We’re joined by Victory Harbin, the creative force behind The Social Brand in this episode of WBTB. Victory takes us through her journey from art student to marketing expert, sharing the story of her business's natural growth and her passion for purposeful branding and building genuine human connections. Victory opens up about the lessons she learned from trying to scale her business too quickly during the pandemic and underscores the importance of our well-being in achieving true success. We also explore the impact of using artificial intelligence in marketing, as Victory offers her perspective on leveraging technology while maintaining the human element in business strategies.
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Highlights/ Skip to:
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00:00 Introduction
01:23 Victory's Entrepreneurship Journey
03:09 The Origin of The Social Brand
05:26 Victory’s Philosophy on Human Connection in Branding
07:13 Turning Brands into Verbs
10:15 The Social Brands Strategy-first marketing approach
19:53 Lessons learned from Scaling The Social Brand During The Pandemic
22:07 The value of Choosing Sustainable Growth and Simplicity In Business
31:01 Impact of AI on Modern Marketing
32:55 Victory's Current Favorite Brands and Why
34:44 How to connect with Victory
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~Links Referenced~
The Social Brand Website: https://thesocialbrandtn.com/
Victory’s LinkedIn: https://www.linkedin.com/in/victory-harbin/