Have you ever wanted to know what it takes for your podcast to stand out in a sea of similar content? In this episode, we're going to dive into what makes a podcast successful, and how you can position yourself to be unique.
In this episode, we'll discuss:
• A (very) brief case study on Joe Rogan (1:11)
• Why your positioning matters to your audience (3:13)
• The basics of positioning (5:31)
• How to position your podcast effectively (8:54)
• Your homework for the next episode (11:29)
Links Referenced:
• The Death of Independent Podcasting: What Spotify Is Trying to Do With the Joe Rogan Deal (https://promarket.org/2020/05/27/the-death-of-independent-podcasting-what-spotify-is-trying-to-do-with-the-joe-rogan-deal/)
• Positioning: The Battle for Your Mind (https://www.amazon.com/Positioning-Battle-Your-Mind-Anniversary/dp/0071359168/ref=sr_1_4?crid=28C1K9VUMAO90&dchild=1&keywords=positioning+the+battle+for+your+mind&qid=1622522132&s=books&sprefix=Positioning%3A+the+ba%2Cstripbooks%2C149&sr=1-4)
• Obviously Awesome (https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers-ebook/dp/B07PPW5V9C/ref=sr_1_1?dchild=1&keywords=Obviously+Awesome+by+April+Dunford&qid=1622518445&s=digital-text&sr=1-1)
• New Coke (https://en.wikipedia.org/wiki/New_Coke)
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