Videos

A lot can change in 30 years, but when it comes to marketing, there’s no need to reinvent the wheel. Luquire’s Chief Creative Officer Glen Hilzinger explains why it’s often best to keep it simple at the related video on this YT Short.

In 2009, Captain Sully Sullenberger saved the lives of more than 150 people aboard US Airways Flight 1549. Luquire’s Chief Creative Officer Glen Hilzinger shares why a museum honoring Captain Sully’s heroism is one of his favorite projects at this YT Short's related video!

Kindness and Candor: The secret sauce to marketing success. Luquire Chief Creative Officer Glen Hilzinger offers up the recipe and philosophy behind “Kindor” at this YT Short's related video!

The world of advertising can use a little more kindness and candor. On this episode, Chris is joined by Glen Hilzinger, the Chief Creative Officer at Luquire. Glen is recognized as one of the top copywriters in the world, and he shares his journey from art school to leading an…

We all love Sesame Street, but there’s always room for more in the neighborhood. Portal A’s Head of Strategy Aditi Rajvanshi talks about her work helping take “our favorite street” across the globe. https://www.webuiltthisbrand.com/brewing-awesome-online-content-with-aditi-rajvanshi/

YouTube is a part of our everyday lives, but that wasn’t always the case. Hear from Portal A’s Head of Strategy Aditi Rajvanshi about her experience on the Wild, Wild West of YouTube: https://www.webuiltthisbrand.com/brewing-awesome-online-content-with-aditi-rajvanshi/

20 years ago, YouTube changed the internet forever. One woman was there to see the platform evolve. On this episode of We Built This Brand, Chris is joined by Aditi Rajvanshi, Head of Strategy for Portal A and a renowned expert in the content creation industry. Aditi shares her fascinating…

A beloved comedian + a popular pizza + a whole lot of chicken wings = the recipe to success. Hear from GSD&M’s Nick Adams about what went into crafting the viral Pizza Hut hold music. https://www.webuiltthisbrand.com/creatively-winging-it-with-nick-adams/

Sometimes, you just got to be willing to put yourself out there. Hear how Nick Adams went from mail room work to a viral sensation with GSD&M: https://www.webuiltthisbrand.com/creatively-winging-it-with-nick-adams/

It’s a viral sensation, all thanks to people being put on hold. Nick Adams is a versatile copywriter and the brains behind the renowned Pizza Hut chicken wing song. He started his journey in the mailroom at GSD&M, but his persistence and creativity led him to become a writer, crafting…

Whether it’s top-down or bottom-up, both are key to reaching your target audience. Archrival CEO and Co-Founder Clint Runge explains. https://www.webuiltthisbrand.com/tapping-into-the-fountain-of-youth-with-clint-runge/

After half a decade as an agency, Archrival decided it was time to take the bull by the horns. CEO and Co-Founder Clint Runge recounts the turning point for his company. https://www.webuiltthisbrand.com/tapping-into-the-fountain-of-youth-with-clint-runge/

Appealing to your audience is the name of the game in marketing, but what do you do when they’re critical and hard to reach? Enter Clint Runge, the CEO and Co-Founder of Archrival. For decades now, Clint has had his finger on the pulse of what young adults want out…

Sometimes the best advertising campaigns are the simplest. Dustin Artz breaks down how Familiar Creatures is helping people start their fitness journeys. https://www.webuiltthisbrand.com/outsmarting-brand-behemoths-with-dustin-artz/

You might think mayo is a “boring” condiment, but Duke’s is all about challenging that perception. Familiar Creatures Co-Founder Dustin Artz reveals the “secret sauce” to the company’s advertising blitz. https://www.webuiltthisbrand.com/outsmarting-brand-behemoths-with-dustin-artz/

The world of advertising and marketing is all about standing out, and Dustin Artz is helping spearhead innovative campaigns for noteworthy brands. As a co-founder at Familiar Creatures, he’s dedicated his career to outsmarting the industry’s brand behemoths. On this episode of We Built This Brand, Dustin shares some of…

Questions are bound to pop up when you’re looking inward. Bonnie Casamassima explains how to decipher your intuition in this all-new We Built This Brand: https://www.webuiltthisbrand.com/finding-your-intuition-with-bonnie-casamassima/

Are you trusting your gut, or are you relying too much on others? Bonnie Casamassima explains why listening to your intuition is important: https://www.webuiltthisbrand.com/finding-your-intuition-with-bonnie-casamassima/

Do you listen to that feeling in your gut? The that tells you right from wrong and what you should do next? It’s what we call your “intuition,” and Bonnie Casamassima thinks it should help be your guiding light through life. Coming from a corporate background, Bonnie found herself at…

We’re all fans of something, but when does fandom turn into obsession? What can we learn from Chappell Roan speaking out, and what role does marketing play in fueling that unhealthy relationship? Maggie Walsh breaks it down in this all-new episode of We Built This Brand. https://www.webuiltthisbrand.com/turning-brands-into-fandoms-with-maggie-walsh/

Authenticity is more important than ever in the age of social media. Maggie Walsh of GLOW gives us an example of why it’s important to be true to your consumers on the latest We Built This Brand. https://www.webuiltthisbrand.com/turning-brands-into-fandoms-with-maggie-walsh/

Everyone has their own favorite brands, but have you ever considered that you’re a “fan” of those products? Maggie Walsh thinks that you should. Having recently wrapped up a social media campaign for Peacock centered around the 2024 Paris Olympics, Maggie is no stranger to working with household names. As…

CEOs wear many hats, and that’s especially true in the world of IT. So, it’s pretty appropriate Brian Strong heads up TenHats - an IT and data center firm in Knoxville, Tennessee. The name isn’t just eye-catching, it reflects the wide variety of services the business provides to its customers.…

With a love of crunching numbers from a young age, Erin Reece always knew her future lay in finance. She spent more than a decade at corporate and public accounting firms until Erin realized it was time for a change. After seeing and experiencing the churn and burn nature of…