad Farris of Anchor Advisors to explore why business growth starts with better leadership. From learning to delegate and trusting your team to navigating AI and building a brand rooted in meaningful conversations, Brad shares what it really takes to move from founder to CEO. Because sometimes the hardest part of growing a business is

Social media isn’t just where brands show up anymore, it’s where customers learn, research, and decide who they trust. In this episode of We Built This Brand, Chris sits down with Luke Leinberger, Global Head of Social Media at Gravity Global, to talk about building a global social strategy, bringing B2C-style storytelling into B2B marketing, and creating content that actually earns attention. They also explore how AI, changing search behavior, and evolving customer expectations are reshaping

What if better time management isn’t about doing more, but making room for what matters most? In this episode of We Built This Brand, Chris sits down with Samantha Lane, founder of Origami Day, to discuss how a life-changing surgery reshaped her relationship with time and inspired her to build a business around helping others escape overwhelm. Samantha shares the story behind Origami Day, her “Prioritize, Plan, and Protect” framework, and why doing less can sometimes be the key to living,

On this episode of We Built This Brand, Chris sits down with FIG founder Mark Figliulo and Chief Strategy Officer Amber Higgins to talk about the intersection of creativity, data, and storytelling. They break down Fig’s StoryData platform, how data can help creatives make stronger decisions, and why effectiveness matters more than simply making creative production faster or cheaper. They also go behind the scenes of FIG’s work with Publix, including the “Make Things Special” strategy and camp

What if burnout has less to do with long hours and more to do with misalignment? In this episode of We Built This Brand, Chris sits down with Naomi Asher, founder of The Maven Consulting, leadership consultant, speaker, and author, to unpack the real causes of burnout and why so many organizations are missing the warning signs. Naomi shares her journey from nonprofit executive to entrepreneur, explains how values alignment, conflict, and leadership development impact organizational health, an