Kelly Fletcher is the owner of Fletcher Marketing PR, an agency that has worked with brands of all sizes, from local businesses to Fortune 500 companies. On this episode of We Built This Brand, Kelly shares why she feels business is personal, and the mindset that she’s built to overcome the setbacks and challenges of building an agency from scratch. Chris and Kelly explore how the skills for building a brand and building a business differ, and Kelly shares why it was important to her to focus on selling the value of her team’s expertise rather than their time, as well as the importance of always looking forward towards new technologies and opportunities to maintain a constant edge above the competition.
-- Highlights --
00:00 Intro
01:35 Kelly’s start in PR
05:14 Performing Arts background
06:20 Healthy mindset hacks
18:10 Kelly’s early career
23:49 Learning business skills
28:30 Early agency success
34:17 New technologies
37:17 Selling intellectual capital versus time
41:30 Evaluating agencies
47:22 The future of Fletcher PR Marketing
54:10 Influencer marketing
56:32 Kelly’s favorite brands right now
59:17 Learn more
-- Links Referenced --
‣ Website: https://www.fletchermarketingpr.com/
‣ LinkedIn: https://www.linkedin.com/in/kelly-fletcher-fprca-bb2b966/
‣ Email: kellyfletcher@fletchermarketingpr.com
-- Keep up with We Built This Brand --
‣ Website & Newsletter: https://www.webuiltthisbrand.com/
‣ Apple Podcasts: https://podcasts.apple.com/us/podcast/we-built-this-brand/id1673839835
‣ Spotify: https://open.spotify.com/show/7v2EC4u8J8INwbpCzMugHD?si=7113325fb63149ad
-- Keep up with HumblePod --
‣ Twitter: https://twitter.com/HumblePod
‣ Facebook: https://www.facebook.com/HumblePod
‣ Instagram: https://www.instagram.com/humblepod
‣ TikTok: https://www.tiktok.com/@thechristopholies
‣ More: https://humblepod.start.page