Appealing to your audience is the name of the game in marketing, but what do you do when they’re critical and hard to reach? Enter Clint Runge, the CEO and Co-Founder of Archrival. For decades now, Clint has had his finger on the pulse of what young adults want out of their products. On this episode of We Built This Brand, Clint walks us through Archrival’s growing pains as a small business founded straight out of college, to becoming a marketing juggernaut synonymous with tapping into youth culture. Whether it’s taking the (Red) Bull by the horns or remixing Spotify’s ad campaigns, Clint has the insights to stand, deliver, and reach those kids.
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Show Highlights
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(0:00) Intro
(1:37) Clint's background before Archrival
(5:10) Where did Archrival's name come from?
(6:07) The struggles of starting a business right out of college
(8:20) The growth of Archrivals
(11:14) What was the moment of validation for Archrival?
(13:31) Reflecting on Red Bull and what came next
(17:31) What worked and allowed Archrival to grow
(19:15) The work that defines Archrival today
(22:50) What it means to build communities
(24:27) What's the future of youth culture movements
(31:36) What brand does Clint admire?
(34:27) Where you can find more from Clint and Archrival
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About Clint Runge
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Clint leads agency thought leadership with a big-thinking, cultural approach for brands who desire to be more relevant with young adults, teens to twenty-somethings. He kicks the tires and lights the fires for brands like adidas, Spotify, Hollister and Red Bull.
With a never-say-die work ethic, Clint’s passion for the business has been recognized over the past two decades with as many awards as he’s had all-nighters. Archrival is an Ad Age Small Agency of the Year Award Winner and has made the Inc 5000 list.
With two decades spent reaching young adults, Clint brings a unique, relatable view on the State of Youth Culture as a regular speaker on Gen Z at conferences and events. Topics include identity, world view, relationships, consumerism, creativity, adulting, pandemic-ing and loyalty.
He’s also a frequent Rock Paper Scissors competitor and welcomes your challenge.
~~Links~~
Archrvial’s website: https://archrival.com/
Archrival’s newsletter: https://archrival.com/insights
Clint’s website: https://clintrunge.com/
Clint’s LinkedIn: https://www.linkedin.com/in/clintrunge/