Jeremy Floyd is a prolific marketer who currently serves as the Chief Communications Officer for Covenant Health, the largest employer in the Knoxville Metropolitan area. In this episode, he joins Chris for a conversation about how his career journey went from being a philosophy major, to a lawyer, to finding his lifelong career in marketing. Jeremy shares stories on why branding is so much more than the visual element of marketing a brand - to him, branding is your reputation and impacts lives in a meaningful way. Tune in to learn how Jeremy discovered a metal detector brand that saves lives, how he navigates the challenge of creating change in a large-scale enterprise company, and so much more.
00:00 Intro
00:50 Jeremy’s background and what led him to his current role at Covenant Health
02:39 Why Jeremy’s interest in disruption and brand building led him to take his current role when he already owned his own business
05:02 How an early career change led Jeremy to a job that changed the way Jeremy thought about branding
10:01 How Jeremy sees technology disrupting the healthcare industry
12:14 Jeremy shares one of his favorite branding stories about how he discovered a brand that saved lives with metal detectors
18:36 The brand promise of Covenant Health and how Jeremy defined it and is sharing it with the people of East Tennessee
33:58 The future initiatives that Jeremy is introducing for Covenant Health, including their new sonic brand and brand anthem
36:56 The tools that Jeremy is finding most valuable to create efficiencies in his department
40:40 What brand Jeremy is loving right now, and why he feels it’s so powerful
Links Referenced:
‣ Covenant Health: https://covenanthealth.com
