Lori Asbury, founder and CEO of CMOco, joins Chris to explore her exciting career and entrepreneurial journey. Lori shares her journey from a journalist to a seasoned marketing executive at HGTV and, eventually, to launching her successful marketing agency. She discusses the nuances of building a business in a highly competitive industry, her strategies for embracing digital marketing innovations, and the challenges and rewards of rebranding her company.
Lori also shares how CMOco has helped local businesses and large organizations like the Great Smoky Mountain National Park and LCUB navigate complex marketing landscapes. Tune in for an episode packed with valuable lessons on resilience, strategic marketing, and the transformative power of digital technology in today’s business world.
-----------------
Highlights
-----------------
00:00 - Introduction to the Episode and Lori Asbury, President & CEO of CMOco
02:28 - Lori’s background and what made her start CMOco
05:42 - Lori’s experience moving to Knoxville and working at HGTV
09:11 - Lori shares losing her job at HGTV and starting CMOco
11:05 - The moment of validation for CMOco
13:53 - CMOco’s diverse clientele and their impact
17:45 - Examples of CMOco’s diverse clientele and their impact
22:21 - The growth and evolution of CMOco over 14 years
32:57 - CMOco’s recent rebranding strategies and the rationale behind it
34:54 - The advancements in digital advertising and its benefits
44:17 - Exploring AI's role in modern marketing strategies
48:37 - Lori shares her favorite brand
51:30 - Closing remarks and where to find Lori
-----------------
About Lori:
-----------------
Lori Asbury is a seasoned leader with over 25 years of experience in senior-level management and strategic brand development, notably growing billion-dollar brands like HGTV, Fox Television Stations, Inc., and CBS Television Stations, Inc. With expertise in crafting and executing comprehensive marketing, digital marketing, advertising, and public relations campaigns, Lori effectively enhances business operations and develops new revenue-generating brand extensions. She holds an MBA from Cornell University and a BA in Journalism from the University of Oklahoma. Passionate about equestrian sports, Lori enjoys competing in horse shows and is a devoted fan of Oklahoma University sports.
~~Links Referenced~~
CMOco: https://cmoco.com/lori-asbury/
CMOco on LinkedIn: https://www.linkedin.com/company/cmoco/
Lori on LinkedIn: https://www.linkedin.com/in/loriterwellasbury/