Transcript
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We really encourage our brands to think
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about, well, why does something become cool?
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Like where are your consumers headed?
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And let's go there and we'll meet them when they arrive.
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Welcome to We Build This Brand, the podcast where we talk to the
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creators and collaborators behind brands and provide you with
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practical insights that you can use in growing your business.
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Today, we're talking with Clint Runge.
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The CEO and founder of Archrival, a youth agency that has worked with brands
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like Adidas, Spotify, and Hollister, and one of my personal favorites, Red Bull.
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He built this company from the ground up, and in this episode,
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we're going to dive into that story about how he built his
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brand, how he grew it, and what they've gone on to achieve since.
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We're going to talk about some of the clients
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and some of the projects that they've worked on.
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It's just a very all encompassing interview, and I'm really thrilled
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to have this time to talk with Clint about building his brand.
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So without further ado, here's my interview with Clint Runge of Archrival.
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All right.
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Well, welcome back, and with me today is Clint Runge of Archrival.
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Clint, thanks for joining me.
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Hey, super excited to be here.
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It's, it's always great to, as we were mentioning right before
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we talk, talk to people that, businesses that I'm familiar with.
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I've seen Archrival in the past because of my friend,
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Ben Harms, and it was really neat that we were able
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to, to get connected through secur-circuitous means.
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Hey!
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Let's go with that.
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Yeah, let's go with that.
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And, uh, yeah, it's great to be able to talk with you today.
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So.
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Yeah, pleasure's mine.
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Same.
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We're looking forward to diving in and talking to you today.
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So with that said, typically how we like to start off, I always
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like to just get to know you a little bit better and talk through
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some of your background and what led you to start Archrival.
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So yeah, I'll let you take it away.
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Tell me a little bit about where you got your start.
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What happened before Archrival?
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Well, it actually starts right there.
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I mean, it actually starts in, in college.
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I was an architecture major.
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I thought that building cool buildings was always, like, the something
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I wanted to do and building space and the structures around it.
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I went to school for Architecture, at University of
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Nebraska-Lincoln, and somewhere along the way, I was, as I
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was, you're, you're always creating these things and you're
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presenting it to architects, like actual professional architects.
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And I noticed along the way that there's a real hierarchy in the industry.
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That is, if I wanted to be a great architect, you know, as any, at
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that time, I was fancied myself a designer, and I thought, if I want
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to be great at design, it's like, the industry is really top down.
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And I felt at that time being young and naive, of course, I wanted to build now
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and I was like, I don't want to wait 20 years to design something important.
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You know, that time you would spend most of your time
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drafting other people's ideas, and I want to do my own ideas.
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So as I was getting a degree in Architecture, a friend of mine
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encouraged me to get a degree in Advertising, and I thought,
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yeah, maybe in advertising, younger ideas can happen faster.
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Maybe it's not so top down.
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And so I got a degree in Advertising and Architecture and
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of course, fast forward, it's every industry is the same.
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They're all top down.
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That's just the way it is.
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People earn their keep and they get there, and they don't want to leave.
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But at that time, this made a lot of sense.
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And so when you graduate, you wonder, what is it you're going to do?
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And as I looked around the world, I was really uncertain.
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I saw that the process for coming with great architecture was
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very similar to the process of coming with great advertising.
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It's essentially a design process.
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It's the creative process.
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It's the same that so many of your listeners do.
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And I thought, well, that's what I want to be great at.
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I don't know that I want to be a great architect or a great advertiser.
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I want to be, I want to be a great creative, great at the
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process, and wherever that would lead me, it could lead me.
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I also felt like as I was searching for jobs that, and we can
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dig into this, but it's the creative world is really fragmented.
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That is that if you wanted to be a business and you wanted
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to sell more widgets, it felt like depending on who you
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hired, you got a different solution to that problem.
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So if you hire the advertising agency, they told you, you need to advertise.
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You hire the branding agency, it's about your
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look and feel and your position in the market.
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You hire the e-commerce company, they're going
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to tell you it's all about your platform.
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Social media is all social.
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And yeah, the architecture firm will build you a brand new retail center.
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You know, it's like, I thought this is so fragmented.
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I just want to solve the problem.
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And that's where Archrival was born.
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It was really born out of that.
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Started knocking on doors, local burrito shop, and I would say,
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"Hey, how are you spending your money today to sell more burritos?"
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And they'd say, "Well, we have this $500 newspaper ad."
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And I'd say, "Well, I can do it better."
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And I didn't know if I actually could, but I tried.
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I would take the same $500, and I'd get paid in a burrito, and, and I
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would, I would come up with something so different than they were used to.
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It's, it's so interesting that when you start thinking about taking
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advertising outside of placing in media, and I know you probably
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have several listeners that have great media backgrounds, but in
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architecture, I was so, I'm just, I wanted to put it into space.
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I want to put it in the community into the
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hands, and, and that's what I started to do.
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I start building communities of fans around these organizations
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and businesses, creating a momentum with them, and it worked.
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And so Archrival was born, right?
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Right then and there.
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And that's been my job ever since.
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That's so cool.
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So where did the name come from?
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So there's the Arch part of Archrival.
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Okay.
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That harkens back to the architecture.
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So I really liked that.
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But, you know, really Archrival is like a, it's like
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this feeling, and I'll use it in a sporting context.
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If you are.
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If you're in a sports team, and you have an arch rival, it's like, they
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do it differently than you do, but you have a level of respect for them.
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It's like, "Oh, our arch rivals are so good at what they do, and we
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don't understand how they do it because they do it so differently."
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And it, and it's both interesting, exciting, and frustrating.
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That's how we felt right away, because all the things we were doing were just
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different because we didn't have any formal training in what we were doing.
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We were just, you know, knuckleheads out of school,
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like doing what we thought was the right thing to do.
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And so Archrival just felt right.
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We were going against the grain, and we use that language
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today, going against the grain of traditional marketing.
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That was true then, still true today.
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And that's really where the name was born.
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Uh, was, was right there.
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That's really neat.
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I mean, you know, I don't hear too often stories where people go, I just went
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out of college and this is what, I mean- you hear it in the entrepreneurial
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world more in tech, but you don't hear it a lot in the advertising world
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where I just go, "I went out and just started my agency and it worked."
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I think that's because it's hard because
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It is.
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you do, to be good at marketing advertising, it's like you
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really do need experience, and we struggled out of the gate.
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I mean, my first five years, I classify as like my starving artist years where
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it's like, we knew nothing about business, nothing about client management,
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and we were just doing stuff we thought felt right.
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And we made, we made no money.
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Okay.
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But when you're coming out of being a college student,
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you can kind of, you just keep living that way.
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You know, you're kind of always broke.
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Now, the work we were doing though was really interesting.
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We're getting published in every design magazine, we're winning
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a ton of awards, but as a business, we were, we were nowhere.
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We were really lost, and that is definitely due to being young.
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All of the things that come along with inexperience.
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You're, you're really trying to find your way, and I
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think that it's better suited when you're older and you
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have that experience, you kind of know what you're doing.
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Of course, the advantage that we had was we were young and
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naive, and that, there's something to be said for that too.
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I can, I can definitely relate to that.
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Having, having done a similar small business right out of, not right
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out of college, but with some friends that were right out of college.
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Yeah, I can, I can identify with that whole like, yeah, we didn't
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know what we were doing and I would never do it that way again.
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What were you doing?
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What kind of business were you doing?
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It was a social media marketing company.
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Probably a few years behind you, I graduated school in 2008.
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I was one of the millennials that got, like, Facebook
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in college because I had a college email address.
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Hey, look at you.
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[laughs]
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Yeah, I feel like an old fogey saying that now.
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But we were, we were still trying to figure out this whole new
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social media thing, and a couple years after college, I was in
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a space where I wanted to help some friends start a business.
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And they were starting to do social media marketing, and
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so we started a social media company called Simply Social.
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And we started to do social media marketing
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for people, and it was the same thing.
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It was just this whole, like, we didn't know what we were doing.
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We divided the business up equally among four partners,
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and I was the only one doing the heavy lifting.
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[laugh]
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Yeah.
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Classic.
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Classic.
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Yeah.
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So I have learned my ways.
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But man, I can definitely relate to that.
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So, but thankfully for you, you didn't have to go the
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route of like shutting down the business or anything.
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It grew for you.
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It sounds like you got awards, things started to grow.
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Yeah, things were really good, but, but Chris, I'm being honest.
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We were, we were bought out of business three times.
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I mean, it's just that it's the nature of it.
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So the work is great.
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We're doing wonderful stuff, but you know,
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like we struggled on the business side.
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And so after that first five years, we looked around at our
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friends and we're like, well, they're all having like careers
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and, and like they're, they're able to buy a house or a car.
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They're raising families that you could kind of see, and we were
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like, we're still living a little bit like college students.
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And while there's, you know, that's fun, there
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was something like, we have to take the next step.
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And at really at that five year mark, we looked around and
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we said, well, what are all the things that we've done in our
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past that we were, um, that were, that worked for our clients.
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Um, that we enjoyed doing and, you know, made us a little bit of money.
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And all those things had one thing in common.
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They were all projects that were trying to reach young
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adults, and this is kind of like obvious to me now.
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Um, but back then it wasn't so, you know, speaking to your peers
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is way easier than trying to talk to somebody you don't know.
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And so people started hiring us to talk to people like us- young
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adults, young professionals, people that were attached to youth culture.
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And at that time we, we could have one foot in youth culture, and one foot.
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in this like professional world that you could trust us.
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Right?
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And so that, then I called the next five years
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of our business, like, this is our maturing time.
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It's like really where we, where we grew up, and almost
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immediately after we kind of declared, like, "This is.
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We're going to, we're going to be about this."
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And by the way, the business can get older, we can
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get older, but the business stays the same age.
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Like business don't have to age.
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That's, that's kind of how you hire and the way
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that you run your processes and your belief systems.
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So like, we'll get older.
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The business can stay young, and almost immediately
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when we did that, uh, we got a call from Red Bull.
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And they were trying to bring their product, they had
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brought their energy product to the U.S., but they're
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still treating it like they were marketing in Europe.
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And they said, we need someone who can talk to young adults in the U.S, and
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we came along and we're a great counterpart to the many agencies they have.
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And that became a journey.
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Everything for five to seven years, for everything that was
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Red Bull was Archrival, and we kind of grew up together.
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And Chris, we did some wild things.
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I mean, we, we, we were pitching concepts, like having parties on icebergs.
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It was like anything went and everything that we had ever believed about
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marketing was everything that Red Bull had been doing for 30 years.
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And so it was really, I call it like our first marriage.
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And we fell in love and we did some amazing things together, and
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that's really where I learned a lot about, "How do you do this game?
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You know, how do you actually win the hearts and minds of young adults?"
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And, and, uh, I'd say that's, that's really
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where we cemented our, our foundational beliefs.
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That's cool.
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So it sounds like you answered a question before I even asked it.
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One of my favorite questions to ask on the show is
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what was that moment of validation for the business?
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Was there something within that?
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Where you were like, all right, we're making this change.
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And when you make a big change like that and say, we're, we're
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setting our course in this direction, like there's always that bit of
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nerve of like, "Well, we're not going to have those clients anymore.
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We're going to have to get rid of these people," you
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know, and, "We're going to focus this direction."
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Like, was there a moment at which you were like, BAM!
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This is it.
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This is what we were called to do, and we
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know this is the business moving forward.
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There was a bank that wanted to hire us, but what they're asking
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us to do was bank-like marketing, and it was so much money, Chris.
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And, you know, again, you're, you're young and it's, you know, you're still
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like learning, you're earning your way and, you know, I won't call you,
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"desperate," but you know, you make that change, you make this commitment, you
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say it out loud to everybody, and then this bank comes along and offers more
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money to do work for them than we had, than we had ever, ever been paid before.
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And Chris, we turned it down.
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And, and I think back, I was like, "Am I gonna have regret on this?"
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But I looked back, and I'm like, that's the moment.
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The moment we truly were like, we are about youth culture, and that was it.
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That was validation because it worked, right?
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We started our notoriety about doing cool, you know, youthful things and
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connecting the young adults in ways that made sense to them, really became us.
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And I think sometimes what you say yes to and can be as, or what
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you say no to, can be equally as powerful as what you say yes to.
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That makes a lot of sense.
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And when you make that decision, I mean, I'm sure looking
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back it feels a lot better knowing that you've made it
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and that you've actually, you've stuck that direction.
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'cause if you would've had that bank, you may have become.
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Just another catch-all agency within Nebraska.
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It may not have gone anywhere outside of that.
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Yeah, you say one thing, you know, but you really kind of do it all.
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And, and look, I like, I don't sweat people that,
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it's hard, like, doing the business is hard.
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Our risk for us was a little lower because we didn't have families.
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It- we didn't have mortgages to pay, you
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know, housing, like it was a little different.
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So we could, in a way, taking the risk of saying,
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"We're about this," and sticking to our guns is maybe
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a little lower than it would be if I tried that today.
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Like, I can admit that, you know, it's a little bit different.
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Yeah, but that's, it's kind of a moment of validation for us, uh, quite a bit.
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So where, where did things grow from there?
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By the way, I love Red Bull.
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I'm a big Red Bull racing fan and love the content they make.
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I've always loved the marketing stuff that they do.
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It's just always out there and, you know, The stunts that they get
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people to pull just in the, you know, with their banner behind them.
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Like they just do some really cool things that are just incredible.
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So.
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Yeah, that era that we were doing work for them, one thing I
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always really appreciate and I take that to all our clients is now
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is that they, they, they just did not have that fear of failure.
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It was, it truly was like, go, if you think it can work, go try it, go do it.
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Speed was important.
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You weren't going to get fired if it didn't work as long as you learned from it.
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But I think today's like marketing culture is it's,
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it's really hard to have that attitude, right?
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Everyone's worried about getting fired.
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No one wants to make a stake.
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No one wants to get canceled.
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No one wants to step over a line.
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It's really hard today, but in that era, Red
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Bull owned it, and they were so good at it.
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And I'm very thankful that we got to be there when it was happening.
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So where did it go from there?
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So you get Red Bull, you people start to notice that you're
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really helping with this youth focused culture, and I'm
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sure the content you created for them reflected that.
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So you start getting more clients and start growing.
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Where did it go from there?
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Alright, so we were [laughs] , you dated yourself with Facebook.
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I will as well.
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We were one of the original Facebook referred
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developers, like one of the first 10, right?
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And so everything that, because we were like, in fact, I still
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think I might be an administrator on the Facebook Red Bull page.
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It's like built into the old DNA, and you can't get me out of it.
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It's basically like we were like, you gotta be on this
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Facebook thing, social's gonna rise, and we were right there.
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So all the things that were first to market in social media,
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Red Bull was right there, and we were developing all of that.
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So you fast forward, and then we got a call from a guy named
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Jeff Dodges who had built a, collected a group of digital
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agencies back in the nineties, early two thousands about.
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He believed that anything that could be digital would
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be digital, and his bet was absolutely right on.
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And he had this sort of new idea that
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anything that could be social would be social.
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Again, I think he was right on.
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He was ahead of his time, frankly.
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And he called and said, "Hey, whoever's doing this like
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cool stuff on social, like who's, who's all about that?"
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And it was this little dinky group of youth culture.
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People up in Lincoln, Nebraska.
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Then he was, I'm sure his call was like, I can't believe I'm going to do this.
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I'm gonna call these guys.
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He called us, you know, he was acquiring agencies.
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We said no to the deal five times, because every time you hear about
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an acquisition, it just seems like it never goes well, but we said
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yes in the sixth deal, and he was true to every bit of his word.
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And I will tell you what, it was one of the best decisions we ever made.
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Because for the first time, I had like a business mentor.
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Like Jeff was able to play the game at the highest of levels.
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And you know, we're down here playing this advertising game.
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And I realized I don't want to be here.
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Like, it's almost like too daunting.
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But boy, we could, we could be a lot higher than we are today, and
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so I saw intimately into how other agencies ran their businesses.
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We took all the things that worked, we kept out the things that didn't,
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and two years later, we were a completely different organization.
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We really did grow up.
377
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Now, one of the things I learned from him was about software.
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He was building incredible social software at that time
379
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and had to go on to sell that part of the business.
380
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And to make that all make sense, we needed to exit.
381
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And so he sold the company back to us, um, and, you know, bought it back.
382
00:16:49,050 --> 00:16:51,400
And honestly, it's like buying it back.
383
00:16:51,400 --> 00:16:52,890
I was like, so excited because.
384
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I knew what we could do.
385
00:16:55,120 --> 00:16:56,360
You know, when you start your company at a
386
00:16:56,360 --> 00:16:58,860
college, you don't, you don't know the landscape.
387
00:16:59,130 --> 00:17:01,790
We knew we were good, and now we're like, "Oh, now I have a vision."
388
00:17:02,040 --> 00:17:03,949
Like I can see, we're as good as the people in New
389
00:17:03,950 --> 00:17:06,699
York or San Francisco, like, we can do all this stuff.
390
00:17:07,069 --> 00:17:09,569
And that became like a rally cry.
391
00:17:09,609 --> 00:17:12,270
We called it, "Midwest to The World," and we just started doing our
392
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thing, but now at a new whole new, level, and our travel grew from
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24 people to about 84 people in the span of the next five years.
394
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And I call that our, that's our, that's our growth chapter.
395
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I was like, we're going to grow and we took off and
396
00:17:24,819 --> 00:17:26,789
yeah, that was, that was a heck of a ride as well.
397
00:17:27,520 --> 00:17:27,839
Yeah.
398
00:17:28,109 --> 00:17:30,600
Growth is always a challenge in a business and
399
00:17:30,600 --> 00:17:31,919
you know, you've got a good name behind you.
400
00:17:31,919 --> 00:17:34,239
You've got some awareness for your brand that always helps with the
401
00:17:34,240 --> 00:17:38,060
salespeople getting indoors and opening up opportunities, but what
402
00:17:38,060 --> 00:17:40,480
did you find during that period that worked well for you all to grow?
403
00:17:41,119 --> 00:17:44,350
Well, we were willing to let the processes break.
404
00:17:44,630 --> 00:17:46,950
I mean, that's a pretty rapid growth, and so the way that you
405
00:17:46,950 --> 00:17:49,469
used to do things, you can't continue to do them that way.
406
00:17:49,470 --> 00:17:51,500
And in a lot of organizations have like
407
00:17:51,500 --> 00:17:53,580
this tension between, like, an old guard.
408
00:17:53,580 --> 00:17:55,189
It's like, "This is the way we did this way.
409
00:17:55,190 --> 00:17:58,169
We got successful," and there's really good reasons behind it.
410
00:17:58,169 --> 00:17:59,579
It's like, "This is what made us who we are,"
411
00:17:59,820 --> 00:18:02,000
and then you have like the new, new people.
412
00:18:02,020 --> 00:18:02,250
Right.
413
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And they're sort of like, "Let's do this a different way."
414
00:18:04,790 --> 00:18:07,780
And I think that tension can be really, it can probably be unhealthy.
415
00:18:07,800 --> 00:18:09,790
For us, it was very healthy, and we were just had this
416
00:18:09,809 --> 00:18:12,469
willingness to be like, let's upset our apple cart.
417
00:18:12,520 --> 00:18:15,810
Like, let's be willing to let the processes break and figure
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out new ones, and that allowed us to bring in a lot of other
419
00:18:19,840 --> 00:18:23,230
people into it so that it felt like we kind of all owned this,
420
00:18:23,860 --> 00:18:27,749
and by the time we got to 80 people, it didn't, you know, all
421
00:18:27,750 --> 00:18:30,959
those fears about top down, it just really felt bottom up.
422
00:18:30,959 --> 00:18:32,840
It kind of felt like we're all making this together.
423
00:18:32,870 --> 00:18:34,930
We have different roles and responsibilities and leadership,
424
00:18:34,940 --> 00:18:37,870
of course, but it felt, and it still feels this way where
425
00:18:37,870 --> 00:18:39,770
it's like, we're kind of all doing this thing together.
426
00:18:39,850 --> 00:18:41,650
We're kind of all going against the grain,
427
00:18:42,110 --> 00:18:43,640
and it feels more like a together thing.
428
00:18:43,640 --> 00:18:47,010
I think that's one of the things I learned during
429
00:18:47,010 --> 00:18:48,620
that period and something I never want to lose.
430
00:18:49,170 --> 00:18:51,139
The collective path forward, I think, finding
431
00:18:51,139 --> 00:18:53,369
people that can be a part of that is really cool.
432
00:18:53,369 --> 00:18:53,739
So.
433
00:18:54,340 --> 00:18:54,850
So good.
434
00:18:55,860 --> 00:18:58,370
Yeah, always, always awesome when, um, I don't know if you've ever
435
00:18:58,660 --> 00:19:02,000
had the opportunity to row in a rowboat or anything, but when, when
436
00:19:02,000 --> 00:19:05,169
you're rowing together and everybody's in stride, everybody's in motion
437
00:19:05,170 --> 00:19:07,699
together, you just, you feel that momentum forward and it really-
438
00:19:07,809 --> 00:19:08,659
It's so much better, right?
439
00:19:08,740 --> 00:19:09,150
Yeah.
440
00:19:09,190 --> 00:19:10,000
So much better.
441
00:19:10,119 --> 00:19:11,500
So that's, that's really cool.
442
00:19:11,850 --> 00:19:16,490
So you grew, you got to where you are today, and it, I was just perusing the
443
00:19:16,490 --> 00:19:19,580
website looking at some of the case studies and things you had, and you all
444
00:19:19,580 --> 00:19:23,110
have worked with Adidas, and I noticed Spotify, which of course is, being a
445
00:19:23,110 --> 00:19:26,969
podcast production is near and dear to my heart, but what, what are some things
446
00:19:26,969 --> 00:19:30,710
right now that you would say like these, this is probably our, this, this case
447
00:19:30,719 --> 00:19:36,520
or this, this deal, this project represents like us best at the current state.
448
00:19:36,570 --> 00:19:36,830
Yeah.
449
00:19:36,830 --> 00:19:37,560
That's so good.
450
00:19:37,870 --> 00:19:39,860
I always like to say, we have these two different types of clients.
451
00:19:39,860 --> 00:19:41,969
We have these super cool clients who are on the edge of culture.
452
00:19:41,980 --> 00:19:45,380
The brands that you mentioned, they're, they're, they're like making culture.
453
00:19:45,660 --> 00:19:47,919
You know, along the way, along with their products and services and
454
00:19:47,930 --> 00:19:51,450
brands, they're, they're really making and pushing culture forward.
455
00:19:51,450 --> 00:19:54,090
And that's like, that's an interesting challenge.
456
00:19:54,090 --> 00:19:57,129
We have a second type of client who's not there, okay, but they're,
457
00:19:57,309 --> 00:19:59,500
but they're building a brand or product that they think should be
458
00:19:59,500 --> 00:20:02,299
part of that, that youthful conversation, should be part of the
459
00:20:02,299 --> 00:20:05,280
fabric of culture, and they just, no one knows who they are yet.
460
00:20:05,280 --> 00:20:08,129
They need help going from where they are today, be more relevant tomorrow,
461
00:20:08,130 --> 00:20:11,810
and to me, that's really the, what we do is we bring relevance to all this.
462
00:20:12,290 --> 00:20:13,360
But how we do it is very different.
463
00:20:13,370 --> 00:20:16,320
So for those brands that you mentioned, like, like Spotify, for example, it's
464
00:20:16,320 --> 00:20:19,030
about the- for them, it's about understanding what's the future of audio.
465
00:20:19,450 --> 00:20:23,810
And so we can go alongside them, help create these strategic
466
00:20:23,810 --> 00:20:28,890
sort of thinking around it, great insights, and how to see that
467
00:20:28,890 --> 00:20:32,050
into culture so that they have relationships with guys like you.
468
00:20:32,160 --> 00:20:34,840
Where it's like, you, you both need to win.
469
00:20:35,070 --> 00:20:35,450
Right?
470
00:20:35,530 --> 00:20:36,620
And so how do you do that?
471
00:20:36,679 --> 00:20:39,080
That's, that's culture making, and it's something we love,
472
00:20:39,309 --> 00:20:42,110
but probably the one that represents us the most today is
473
00:20:42,110 --> 00:20:46,320
our relationship with Adidas, who we started back in 2014.
474
00:20:46,320 --> 00:20:48,970
It was a crazy time in the sports marketing world.
475
00:20:48,970 --> 00:20:53,110
I mean, that time Under Armour had reached like number two, and they
476
00:20:53,110 --> 00:20:55,540
were looking around saying, "We gotta, we gotta, we gotta rebuild who
477
00:20:55,540 --> 00:20:59,620
we are from the bottom up," and that spoke so much to our, to our DNA.
478
00:21:00,550 --> 00:21:02,729
You gotta be bottom up today to be successful.
479
00:21:02,950 --> 00:21:06,179
We believe that, and so they said, "Who's doing all this Red Bull stuff?"
480
00:21:06,200 --> 00:21:09,700
They finally got in contact with us, and we've, we've been building
481
00:21:09,700 --> 00:21:14,390
out communities in and around that brand that puts them in the spaces
482
00:21:14,420 --> 00:21:19,700
and like these niches that you can't go as a giant mega corporation.
483
00:21:19,700 --> 00:21:20,400
You just can't.
484
00:21:20,810 --> 00:21:23,780
The only way into them is with people and
485
00:21:23,970 --> 00:21:26,370
transparently they get you over the walls.
486
00:21:26,710 --> 00:21:28,860
And we talk about trust a lot here.
487
00:21:29,389 --> 00:21:30,990
People trust people like themselves.
488
00:21:31,320 --> 00:21:35,770
Uh, they don't trust organizations and brands, and so we
489
00:21:35,770 --> 00:21:38,200
were sort of ahead of that by building these programmatics.
490
00:21:38,390 --> 00:21:40,850
Today, you might even think of it as influencers, but it's
491
00:21:40,850 --> 00:21:43,220
highly social, but it's not really influencers either.
492
00:21:43,230 --> 00:21:46,830
It's credible, authentic people who can represent
493
00:21:46,830 --> 00:21:49,510
the brand in a way that says, "These guys are legit.
494
00:21:49,520 --> 00:21:50,580
The product's legit.
495
00:21:50,610 --> 00:21:51,309
It's cool.
496
00:21:51,309 --> 00:21:52,250
It's worth it.
497
00:21:52,250 --> 00:21:54,069
It's, it's, I believe in it."
498
00:21:54,420 --> 00:21:57,629
That goes so much further, it probably always has in the history
499
00:21:57,630 --> 00:22:00,950
of marketing, we just have, we just build programs around that.
500
00:22:00,950 --> 00:22:01,680
We've done it for Spotify.
501
00:22:01,680 --> 00:22:04,540
We've done it for, for Adidas, Hollister.
502
00:22:04,540 --> 00:22:05,689
There's so many brands that we do that for.
503
00:22:05,740 --> 00:22:08,489
It's the thing that we see wins over and over again.
504
00:22:08,940 --> 00:22:10,909
And Chris, why the brands love it is that you can,
505
00:22:10,949 --> 00:22:12,930
you can literally see the return on investment.
506
00:22:13,370 --> 00:22:16,970
Like, you can see it directly, and today's
507
00:22:17,170 --> 00:22:19,740
marketing game, you gotta prove it, you know.
508
00:22:19,870 --> 00:22:21,220
It's, you can't just put it out there and hope,
509
00:22:21,220 --> 00:22:22,929
you gotta prove it and these programs do that.
510
00:22:23,309 --> 00:22:26,480
Yeah, I learned that early on in, in my career that like if you couldn't
511
00:22:26,480 --> 00:22:29,509
tie something to ROI and it was just soft and fluffy, especially when
512
00:22:29,510 --> 00:22:32,600
we're dealing with social media in the early days, everybody wanted it
513
00:22:32,610 --> 00:22:36,060
to be about a feeling and I was like, no, it's not about a feeling like a
514
00:22:36,629 --> 00:22:36,680
feeling.
515
00:22:36,730 --> 00:22:39,939
For a while it can be, but it quickly goes away, right?
516
00:22:40,239 --> 00:22:40,869
And so it's like, okay.
517
00:22:40,869 --> 00:22:42,680
How's this work?
518
00:22:43,009 --> 00:22:44,069
How's it actually work?
519
00:22:44,580 --> 00:22:45,910
So those are really good.
520
00:22:46,559 --> 00:22:47,369
That's really cool.
521
00:22:47,369 --> 00:22:50,070
And, and it's always, I'm sure it's way more complicated than
522
00:22:50,070 --> 00:22:52,900
we have time here to, to discuss, but when you, when you say
523
00:22:52,900 --> 00:22:55,199
you're, you're building communities for these organizations,
524
00:22:55,199 --> 00:22:57,740
are these like Facebook groups or these like influencers?
525
00:22:58,290 --> 00:23:00,862
Like what do you mean by building communities in that respect?
526
00:23:00,862 --> 00:23:01,909
So it's all of this.
527
00:23:01,909 --> 00:23:03,610
It's, it's, it's real people, right?
528
00:23:03,700 --> 00:23:03,890
Okay.
529
00:23:04,180 --> 00:23:06,800
Who are physically in for Adidas.
530
00:23:06,800 --> 00:23:10,560
They're in a women's running group in Knoxville, okay.
531
00:23:10,570 --> 00:23:14,090
And there's a point that everyone looks to and says, "I love running."
532
00:23:14,120 --> 00:23:16,620
And so they'll say, "Hey, look, these boots that I'm wearing.
533
00:23:17,050 --> 00:23:19,330
These are amazing, these are awesome, and I love them."
534
00:23:19,330 --> 00:23:21,350
And people say, "Well, I will love them too."
535
00:23:21,410 --> 00:23:24,030
And, and so you build that, and you do that in soccer, and
536
00:23:24,039 --> 00:23:27,570
skate, and in gaming, and all these, all these territories
537
00:23:27,570 --> 00:23:29,830
where Adidas comes in with an advertising message.
538
00:23:29,830 --> 00:23:33,290
It can be cool, but it's largely ignorable, right?
539
00:23:33,620 --> 00:23:37,069
Versus someone, you know, that's saying, Oh, this new
540
00:23:37,070 --> 00:23:41,300
product, it's legit, and they believe in the brand.
541
00:23:41,799 --> 00:23:43,780
And so they are highly social as well.
542
00:23:43,900 --> 00:23:47,800
Of course, today, you know, they're physically in the high schools we want to be
543
00:23:47,800 --> 00:23:51,469
in and, but they're also in on social and they're influencers in their own way.
544
00:23:51,469 --> 00:23:53,469
And I don't look necessary for mega influencers.
545
00:23:53,469 --> 00:23:53,734
Yeah.
546
00:23:54,000 --> 00:23:55,520
That's a different type of program.
547
00:23:55,549 --> 00:23:59,199
can work as well, but what we're really about is that bottom up stuff.
548
00:23:59,270 --> 00:24:01,159
The people who are really moving the needle
549
00:24:01,160 --> 00:24:02,750
in ways that you just can't reach them.
550
00:24:02,900 --> 00:24:05,320
You just can't reach them with a media, a large media message.
551
00:24:05,580 --> 00:24:08,010
And by the way, the two together is like when it really works.
552
00:24:08,010 --> 00:24:10,910
You have this top down stuff, it's like, you know, sets the tone.
553
00:24:11,190 --> 00:24:12,740
The bottom of stuff that gives it credibility.
554
00:24:12,740 --> 00:24:16,510
Like that's, that's the win-win, and Adidas does it really well.
555
00:24:17,049 --> 00:24:18,460
Big fan of Adidas as well.
556
00:24:18,530 --> 00:24:20,160
Just, I like their apparel.
557
00:24:20,190 --> 00:24:20,570
So...
558
00:24:21,640 --> 00:24:21,680
[laughs]
559
00:24:21,680 --> 00:24:22,250
Same, same.
560
00:24:22,260 --> 00:24:23,205
[unintelligible] [laughs]
561
00:24:23,980 --> 00:24:25,540
Yeah, that's, that's really neat.
562
00:24:25,690 --> 00:24:29,000
So, as, as we look to the future, I mean, you know,
563
00:24:29,000 --> 00:24:31,970
right now we have this quandary with TikTok, right?
564
00:24:32,000 --> 00:24:37,840
Like it may or may not exist in the, next year or so, whenever that comes due.
565
00:24:38,220 --> 00:24:42,439
But like, what, what do you see as like being the, the
566
00:24:42,440 --> 00:24:46,360
future of this space as you look towards where, and I'm going
567
00:24:46,360 --> 00:24:49,550
to sound old saying this, the youth are going these days.
568
00:24:49,920 --> 00:24:50,419
I'm just as old.
569
00:24:50,509 --> 00:24:51,169
Yeah, I get it.
570
00:24:51,360 --> 00:24:51,560
Yeah.
571
00:24:52,709 --> 00:24:52,959
Yeah.
572
00:24:52,959 --> 00:24:55,200
When you start thinking future, you know, you start leaning, you start
573
00:24:55,200 --> 00:24:57,490
thinking of all the technologies that are becoming just like social
574
00:24:57,490 --> 00:25:01,180
with a new technology that became tangible for, for most people.
575
00:25:01,540 --> 00:25:03,040
You never know where to place your bet.
576
00:25:03,130 --> 00:25:03,380
Right.
577
00:25:03,380 --> 00:25:07,439
If you had, That big into, you know, a Metaverse or something like, you
578
00:25:07,440 --> 00:25:10,540
know, you started doing those kinds of things, and you kind of miss.
579
00:25:10,540 --> 00:25:13,470
And we have that same revolution happening with AI right now and
580
00:25:13,470 --> 00:25:16,460
people building all that out, and they're all going to have some
581
00:25:16,480 --> 00:25:20,219
staying power over time, but where I really think about it is like, if
582
00:25:20,220 --> 00:25:24,569
I was trying to build a brand, I wouldn't be trying to chase trends.
583
00:25:24,569 --> 00:25:26,250
That is like, what's cool today.
584
00:25:26,630 --> 00:25:28,360
I- we really encourage our brands to think
585
00:25:28,360 --> 00:25:30,810
about, "Well, why does something become cool?"
586
00:25:30,910 --> 00:25:32,670
Like, where are your consumers headed?
587
00:25:32,680 --> 00:25:35,570
And let's go there, and we'll meet them when they arrive.
588
00:25:35,610 --> 00:25:36,929
Like, that's where we want to go.
589
00:25:36,930 --> 00:25:40,159
And so, like, I'm not worried about what's, you know, clubhouse is new.
590
00:25:40,310 --> 00:25:43,830
And we got to build our clubhouse strategy because these brands are too big.
591
00:25:43,840 --> 00:25:47,240
In six months, it takes to build a strategy, and everyone's nervous about
592
00:25:47,240 --> 00:25:50,540
the first content, and then by the time you do it, it's like, nobody's here.
593
00:25:50,910 --> 00:25:52,560
So I try not to chase the thing.
594
00:25:52,620 --> 00:25:58,320
I'd rather think about why- what does this generation want and need?
595
00:25:58,340 --> 00:26:01,839
And what's, what, what speaks to them and then meet them- and then
596
00:26:01,940 --> 00:26:05,539
that's adaptable to any platform, any new tech that comes around, and
597
00:26:05,539 --> 00:26:07,300
then you don't feel like you're chasing, you're feeling it behind.
598
00:26:07,300 --> 00:26:08,270
You feel like you're meeting them there.
599
00:26:08,280 --> 00:26:11,490
So a lot of that's going to be being available.
600
00:26:11,600 --> 00:26:15,789
When I do this, I do a talk on youth culture, and one of the, when I'm talking
601
00:26:15,789 --> 00:26:18,349
about Gen Alpha in particular, which, you know, are the next generation
602
00:26:18,360 --> 00:26:21,879
behind Z's, uh, I have this slide where I'm like, I'm going to show you.
603
00:26:22,199 --> 00:26:23,700
Your future marketing plan.
604
00:26:23,789 --> 00:26:24,400
This is it.
605
00:26:24,410 --> 00:26:26,690
And I put up and it's just a bunch of ones and zeros.
606
00:26:26,690 --> 00:26:27,750
And I'm like, there it is.
607
00:26:28,030 --> 00:26:30,240
Because it's all about the devices.
608
00:26:30,280 --> 00:26:31,679
It's about being available.
609
00:26:31,870 --> 00:26:36,099
It's about being present in those devices, and so when my seven
610
00:26:36,099 --> 00:26:39,819
year old asks Alexa for something, are we available there?
611
00:26:39,950 --> 00:26:42,209
Same thing with, is AI going to recommend us?
612
00:26:43,069 --> 00:26:49,180
And to do that, you need an army of people behind you, believing in you, and
613
00:26:49,180 --> 00:26:53,310
promoting you because all of that technology will always draw from the culture.
614
00:26:53,639 --> 00:26:55,840
It will always say what is relevant to people
615
00:26:56,070 --> 00:26:58,129
and then make that more relevant to more people.
616
00:26:58,129 --> 00:27:01,600
And that's what, and so that's what we try to think about now is building
617
00:27:01,600 --> 00:27:05,800
those cultural threads so that the fabric later gets put together.
618
00:27:06,540 --> 00:27:09,610
I think that makes a lot of sense because, you know, even as I was
619
00:27:09,610 --> 00:27:12,089
asking the question, I'm like, yeah, we don't, we don't really know.
620
00:27:12,110 --> 00:27:14,740
But if you understand the basics of something, or if you understand
621
00:27:14,740 --> 00:27:19,009
the core behind what makes communication work, what makes advertising
622
00:27:19,010 --> 00:27:21,740
work, what makes these things work and what drives people,
623
00:27:21,740 --> 00:27:26,330
you're going to be able to morph to whatever platform they're on.
624
00:27:26,900 --> 00:27:28,750
That's more about the technical of learning it.
625
00:27:28,830 --> 00:27:31,629
I always compare it to like acoustic guitar versus learning electric.
626
00:27:31,679 --> 00:27:32,680
Learn on the acoustic.
627
00:27:32,940 --> 00:27:35,389
You'll get better chops and be able to play better on the electric.
628
00:27:35,389 --> 00:27:35,780
Once you-
629
00:27:36,600 --> 00:27:38,540
Do it, you always do the electric or whatever comes along.
630
00:27:38,550 --> 00:27:39,310
You can always do that.
631
00:27:39,320 --> 00:27:40,810
If you can do the acoustic, you can do it all.
632
00:27:41,100 --> 00:27:41,419
Yeah.
633
00:27:41,450 --> 00:27:43,670
You could play ukulele if you want to, once you learn that.
634
00:27:43,800 --> 00:27:47,199
What, what, whatever it is, like just learning, learning those basics, I think.
635
00:27:47,480 --> 00:27:48,890
Yeah, that makes a lot of sense.
636
00:27:48,890 --> 00:27:51,889
That's really, that's, that's interesting to, to think about.
637
00:27:52,000 --> 00:27:56,030
Yeah, so what, what is top of mind for you right now?
638
00:27:56,070 --> 00:28:00,450
Like, with everything going on, TikTok, not just, not, I'm
639
00:28:00,450 --> 00:28:03,590
not trying to harken it back to TikTok per se, but like, that
640
00:28:03,599 --> 00:28:07,590
and other things within, in culture right now, like, what is
641
00:28:07,590 --> 00:28:10,119
just, what is top of mind in the industry for you right now?
642
00:28:10,340 --> 00:28:11,449
I mean, there's so many things.
643
00:28:11,719 --> 00:28:14,830
Right now, I mean, the things that come are really big, right?
644
00:28:14,830 --> 00:28:15,590
These are really big topics.
645
00:28:15,640 --> 00:28:18,750
I'll just list them off here, but I think about identity right now.
646
00:28:19,180 --> 00:28:21,470
Where are young adults getting their identities from?
647
00:28:21,550 --> 00:28:24,130
I mean, when you and I grew up, it was, our identity was
648
00:28:24,130 --> 00:28:26,820
basically like filling out a yes or no survey, right?
649
00:28:26,820 --> 00:28:32,169
It was like, I'm black or white, I'm gay or straight, I'm a citizen, or I'm not.
650
00:28:32,170 --> 00:28:33,610
And it's just like ding, ding, ding, ding, ding, and
651
00:28:33,610 --> 00:28:35,380
you add it up, and that's who you are at the day.
652
00:28:35,380 --> 00:28:38,470
But we know that like, culture's way more great than that.
653
00:28:38,710 --> 00:28:41,610
There are so many choices in between all this, and I
654
00:28:41,610 --> 00:28:44,120
think it's almost paralyzing today for, for young adults.
655
00:28:44,349 --> 00:28:45,319
Who are you really?
656
00:28:45,770 --> 00:28:48,329
And where do you, who do you, so identity is a big
657
00:28:48,330 --> 00:28:50,730
one, and I think brands play a big role in that, right?
658
00:28:50,840 --> 00:28:54,840
They probably always have now more than ever, because what brands you
659
00:28:55,090 --> 00:28:59,870
represent, you believe, you wear, you listen to, that forms your identity today.
660
00:28:59,880 --> 00:29:01,980
Brands are the expression of identity.
661
00:29:01,980 --> 00:29:03,569
So I'm thinking a lot about that.
662
00:29:03,809 --> 00:29:07,290
I'm thinking, I mentioned trust earlier, where do we get our trust from?
663
00:29:07,750 --> 00:29:10,020
Okay, we don't trust businesses.
664
00:29:10,030 --> 00:29:11,409
I think it's something like 80 percent of young
665
00:29:11,480 --> 00:29:13,300
adults just inherently don't trust the business.
666
00:29:13,520 --> 00:29:13,670
Okay.
667
00:29:13,890 --> 00:29:16,240
That's a terrible place to like talk from.
668
00:29:16,550 --> 00:29:19,649
Our parents, they trusted businesses through and through.
669
00:29:19,650 --> 00:29:22,269
If you ever look at some of those old ads, like, and you're like,
670
00:29:22,270 --> 00:29:24,479
these are the corniest things I've ever seen, but they worked.
671
00:29:24,650 --> 00:29:25,690
Cause people trusted the businesses.
672
00:29:25,830 --> 00:29:30,190
Now, when you see an ad, there's an inherent distrust there.
673
00:29:30,550 --> 00:29:31,960
So I'm thinking a lot about that.
674
00:29:32,110 --> 00:29:34,650
And so trust today, of course, is through people.
675
00:29:34,679 --> 00:29:36,939
And then another way I think about it that I'm thinking a
676
00:29:36,939 --> 00:29:40,629
lot about for our brands is, is the gatekeeper-less attitude.
677
00:29:40,799 --> 00:29:43,740
For so long, brands have been like the gatekeepers of culture.
678
00:29:43,940 --> 00:29:46,899
They decided what was going to be fashionably cool, what movies
679
00:29:46,900 --> 00:29:48,940
are going to be released, what music, what you're going to listen
680
00:29:48,940 --> 00:29:53,230
to, but now young adults really operate in a gatekeeper-less world.
681
00:29:53,240 --> 00:29:55,080
They don't need the brands the way they used to.
682
00:29:55,570 --> 00:29:59,859
And so, you know, you, if you are an organization or a brand
683
00:29:59,859 --> 00:30:01,982
that wants young adults, you got to be open to this, right?
684
00:30:01,982 --> 00:30:06,390
You got to be open that they, uh, they think that your, your consumers
685
00:30:06,520 --> 00:30:10,440
think of themselves as investors into your brand, and therefore they should
686
00:30:10,450 --> 00:30:14,900
have say into what you do and how you act, and that's a tough relationship.
687
00:30:14,900 --> 00:30:18,119
I'm telling you for a, for a Boomer CEO, okay, like that's
688
00:30:18,119 --> 00:30:21,790
a tough conversation for them to have, but it's the one
689
00:30:21,790 --> 00:30:23,469
that's important if they want to continue to keep there.
690
00:30:23,480 --> 00:30:25,370
So these are like the topics that I'm thinking about all the
691
00:30:25,370 --> 00:30:28,370
time, and you get, if you get those right, you know, these are the
692
00:30:28,380 --> 00:30:31,110
really big strokes, all those other little things you were talking
693
00:30:31,110 --> 00:30:33,779
about, the trends and like, you know, showing up the right places,
694
00:30:33,790 --> 00:30:36,029
like those things fall into place if you get the big ones right.
695
00:30:36,550 --> 00:30:37,409
That makes a lot of sense.
696
00:30:37,430 --> 00:30:40,870
People want to see themselves represented in the content that's created.
697
00:30:40,960 --> 00:30:43,960
So I can see how that, that identity piece is really important
698
00:30:43,960 --> 00:30:47,199
and how all that plays into building trust and, And everything.
699
00:30:47,200 --> 00:30:49,230
And you gotta get that one right, too, because
700
00:30:49,230 --> 00:30:52,110
if you do it wrong, it comes across so bad.
701
00:30:52,289 --> 00:30:53,189
Ah, so bad.
702
00:30:53,539 --> 00:30:55,104
And don't you know it when you see it?
703
00:30:55,104 --> 00:30:57,310
Like, you're kind of like, "Oh, that's dead on arrival."
704
00:30:57,320 --> 00:30:59,439
Like, okay, how'd that get through?
705
00:30:59,860 --> 00:31:01,879
And probably has nothing to do with the creatives behind it,
706
00:31:01,890 --> 00:31:04,400
has everything to do with the leadership that's behind it.
707
00:31:04,690 --> 00:31:07,269
Probably turns down the really great ideas because
708
00:31:07,279 --> 00:31:09,079
they didn't really understand it inherently.
709
00:31:09,580 --> 00:31:13,199
And I, by the way, I'm a Gen-Xer, so like, part of being a Gen-Xer
710
00:31:13,199 --> 00:31:16,620
is to think you're always right, so we're in position to leadership
711
00:31:16,620 --> 00:31:19,420
as well, and so what happens is you think, "Ah, that, that doesn't,
712
00:31:19,460 --> 00:31:21,940
that's not funny to me," or "That's not cool to me," and we make,
713
00:31:22,130 --> 00:31:26,399
we make decisions based on that viewpoint, you miss, you know, you
714
00:31:26,400 --> 00:31:30,059
just miss in the same way that your parents missed understanding you.
715
00:31:30,380 --> 00:31:32,060
That's always, always a big challenge.
716
00:31:32,440 --> 00:31:34,149
Clint, thank you so much.
717
00:31:34,200 --> 00:31:37,250
Um, I always like to ask at the end of these interviews,
718
00:31:37,420 --> 00:31:40,190
you know, what brand do you most admire right now?
719
00:31:40,460 --> 00:31:43,409
I mean, there's so many great brands, but the one that comes
720
00:31:43,410 --> 00:31:46,829
right to mind, and I think I've liked them for a while, is Lego.
721
00:31:47,080 --> 00:31:49,810
Like, Lego just kills it.
722
00:31:50,050 --> 00:31:53,270
Talk about, I mean, It's a simple toy, and then
723
00:31:53,290 --> 00:31:56,490
somehow has become, like, embraced by every generation.
724
00:31:56,660 --> 00:31:58,159
They continually reinvent themselves.
725
00:31:58,159 --> 00:32:01,370
When something becomes popular in culture, you can, you can be
726
00:32:01,370 --> 00:32:06,380
a part of it through Legos and amusement parks and the movies.
727
00:32:06,590 --> 00:32:08,870
I just feel like they've done such a great job at
728
00:32:08,900 --> 00:32:12,400
building something- I call it a brand universe.
729
00:32:12,940 --> 00:32:13,330
Okay?
730
00:32:13,490 --> 00:32:16,310
They don't just build a brand product, they're building a brand universe, and
731
00:32:16,310 --> 00:32:20,740
you can enter into this universe so many different ways, even as a creator.
732
00:32:20,740 --> 00:32:24,660
I mean, they, if you can, you can, you can create something, post it online,
733
00:32:24,670 --> 00:32:26,480
and if it gets enough upvotes in their platform,
734
00:32:26,550 --> 00:32:29,000
they will, they will actually make it and credit you.
735
00:32:29,070 --> 00:32:30,660
I think they've done such a great job.
736
00:32:30,720 --> 00:32:33,480
Um, Lego is one that I just think a lot about.
737
00:32:33,510 --> 00:32:36,140
And by the way, my kids love Lego as well, and so maybe
738
00:32:36,140 --> 00:32:38,729
that's my architectural background as well, peeking in there,
739
00:32:38,730 --> 00:32:42,170
but it's one that I'm constantly looking at and admiring.
740
00:32:42,730 --> 00:32:45,570
Yeah, I, I mean, I was just playing Legos with my son last
741
00:32:45,570 --> 00:32:50,100
night before bed, and like we, we had lost the directions,
742
00:32:50,150 --> 00:32:53,150
and I had added them all to that app that they have now.
743
00:32:53,530 --> 00:32:54,669
It's amazing.
744
00:32:54,870 --> 00:32:58,009
Like you can even flip around like the little like designs
745
00:32:58,010 --> 00:33:01,040
and stuff and see the different sides in 3D, and like,
746
00:33:01,260 --> 00:33:03,560
they've just done an incredible job like over the years.
747
00:33:03,560 --> 00:33:06,770
So I, yeah, wholeheartedly agree that like it was a great brand.
748
00:33:07,030 --> 00:33:09,570
There's few brands that you and your son could
749
00:33:09,580 --> 00:33:13,170
both be a part of and actually equally be enjoying.
750
00:33:13,290 --> 00:33:14,670
Like what a great bonding.
751
00:33:15,179 --> 00:33:17,300
It's just anyway, I, so good.
752
00:33:17,350 --> 00:33:19,120
And, um, you know, credit to them.
753
00:33:19,120 --> 00:33:21,160
Yeah, credit, credit to them for sure.
754
00:33:21,170 --> 00:33:24,410
Cause I mean, it's not just my son, like my daughter, who's only
755
00:33:24,410 --> 00:33:29,060
like two, two and a half right now, she has the Duplos now we've
756
00:33:29,060 --> 00:33:32,220
handed those down and now he's got the little Legos in his room.
757
00:33:32,220 --> 00:33:35,129
And so like it was going from room to room playing Lego.
758
00:33:35,129 --> 00:33:35,960
So it's just like.
759
00:33:35,980 --> 00:33:36,570
Yeah, you're right.
760
00:33:36,619 --> 00:33:38,250
Like that, that engagement with children.
761
00:33:38,250 --> 00:33:41,860
And even, even as an adult going, "Man, I need to buy one of these sets,"
762
00:33:41,860 --> 00:33:45,279
that's like the, you know, like one of the formula one cars or whatever they're
763
00:33:45,280 --> 00:33:48,230
doing, what they're doing with McLaren right now is fantastic, by the way.
764
00:33:48,250 --> 00:33:49,479
But anyways,
765
00:33:49,910 --> 00:33:52,940
Not to promote them, but they have a new, uh, I think it's a, it's a, it's
766
00:33:52,940 --> 00:33:56,879
the Notre Dame Cathedral, and you can actually build it in the same stages
767
00:33:56,880 --> 00:34:01,570
historically as it was built, and it's being rebuilt now open for the public.
768
00:34:01,960 --> 00:34:03,520
Like I'm like, these guys are so smart.
769
00:34:03,690 --> 00:34:06,010
Like, what a great, like, device.
770
00:34:06,139 --> 00:34:07,869
Yeah, yeah.
771
00:34:07,869 --> 00:34:09,560
If only we could build all our brands as well as them.
772
00:34:10,860 --> 00:34:11,529
[laughs] I know, right?
773
00:34:11,900 --> 00:34:12,489
It's brilliant.
774
00:34:12,549 --> 00:34:15,730
I just hope I never get to be, well, hope I get to be over 100,
775
00:34:15,730 --> 00:34:17,969
but then I'd be sad because I wouldn't get to play LEGO anymore.
776
00:34:19,380 --> 00:34:20,940
Not suitable for over 99.
777
00:34:21,360 --> 00:34:24,019
Um, but anyways, that's awesome.
778
00:34:24,159 --> 00:34:26,700
Well, Clint, thank you again for coming on the show.
779
00:34:26,809 --> 00:34:28,299
Where can people connect with you?
780
00:34:28,309 --> 00:34:30,370
Where can people connect with Archrival?
781
00:34:30,859 --> 00:34:33,310
archrival.com is the easiest place to see what we do and how we do it.
782
00:34:33,630 --> 00:34:35,670
Me personally, LinkedIn is always great.
783
00:34:35,670 --> 00:34:37,670
So it's just Clint Runge on LinkedIn.
784
00:34:38,010 --> 00:34:39,389
That's probably the best way to get ahold of me.
785
00:34:39,389 --> 00:34:42,500
And there's a clintrunge.com if you need, if you want to hear more about
786
00:34:42,500 --> 00:34:45,039
the talks and the things that we do, you can find me there as well.
787
00:34:45,049 --> 00:34:48,290
So, um, and then by the way, we also have like a, we do a weekly newsletter.
788
00:34:48,340 --> 00:34:51,949
You can get that archrival.com and all kinds of topics we were, we were brushing
789
00:34:51,949 --> 00:34:56,080
up on, we talk about those weekly and it's, uh, it's an easy, easy read.
790
00:34:56,719 --> 00:34:57,560
Fantastic.
791
00:34:57,560 --> 00:35:00,079
Well, Clint, thank you so much for coming on the show.
792
00:35:00,530 --> 00:35:01,509
Yeah, thanks for having me.
793
00:35:01,509 --> 00:35:02,069
This is great.
794
00:35:03,660 --> 00:35:05,959
Thanks for checking out this episode of We Built This Brand.
795
00:35:06,010 --> 00:35:09,440
Don't forget to like, follow, or subscribe on your player of choice.
796
00:35:09,680 --> 00:35:13,010
You can also keep up with the podcast at webuiltthisbrand.com.
797
00:35:13,250 --> 00:35:16,690
If you liked this episode, please be sure to give it a five star review and
798
00:35:16,700 --> 00:35:20,509
make sure to tell your friends about it so we can continue to build this brand.
