Episodes

20 years ago, YouTube changed the internet forever. One woman was there to see the platform evolve. On this episode of We Built This Brand, Chris is joined by Aditi Rajvanshi, Director of Strategy for Portal A and a renowned …

It’s a viral sensation, all thanks to people being put on hold. Nick Adams is a versatile copywriter and the brains behind the renowned Pizza Hut chicken wing song. He started his journey in the mailroom at GSD&M, but his …

Appealing to your audience is the name of the game in marketing, but what do you do when they’re critical and hard to reach? Enter Clint Runge, the CEO and Co-Founder of Archrival. For decades now, Clint has had his …

The world of advertising and marketing is all about standing out, and Dustin Artz is helping spearhead innovative campaigns for noteworthy brands. As a co-founder at Familiar Creatures, he’s dedicated his career to outsmartin...

Do you listen to that feeling in your gut? The that tells you right from wrong and what you should do next? It’s what we call your “intuition,” and Bonnie Casamassima thinks it should help be your guiding light through …

Everyone has their own favorite brands, but have you ever considered that you’re a “fan” of those products? Maggie Walsh thinks that you should. Having recently wrapped up a social media campaign for Peacock centered around t...

CEOs wear many hats, and that’s especially true in the world of IT. So, it’s pretty appropriate Brian Strong heads up TenHats - an IT and data center firm in Knoxville, Tennessee. The name isn’t just eye-catching, it reflects...

With a love of crunching numbers from a young age, Erin Reece always knew her future lay in finance. She spent more than a decade at corporate and public accounting firms until Erin realized it was time for a change. …

In this episode of "We Built This Brand," you’ll hear from Trent Anderson, the Head of Growth and Strategy at Podchaser. Trent and Chris discuss the origins and key features of Podchaser, emphasizing its role as a vital data ...

You would never know it based on his successes, but Rob Bunch didn’t begin his career in the world of marketing. In this episode of We Built This Brand, Rob takes us through his professional journey. From working finance in …

Erika Biddix began her professional journey the traditional way, following the path of a promising student to a corporate job. In this episode of We Built This Brand, we learn how she found her true calling at a corporate mee...

Rebranding your business can be an exciting process where you reorient it into something greater than before. However, change isn’t always easy. Paul Sponcia of the IT Company knows a thing or two about change and the growing...

Welcome back! In this episode, Chris explores the exciting career and entrepreneurial journey of Lori Asbury, founder and CEO of CMOco. Lori shares her journey from a journalist to a seasoned marketing executive at HGTV and, ...

Mal Alder, the founder of Alder & Co., shares her journey in assisting small businesses and nonprofit organizations to thrive with creative marketing strategies. She recounts her work with clients like King's Family Distiller...

In this fun episode of We Built This Brand , we chat with Kelsey Miller, the founder of 'Klosets by Kelsey.' Kelsey shares how she turned her passion for organizing and styling from a hobby into her full-time job. She …

In this episode, Taylar Fetzner, co-host of the Creeps and Crimes Podcast, opens up about her journey with her best friend, Morgan Mounts, from sharing a fascination for spooky stories, conspiracies, and true crime to launchi...

We’re joined by Victory Harbin, the creative force behind The Social Brand in this episode of WBTB. Victory takes us through her journey from art student to marketing expert, sharing the story of her business's natural growth...

Andrew Ellis, the founder of U Brew Coffee Company, sits down with Chris to discuss his entrepreneurial leap into the coffee business. From the origins of U Brew to Andrew's vision for a coffee community, this episode illumin...

Dive into the fascinating world of digital innovation with Mat Micheli, co-founder and co-CEO of Viral Nation. This episode takes you on a journey from Viral Nation's roots in 2014 to its emergence as a global leader in digit...

Embark on a journey of digital transformation with Alex Melen, one of the masterminds behind Smart Sites. In this episode, Alex sheds light on the art of building a powerful personal brand, the intricacies of nurturing a thri...

In this episode of We Built This Brand, Chris introduces Ozzy Garner, the founder of Advirtis. Ozzy shares his startup journey, from launching his business during the pandemic to celebrating crucial milestones like finding th...

Kelly Fletcher is the owner of Fletcher Marketing PR, an agency that has worked with brands of all sizes, from local businesses to Fortune 500 companies. On this episode of We Built This Brand, Kelly shares why she feels busi...

Brandon Bruce is the CEO and Co-Founder of Uncat, but he’s also a co-founder of multiple brands and businesses. On this episode of We Built This Brand, Brandon shares what drew him to serial entrepreneurship, and how he’s suc...

Asterios Kokkinos, a freelance creative director and copywriter who works in the advertising industry, joins me on this episode of We Built This Brand to discuss one of the most challenging and critical elements of building a...