Mal Alder, the founder of Alder & Co., shares her journey in assisting small businesses and nonprofit organizations to thrive with creative marketing strategies. She recounts her work with clients like King's Family Distillery in Sevierville, detailing how she enhances their online visibility. Chris and Mal explore the day-to-day realities of managing a marketing firm, including their approach to fostering a vibrant and innovative office culture. Concluding the episode, Mal highlights the importance of authenticity in marketing, prioritizing genuine engagement over mere profit. She also provides a sneak peek into the exciting future developments at Alder & Co.
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Highlights
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00:00 - An Introduction to the Episode and Alder & Co.
01:58 - Alder & Co.’s founding, and their focus on small businesses and nonprofits.
03:21 - The story of working with King's Family Distillery and how Alder & Co. helped them
05:17 - Mal recounts the “865 Strong” project, which helped combat food insecurity and won the team its first Addy Award.
08:50 - Mal reflects on her "oh sh*t" moment.
11:05 - Alder & Co.'s client-focused approach to brand strategy
16:21 - The origin of Alder & Co.'s name, branding, family influences, and design choices.
19:57 - Maintaining a skilled team and the personal side of business leadership.
21:37 - Future outlook for Alder & Co.
22:41 - Mal shares her admiration for the brand Liquid Death
26:54 - Closing thoughts and where to find Mal
~~Links Referenced~~
Alder & Co.: https://www.thealderco.com/
Mal’s LinkedIn: https://www.linkedin.com/in/malalder/
Mal’s Instagram: https://www.instagram.com/malnotmel/?hl=en