20 years ago, YouTube changed the internet forever. One woman was there to see the platform evolve. On this episode of We Built This Brand, Chris is joined by Aditi Rajvanshi, Head of Strategy for Portal A and a renowned expert in the content creation industry. Aditi shares her fascinating journey from growing YouTube’s presence in India to starting Brewing Awesome, which supports small-to-medium creators. They also discuss the changing landscape of content creation, the significance of community-building, and the evolving role of platforms like YouTube and TikTok.
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Show Highlights
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(0:00) Intro
(1:36) Aditi's background at the dawn of YouTube
(9:32) Online content creation in the U.S. vs. online content creation in India
(17:46) Starting Brewing Awesome
(24:40) The origins of the Brewing Awesome and Chris's podcasting career
(30:51) The differences between a "flash in the pan" and dedication
(34:21) What is Portal A?
(40:16) Aditi's approach to content strategy
(46:29) From online content to ad campaign
(50:03) What is top of mind for the content creation industry
(1:01:23) What brand does Aditi admire the most?
(1:05:05) What YouTube channel does Aditi admire?
(1:08:46) Where you can find more from Aidit and Portal A
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About Aditi Rajvanshi
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Aditi works with content creators, publishers and brands to help them build and execute their digital content strategy.
She has close to 10 years of experience partnering with YouTube content creators across lifestyle, education, How-To, comedy, kids and beauty categories to build and grow their audience across platforms.
Aditi is passionate about building audiences and believes that we can change the way we entertain and educate this generation and next by nurturing a diverse set of voices in her industry.
Links:
Portal A’s website: https://www.portal-a.com/
Portal A’s Instagram: https://www.instagram.com/portal_a
Aditi’s LinkedIn: https://www.linkedin.com/in/aditirajvanshi/
Aditi’s Instagram: https://www.instagram.com/adi_rajvanshi/
Aditi’s email: aditi@brewingawesome.com