We Built This Brand

We Built This Brand

We Built This Brand explores the origins, evolution, and impact of brands through conversations with entrepreneurs, CEOs, and marketing experts.

We Built This Brand - The Trailer
We Built This Brand
We Built This Brand - The Trailer
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Recent Episodes

Boards, Burnout & Building Sustainable Nonprofits with Mary Walker
67
May 27, 2026

Boards, Burnout & Building Sustainable Nonprofits with Mary Walker

In this episode of We Built This Brand , Chris sits down with Mary Walker to talk about the hidden business side of nonprofits. From fundraising strategy and board leadership to navigating crises like COVID and government fun...
No Script, No Safety Net: How Breakwater Studios Reinvents Brand Storytelling
66
May 6, 2026

No Script, No Safety Net: How Breakwater Studios Reinvents Brand Storytelling

What happens when brands give up control and trust the story? In this episode of We Built This Brand , Kirstin Falk of Breakwater Studios shares how award-winning, human-centered films are created without scripts, why uncerta...
Building a Brand After Rock Bottom: Andrew Parrott on Recovery, Business, and Authentic Marketing
65
April 23, 2026

Building a Brand After Rock Bottom: Andrew Parrott on Recovery, Business, and Authentic Marketing

Andrew Parrott, founder of Logic Marketing and partner at Brainchild Creative, shares a raw and powerful story of addiction, recovery, and redemption, and how those experiences shaped his approach to business and branding. Fr...
From Logo to Lifestyle: Rebuilding the Soul of La-Z-Boy, with Diana Quenomoen
64
April 8, 2026

From Logo to Lifestyle: Rebuilding the Soul of La-Z-Boy, with Diana Quenomoen

What does it take to reinvent a 100-year-old brand? In this episode or We Built This Brand, Diana “DQ” Quinmoen, Head of Design at Colle McVoy, shares how her team helped La-Z-Boy rediscover its soul and transform from a fur...
From Budweiser Frogs to the Ability Machine: How Creativity Unlocks Hidden Talent with Tom Woodard
63
March 11, 2026

From Budweiser Frogs to the Ability Machine: How Creativity Unlocks Hidden Talent with Tom Woodard

Tom Woodard spent decades shaping iconic advertising, from voicing the famous Budweiser frogs to producing national jingles for brands like Coca-Cola and McDonald’s. Now he’s channeling that creative experience into something...
From Side Hustle to Strategy with Becky Owen
62
Jan. 21, 2026

From Side Hustle to Strategy with Becky Owen

What does it really take to turn creator passion into a sustainable business? In this episode of We Built this Brand, Becky Owen breaks down the reality behind the creator economy, from pricing your worth and avoiding burnout...