Transcript
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It is really putting the people first.
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It's not about what you and I like as marketers and
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what we're going to be excited to read about later.
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I mean, that's fun, but at the end of the day, it's about what the people want.
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Welcome to We Build This Brand, the podcast where we talk to
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the creators and collaborators behind brands and help bring you
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valuable insights that you can use in growing your own business.
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And today we're in Nashville, Tennessee.
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Today I'm talking to Megan Britton, She's the
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Director of Account Management at THE MAYOR.
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And no, I'm not talking about an elected official here in Nashville, Tennessee.
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I'm talking about the agency.
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The agency that's worked with Consumer Cellular, and
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a bunch of other really great brands in the area.
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So, it was a great conversation.
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Really loved talking to her about the challenges of, you
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know, being a mother and being the director of account
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management for a small business and helping it grow.
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We talked about branding and how do you brand something as
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unique as THE MAYOR and what that brand has meant not only to
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their clients, but also to their employees and to their team.
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This was a fantastic conversation and one
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that I'm very glad we had the opportunity to.
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Record today.
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So join me as I talk to Megan Britton here
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in Nashville, Tennessee, about THE MAYOR.
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Well, Megan, welcome to We Built This Brand.
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It's good to have you on.
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Thank you.
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It's good to be here.
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Excited to talk to you today about THE MAYOR and everything that you do there.
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So if you could like tell me how this even got started, because
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I was looking everything up, doing my normal research online,
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I noticed that you had been at THE MAYOR's since its inception.
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You're not a founder, but you're one of the
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early, I guess, founding members of the company.
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So we'd just love to hear.
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That origin story.
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What is really fascinating about that is Tom Hamling reached out to me.
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We were old work buddies from many years ago at a former agency.
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I knew he was in Nashville.
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I had been in Nashville and he reached out to just meet for coffee.
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And I was in the middle of moving at the time,
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and I'm like, "I don't have time for this."
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I also was pregnant with baby number two.
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So all I could think of was I'm busy, but I knew when Tom Hamling
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reached out, there was like going to be something good with that.
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And we pretty early on, he said, I'm starting an agency here in Nashville.
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We bonded over kind of the excitement around the creative
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community here in Nashville and any ways that we can add to and
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elevate that here is something that we really both cared about.
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And I went home and I was like, "Shit.
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Am I going to do this?"
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So pretty soon we turned, when we turned on
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our website, I was seven months pregnant.
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So not just like a lit-, like I was like
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Showing
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very pregnant.
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Yes.
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Probably in hindsight, I'm like, this feels crazy.
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But personally, it was important to me to do some things I
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was excited to do for my career, and I didn't want to wait.
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Like, when you're excited, like, and you're feeling that, like, this, the
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timing felt like it couldn't be worse, but actually it couldn't be better.
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And then we turn on our website December of '22, thinking
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we would have kind of a slow roll into building this thing,
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and then pretty soon some clients start calling our way.
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We get a few projects, and two years later, we're
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an agency of eight full-time employees and growing.
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Couple retainer clients, couple project clients, and it's been awesome.
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Wow.
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So where were you before THE MAYOR?
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My career, I actually grew up in Texas.
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So that's really where my career started.
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And so I was at a small branding and design firm right out of college.
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Built some early foundations of my love of just like building
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just like great brands from the start, whether it's interesting
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brand stories or foundation stories or whatever that may be.
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That was ingrained early, early on.
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I moved from that to GSD&M.
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So an amazing shop in Austin.
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We've actually interviewed someone over there.
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I did.
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I saw that.
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I shouldn't even call it a shop.
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It's a great and large, well established agency.
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And I did a lot of growing up there.
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Feel like my career worked under some incredible
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account directors and awesome creatives.
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And I think that really is like, this is where kind of
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I'm supposed to be in this industry and working with all
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these different exciting brands, working at an agency life.
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I was like, I got the bug.
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You know, I was there for a good amount of
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time and then wanted to shake things up.
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I moved to New York and worked at Ogilvy on the Ikea account there.
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So learned a ton, learned what big, big, big agencies.
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are like.
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Pros and cons for that.
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For me personally, I think it's a great fit
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for a lot of people, but I learned a ton.
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And left New York, came to Nashville,
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worked at an agency here in Nashville, GS&F.
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Did another, I feel like my next chapter of growing up there.
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That agency really gave me the runway to
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find out who I was as an account person.
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As a marketing leader and did a lot and kind of a next batch of
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growing up at GS&F and worked on throughout that entire kind of
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career span, worked on a lot of food, got a, you know, working
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on Popeye's, I have a big soft spot for QSR and working on any
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kind of food brands, worked on some fashion, retail, nonprofits.
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All that.
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So you've got a lot of experience and you're bringing all that, you
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met Tom, who's the founder of THE MAYOR, maybe THE MAYOR, if you will.
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He would cringe at you calling him THE MAYOR.
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He's far too humble for that.
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What brought about that name, THE MAYOR, to begin with?
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Where did that come from?
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Yeah, well, I mean, it kind of, I'm going to lead into our positioning
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a little bit too, because it's just so, it's good and so tight.
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It's the mayor's job to serve the people.
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It's the mayor's job to serve their community.
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When you're in an industry that, for brands, nobody cares.
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Really, nobody cares about advertising.
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Nobody cares as brands what you have to say.
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I mean, they do and they don't.
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And so it's THE MAYOR's job to serve the people.
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It's our job to bring work to the people
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that they're going to love for these brands.
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And when you create that brand love and you create work
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that people love, that's where really the magic is.
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That's where work is going to make culture.
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That's where brands are going to make money.
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And so that is where, like, this idea of being THE MAYOR came about.
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We're not the president.
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Like, that's like way too out here, and that's kind of arguably out of touch,
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where THE MAYOR is really in touch with what the people need day to day.
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I'm very in tune with that approach, if you will.
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Our, our company outside of the podcast is HumblePod, and we have a
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very similar approach of just wanting to be like helping our clients
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shine and helping them be the thing that's being focused on and not us.
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So that's really cool.
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I like that thought, that humility that you bring to the space.
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And really it's when we talk about creative for
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the people, It is really putting the people first.
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It's not about what you and I like as marketers and
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what we're going to be excited to read about later.
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I mean, that's fun, but at the end of the day, it's about what the people want.
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It's not necessarily what our client's friend's neighbor thinks.
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If they're our audience, then that's what, you know, we need to be grounded in.
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And one of the things we say at THE MAYOR is, like, nobody cares.
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Like, we actually have that in neon in our office.
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Nobody cares.
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And it's important to remember that we are, we love and care so much about
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this industry that actually like makes things that people don't care about.
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And that's what a cool challenge.
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Yeah.
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Cause it can definitely be, I can see that because advertising needs to happen.
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It's a work that needs to happen.
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And what do you want to do with advertising?
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Most of the time, skip it.
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Ignore it.
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Not care about it.
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My four year old's just learned.
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He's like, that's a commercial.
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Uh, and I said, well, mommy makes those.
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What?
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All of them?
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All of them.
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Yeah.
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So in making, in making commercials and making things
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people do care about, I was looking at your website.
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Y'all have worked at least in the past on some very big brands
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and some very well known campaigns that people have come
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to care about because of the way they've been positioned.
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What is maybe one of those in your mind that stands out as
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one that you maybe you worked on and had some involvement in?
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We have an incredible crew at THE MAYOR.
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One of the things on our website, we say we're a group of seasoned pros who
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are also like nice people who just are out to make some of the best work.
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And so there's some incredible things on the website,
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The Chicken Wars, you know, that for Popeyes.
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That was, while it was started with a tweet,
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it took months and months of social listening.
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And I was actually on, I was actually not on Popeyes when that happened.
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I was on Popeyes when they first, that agency first won the digital business.
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So seeing where it started and where such the opportunity was with them.
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It was a really interesting journey, but for that, it took, you know, when you
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have these brand moments that happen in culture, it's not, it's a little luck,
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it's a little lightning in the bottle, but it's all the preparation that comes
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around that, and really making sure you know your audience, so when that moment
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comes to pounce, you are prepared to do so in a way that makes sense to them.
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And when you say that it started with a tweet.
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I'm really curious about the challenge behind that.
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Was that an intentional play to get a chicken war started?
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It just happened.
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It was organic.
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And then you capitalize on the organic nature of it.
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I think it was probably not being as close to it as maybe our team was.
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I think it was probably more of an organic opportunity that then sparked many
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things, that I think still, sometimes still people talk about chicken war.
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That is a case study that is, I, again, someone who was kind of a
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part of that team in a very early time period, and I'd since left and,
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but always kind of watched from afar as like, how's Popeye's doing?
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It was really kind of an impressive thing to watch.
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I think some other things that you see on our reel that
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some of the team has worked on in the past, I mean, really
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to this, we have some great work out the gate as THE MAYOR.
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We launched our first work with Famous Footwear, and
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that was an incredible back to school campaign that
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Cute ads, by the way.
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I've seen them.
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They're awesome.
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They're so good.
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And we have some holiday work coming out.
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Well, it's running now under the same campaign.
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And our challenge there was for retail and for retail within Famous
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Footwear and that competitive set, a lot of it was looking the same.
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And we wanted to show a ton of shoes.
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Because they had a very strong lineup for back to school.
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And then also capitalize on these really authentic
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moments that matter to our target audience.
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So that back to school time frame for millennial
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moms is, it kind of pulls at your heart.
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Where's your kid going to sit at the first day of school in the cafeteria?
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I was a new kid a lot growing up.
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So that just immediately is like, tears.
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The first rough cut.
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The other is the little badass girl who's beating a boy on Hot Wheels.
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We all remember Hot Wheels.
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And you still get these awesome shoe moments
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in this very like, memorable, cool way.
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And I mean, out the gate, being able to do that with a client.
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And is with such a young agency, really proud of.
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And then also some Consumer Cellular work.
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Our half car with NASCAR is crushing it.
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That was supposed to be just a brand activation.
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And we basically took one RTB and just went all in.
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We're like, what if we cut a car in half?
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And then we announced a sponsorship with that.
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And then all of a sudden now it's a TV spot and there's going to be
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a lot more to come with the, with the half car in the 2025 season.
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That's really neat.
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I also noticed y'all look like you'd have worked with Ted Danson on some stuff.
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And I remember seeing those spots and it's fascinating stuff.
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Yeah, that's one way that THE MAYOR has grown with that relationship
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with that client is being able to take on that brand TV work too.
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It's a really.
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Consumer Cellular is in a really interesting category that is becoming
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increasingly competitive, where you have your big three wireless providers.
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Yes, like you kind of think you're chasing them, but then you've got
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your other brands like a Mint Mobile and all of kind of those smaller
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companies that are just chipping away at our very price conscious audience.
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But Consumer Cellular has a really interesting positioning.
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And with Ted Danson in our corner, it's fun.
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It's a fun challenge.
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One thing I noticed about those ads, and I don't know how much this plays
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into how you all think about creating ads, but the videography, I can't
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explain it, but like, it's well shot in a way that like, it's well graded.
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It doesn't look like your normal commercial ad.
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If that makes any sense.
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Really?
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Okay.
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I can't, I can't explain it, especially the one where
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he's in the air on the lift and they're up at the cell
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tower, which I'm from Knoxville and we have Sharp's Ridge.
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I don't know if you're familiar with this
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or not, but it's this giant cell tower.
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So I'm thinking of imagining him up there, and it's like 1500 feet in the air.
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It's insane.
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It's probably not that high, but it's ridiculous.
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And I just think about that as I'm watching this thing,
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but the way it's shot, it just something about it.
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I didn't know if like that was an choice or if
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you said, we're going to go with this video team.
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Or how that worked, but this, it definitely makes a difference.
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Yeah.
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And you're asking an account person to comment on production quality things.
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So forgive all creative partners for cringing, but it is where we thrive on.
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Tom and the creative team will say there's gonna
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really three parts to bring a great idea to life.
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First hard part is coming up with the idea, then
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it's making it, then it's actually executing it.
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That detail throughout the entire process is really important
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and choosing the right production partners, oh my gosh.
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And our head of production is the best in the biz.
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So I will make that statement.
288
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Yeah, there's definitely a consistency because it's not just Consumer Cellular.
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It's the what'd you say?
290
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I'm sorry.
291
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Famous Footwear.
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Thank you.
293
00:14:31,350 --> 00:14:32,800
For some reason, Smart Shoes came to mind.
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Famous Footwear.
295
00:14:34,500 --> 00:14:35,000
Thank you.
296
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They're even in the look of those ads.
297
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Very well done.
298
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I think very well thought out, and I don't know why that stood out to me.
299
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I think it's just you see so many commercials
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and they have a certain sheen to them.
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And this stylistically just to me stood out.
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And it's important that things feel to us, and I don't know if this
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is what you're gravitating to, but us being a small agency, and we're
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an independent agency, so we can leverage whatever partners we want.
305
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And so one, that's just a huge advantage.
306
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Two is we can also be nimble.
307
00:15:09,429 --> 00:15:12,270
And as an account person, I also say like, we don't budget shame our clients.
308
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Like, just tell me how much money you have.
309
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Like, it's just keep it like, let's be direct about those kind of conversations,
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and then we can come up with some incredible, like creative solutions
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to be sure you still get the quality output that your brand deserves.
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So whether you're able to put millions of dollars against a production,
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which happens, or you're able to put tens of thousands against a production,
314
00:15:33,549 --> 00:15:37,589
it's important that we're keeping, again, our end audience in mind.
315
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What are they going to resonate to?
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People see that.
317
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Like, people notice if something feels not right when they're looking at
318
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something, and that just kind of puts your spidey senses up against a brand.
319
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And whether it's for the messaging, how we execute, it's important
320
00:15:50,790 --> 00:15:53,369
for us to be thoughtful about that throughout the entire way.
321
00:15:53,980 --> 00:15:55,950
There's nothing worse than going in and saying, what's your budget?
322
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And someone going, uh, I don't know, uh, maybe, uh, yeah.
323
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Like just that uncertainty is always difficult.
324
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It's a
325
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race to the bottom.
326
00:16:04,290 --> 00:16:07,920
If you're for during like an RFP process, for example,
327
00:16:07,920 --> 00:16:09,770
and it's like, well, just tell me what it costs you.
328
00:16:09,770 --> 00:16:13,410
And well, it's like, we can be cheap and slow.
329
00:16:13,980 --> 00:16:15,980
We can be more expensive and fast.
330
00:16:15,980 --> 00:16:17,660
We could be, there's all those different,
331
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not just we as in THE MAYOR, but any agency.
332
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And so pretty quickly you get kind of a race to the bottom,
333
00:16:23,630 --> 00:16:26,380
and I think sometimes that's where your partnerships might
334
00:16:26,380 --> 00:16:28,799
start, you're kind of starting off on a really tough foot.
335
00:16:29,090 --> 00:16:31,930
Because then what's going to happen is in year two, your agency
336
00:16:31,930 --> 00:16:34,180
is going to come back and say, actually, like, we need more.
337
00:16:34,200 --> 00:16:37,729
And it's really tough once you get past year one to get more money.
338
00:16:39,630 --> 00:16:45,010
So, as Director of Account Management, you do a lot of different things, right?
339
00:16:45,179 --> 00:16:48,309
Tell me a little bit more about what your role entails at THE MAYOR.
340
00:16:48,620 --> 00:16:53,400
I manage lead client relationships and also
341
00:16:53,480 --> 00:16:55,930
help grow and evolve our business operations.
342
00:16:55,930 --> 00:16:57,810
That's a big part of kind of being at THE MAYOR from the start.
343
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It's also what got me really excited.
344
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So I can be a true account person in the way I want to be,
345
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and then also use kind of my, the business side of my brain.
346
00:17:05,969 --> 00:17:09,990
But all in short, like, The whole purpose of my
347
00:17:09,990 --> 00:17:12,770
role at THE MAYOR is to clear a path for great work.
348
00:17:13,050 --> 00:17:17,949
So if that's helping us work more efficiently, or if it's continuing
349
00:17:17,950 --> 00:17:21,399
to build client relationships, we're building trust to bring
350
00:17:21,400 --> 00:17:24,790
great ideas forward, execute, sell in great work, all of those
351
00:17:24,800 --> 00:17:28,680
things, making sure that our strategy team has what they need.
352
00:17:29,080 --> 00:17:31,370
Yeah, that's like, it's clear a path for great work.
353
00:17:31,870 --> 00:17:34,080
Create a space that that can happen.
354
00:17:34,090 --> 00:17:36,939
So whether that's through honest conversations
355
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is talking about budgets up front.
356
00:17:38,710 --> 00:17:41,809
It's making sure everyone feels heard when
357
00:17:41,809 --> 00:17:44,450
it comes to feedback or needs or challenges.
358
00:17:44,820 --> 00:17:48,120
It's just kind of creating that space to land, I think is really important.
359
00:17:48,320 --> 00:17:50,889
But all of that, like that's day to day.
360
00:17:51,120 --> 00:17:53,820
So that, yeah, I'm looking at spreadsheets around budgets.
361
00:17:54,320 --> 00:17:58,559
I'm looking at, um, I get to do, you know, internal, exciting, creative reviews.
362
00:17:58,559 --> 00:18:02,360
I get to dig into stakeholder interviews with our strategists.
363
00:18:02,360 --> 00:18:04,560
Every day looks a little different, but all in the
364
00:18:04,560 --> 00:18:07,470
purpose of how am I creating space for great work.
365
00:18:07,660 --> 00:18:09,910
And I would imagine that's something you've
366
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been passionate about for a long time.
367
00:18:11,800 --> 00:18:13,480
I kind of, it's an interesting thing.
368
00:18:13,490 --> 00:18:15,359
Account people are like, we're generalists.
369
00:18:15,359 --> 00:18:18,420
So there's not, you know, you have your PR people that
370
00:18:18,460 --> 00:18:21,000
they're specialists here, your media people, et cetera.
371
00:18:21,360 --> 00:18:22,879
But account people by nature are generalists.
372
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And I think I've maybe always been that way.
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I went to liberal arts college.
374
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So like just in You know, that's a generalist like dream with a business degree.
375
00:18:33,389 --> 00:18:38,850
So even from the start, I never really got super specific with a career path or
376
00:18:38,850 --> 00:18:43,840
a skill set until I found my way into marketing, found my way into advertising.
377
00:18:44,280 --> 00:18:49,540
And actually it was in an interview at a former agency very early in my career.
378
00:18:50,059 --> 00:18:52,579
Someone said an account person's job is to be
379
00:18:52,590 --> 00:18:55,230
the second best in the room and everything.
380
00:18:55,240 --> 00:18:57,010
And your competitive side is like, "What the hell?
381
00:18:57,010 --> 00:18:58,370
I should be the best at things."
382
00:18:58,620 --> 00:19:01,850
But really what that means is you're setting your team up for success,
383
00:19:01,900 --> 00:19:05,980
but you know about a discipline well enough to be able to represent
384
00:19:05,980 --> 00:19:10,070
it well to your clients, or represent it well to other team members.
385
00:19:10,109 --> 00:19:13,340
Your job is to bring people together, and so I think there's a
386
00:19:13,340 --> 00:19:17,330
lot of things in my life that kind of like led me maybe to that.
387
00:19:17,830 --> 00:19:20,749
And then that relationship building and all
388
00:19:20,760 --> 00:19:23,350
that is just, I found that I'm like good at it.
389
00:19:23,880 --> 00:19:25,879
So get excited about the things you're good at.
390
00:19:25,969 --> 00:19:26,510
Pro tip.
391
00:19:28,760 --> 00:19:29,349
That's awesome.
392
00:19:29,410 --> 00:19:29,720
Yeah.
393
00:19:30,020 --> 00:19:32,110
Running a business, I'm somewhat of a generalist myself.
394
00:19:32,330 --> 00:19:35,050
I have found in other roles like finding myself
395
00:19:35,050 --> 00:19:38,750
gravitating towards the operational side and all that.
396
00:19:38,750 --> 00:19:40,409
So I see what you're getting at.
397
00:19:41,020 --> 00:19:44,540
There's parts in your career for an account person that
398
00:19:44,549 --> 00:19:47,379
you might be more of a project manager for a little while.
399
00:19:47,389 --> 00:19:51,680
Like that's just what's needed or maybe an elevated way to even say that as
400
00:19:51,770 --> 00:19:56,230
you're thinking through operate- how are you operationalizing a client ask?
401
00:19:56,679 --> 00:19:59,449
Then you are a relationships person.
402
00:19:59,520 --> 00:20:02,479
Maybe that's a big part in your career where, okay,
403
00:20:02,480 --> 00:20:04,509
people are doing the project management things.
404
00:20:04,969 --> 00:20:06,589
Now I need to build relationships to my
405
00:20:06,610 --> 00:20:09,940
creative team, my media partners, clients.
406
00:20:10,070 --> 00:20:14,690
And then another part is you might really be just like deep into the strategy.
407
00:20:14,720 --> 00:20:17,439
Not so, you know, sometimes from like an audience
408
00:20:17,440 --> 00:20:19,540
perspective, but also the business strategy.
409
00:20:20,030 --> 00:20:23,630
Someone has to represent that in the building for the agency side.
410
00:20:23,630 --> 00:20:26,620
And often that falls on your account team to be sure
411
00:20:26,620 --> 00:20:29,199
everyone has what they need and understands the business.
412
00:20:29,770 --> 00:20:31,739
Because if you've got to understand your clients, if
413
00:20:31,740 --> 00:20:33,660
you're going to sell angry work, you can have a great
414
00:20:33,660 --> 00:20:36,429
idea and it doesn't match what the, all the needs are.
415
00:20:36,429 --> 00:20:38,479
Then it's just a great idea that goes nowhere.
416
00:20:39,160 --> 00:20:39,360
Yeah.
417
00:20:39,360 --> 00:20:40,679
It takes a lot to get there.
418
00:20:40,760 --> 00:20:41,739
Yeah, it does.
419
00:20:42,059 --> 00:20:45,760
So going back to THE MAYOR itself, you mentioned that at
420
00:20:45,760 --> 00:20:48,170
one point right before we started recording that it was
421
00:20:48,240 --> 00:20:51,730
kind of like one of your favorite brands in and of itself.
422
00:20:52,280 --> 00:20:54,030
So how is that?
423
00:20:54,040 --> 00:20:57,500
Tell me, tell me what makes THE MAYOR so special in that regard.
424
00:20:57,580 --> 00:21:00,234
I mean, when building a brand, if you can't be obsessed about your
425
00:21:00,340 --> 00:21:05,629
own brand, like that's like another hot take, not even a hot take.
426
00:21:05,630 --> 00:21:07,040
Be obsessed with your own brand.
427
00:21:07,300 --> 00:21:08,430
It's an honest take.
428
00:21:08,450 --> 00:21:09,800
From the start.
429
00:21:10,130 --> 00:21:13,929
So when Tom and I talked about, he was starting an agency, wanted
430
00:21:13,929 --> 00:21:18,199
me to join him, and I'm like, great, I'm in, I'm taking this leap.
431
00:21:18,730 --> 00:21:20,970
And then he's like, okay, now I'm ready to tell you the name.
432
00:21:21,320 --> 00:21:24,190
And in my heart, I'm like, please don't hate this.
433
00:21:24,670 --> 00:21:25,740
What if I hate the name?
434
00:21:26,270 --> 00:21:27,630
This is a crossroads.
435
00:21:28,210 --> 00:21:31,640
When he said THE MAYOR, everything just made sense.
436
00:21:32,370 --> 00:21:35,040
And so there's this, you know, the positioning with
437
00:21:35,070 --> 00:21:39,940
"Creative for the People" is so on point from our design.
438
00:21:40,020 --> 00:21:43,810
We partnered with some great designers to really build out our brand,
439
00:21:43,820 --> 00:21:46,799
even how we launched and then how we've already iterated on that.
440
00:21:46,929 --> 00:21:49,889
But just to the core from, you know, we don't have like our
441
00:21:49,889 --> 00:21:54,770
values etched in stone yet, or maybe they won't be, I don't know.
442
00:21:54,789 --> 00:21:59,310
But we're still trying to find some of those things that make us, us.
443
00:21:59,560 --> 00:22:03,840
But man, it's even looking back two years later, A
444
00:22:03,840 --> 00:22:06,930
lot of the guts and the intention is still there.
445
00:22:06,940 --> 00:22:10,060
And I think that's what's so good and exciting.
446
00:22:10,070 --> 00:22:13,160
Even some things that haven't been down on paper yet.
447
00:22:13,160 --> 00:22:16,000
And a lot of that comes with the people you hire.
448
00:22:16,060 --> 00:22:18,520
And the clients, the partners we've brought on.
449
00:22:18,820 --> 00:22:22,450
Our team of THE MAYORs are awesome.
450
00:22:22,500 --> 00:22:23,460
They're pros.
451
00:22:23,480 --> 00:22:24,570
They're seasoned.
452
00:22:24,610 --> 00:22:28,306
They love what we're here to do just as much as anybody else.
453
00:22:28,389 --> 00:22:32,200
You know, me being here from the start and maybe just as much as Tom
454
00:22:32,200 --> 00:22:35,300
who'd been dreaming about it for however long he'd been dreaming about it.
455
00:22:35,740 --> 00:22:38,530
And then finding client partners who kind of
456
00:22:38,530 --> 00:22:41,670
allow us to do that together is also a big thing.
457
00:22:41,950 --> 00:22:44,970
Now, I noticed you said our team of THE MAYORs.
458
00:22:44,990 --> 00:22:45,180
Of
459
00:22:45,180 --> 00:22:45,670
THE MAYORs.
460
00:22:45,690 --> 00:22:46,810
Please tell me more.
461
00:22:47,109 --> 00:22:47,657
Well, I mean...
462
00:22:47,657 --> 00:22:48,819
Why is it THE MAYORs?
463
00:22:48,840 --> 00:22:50,340
Like what makes everyone a MAYOR?
464
00:22:50,510 --> 00:22:51,540
We're all mayors.
465
00:22:51,590 --> 00:22:52,100
Yeah.
466
00:22:52,170 --> 00:22:53,709
That's something that just started.
467
00:22:53,710 --> 00:22:56,000
I don't think that was a, maybe it was a
468
00:22:56,000 --> 00:22:57,790
conscious decision when it came to the name.
469
00:22:57,809 --> 00:23:02,810
I don't know, but we had our first like meeting of THE MAYORs or
470
00:23:02,810 --> 00:23:06,650
MAYOR Summit earlier this year where there's a couple of us here.
471
00:23:06,650 --> 00:23:08,540
There's a couple in Austin, and now we have
472
00:23:08,540 --> 00:23:11,189
someone in New Orleans getting everybody together.
473
00:23:11,210 --> 00:23:15,580
And I just like, we just started saying that really with branding too.
474
00:23:15,580 --> 00:23:18,430
It's like, if it's easy and if it's just something
475
00:23:18,430 --> 00:23:21,780
that just like gets some traction, then why fight it?
476
00:23:22,940 --> 00:23:25,140
You're the first agency I've, whose website I've
477
00:23:25,210 --> 00:23:28,390
been to and you're selling merch for your own brand.
478
00:23:28,410 --> 00:23:30,080
I was really impressed by that.
479
00:23:30,080 --> 00:23:32,959
The merch is, it's a hot topic at the minute.
480
00:23:33,860 --> 00:23:34,079
How so?
481
00:23:34,639 --> 00:23:41,319
Well, because we love our branding so much that it took a while for us to have
482
00:23:41,320 --> 00:23:46,610
like hats, because who knew, everyone has very specific preferences about hats.
483
00:23:46,670 --> 00:23:50,000
And so it is this like everyone who talks to us and like gets merch
484
00:23:50,010 --> 00:23:53,320
from it is like a running joke now on like what's the next thing we're
485
00:23:53,320 --> 00:23:56,919
going to make because the branding is cool so we want to wear it but at
486
00:23:56,920 --> 00:24:01,340
the same time it's like everyone has some preferences on size of head.
487
00:24:01,780 --> 00:24:02,716
Oh yeah that does make a difference.
488
00:24:02,730 --> 00:24:04,439
I mean it's a big, it's a big thing.
489
00:24:04,460 --> 00:24:04,820
Yeah.
490
00:24:04,910 --> 00:24:06,320
I mean we've had meetings about it.
491
00:24:07,920 --> 00:24:10,889
I bought some hats last year for some stuff we
492
00:24:10,889 --> 00:24:12,490
were doing and went through that whole thing.
493
00:24:12,490 --> 00:24:16,380
I'm like, man, I never knew how much went into just buying some logoed hats.
494
00:24:17,029 --> 00:24:17,439
Yeah,
495
00:24:17,469 --> 00:24:18,080
it's tough.
496
00:24:18,160 --> 00:24:18,890
It's a thing.
497
00:24:19,150 --> 00:24:22,929
So some of us have bowed out of certain, I'm like, I will go to bat for this.
498
00:24:22,990 --> 00:24:24,670
But then when it comes to like, is it a hoodie?
499
00:24:25,240 --> 00:24:26,360
Is it a zip up hoodie?
500
00:24:26,380 --> 00:24:27,990
Is it a crew hoodie?
501
00:24:28,160 --> 00:24:29,980
Everyone has a, has thoughts.
502
00:24:30,070 --> 00:24:32,540
And what base brand of hoodie are you going to buy?
503
00:24:32,770 --> 00:24:34,610
Because it needs to be a certain level of comfort.
504
00:24:34,610 --> 00:24:36,750
Is it going to be Gildan or is it going to be, yeah.
505
00:24:37,370 --> 00:24:42,270
These are the things that just like, I, one day I want to look back on with
506
00:24:42,270 --> 00:24:46,350
THE MAYOR, and like, I still, it brings me so much joy to laugh and make fun
507
00:24:46,350 --> 00:24:50,030
of ourselves about it, but I want to look back and like, remember the days
508
00:24:50,490 --> 00:24:53,970
when we couldn't decide on the kind of hat we were going to buy, and we had
509
00:24:53,970 --> 00:24:58,940
to do custom orders for certain people, and it's just like, it's special.
510
00:24:58,980 --> 00:25:01,010
It's a special time for us, yeah.
511
00:25:01,060 --> 00:25:03,649
It's a fun and exciting time because you're still kind of in
512
00:25:03,650 --> 00:25:06,990
the inception of the brand, and you don't have a lot of heavy
513
00:25:06,990 --> 00:25:10,860
brand equity in that you're new, so people are still figuring
514
00:25:10,860 --> 00:25:13,600
out what you all do, what your reputation is going to be.
515
00:25:13,660 --> 00:25:18,010
I did find it very cool that like you all have a great history.
516
00:25:18,010 --> 00:25:21,560
And the way you bring that history in and add that to your brand
517
00:25:21,560 --> 00:25:23,890
equity to say, "Hey, look at these things that we've done," like
518
00:25:24,179 --> 00:25:27,570
Farmer's Insurance and Avocados From Mexico and things like that,
519
00:25:27,570 --> 00:25:31,600
like really bring a lot of brand equity to the table based on past
520
00:25:31,620 --> 00:25:36,159
work, but you're still building that new reputation for THE MAYOR.
521
00:25:36,160 --> 00:25:37,169
So it's a challenge.
522
00:25:37,190 --> 00:25:41,800
It is a weird feeling sometimes to be like, we are new as THE MAYOR.
523
00:25:42,009 --> 00:25:44,640
But as individuals, we're awesome.
524
00:25:44,690 --> 00:25:45,900
And we're accomplished.
525
00:25:45,910 --> 00:25:52,030
And so it's really this interesting juxtaposition of like, THE MAYOR's new, but
526
00:25:52,030 --> 00:25:56,760
it's also not like, in a cute way, you know, where it's like, Oh, that's cute.
527
00:25:56,770 --> 00:25:59,790
Like, I mean, it was for a little bit like when we got a coffee maker, yay.
528
00:26:01,330 --> 00:26:03,709
But at the same time, it's when you hire THE
529
00:26:03,710 --> 00:26:06,469
MAYOR, We're not brand new to the industry.
530
00:26:06,500 --> 00:26:08,429
That's why some of that work is up on the
531
00:26:08,430 --> 00:26:11,230
website from previous agencies and all that.
532
00:26:11,230 --> 00:26:15,460
This team wasn't just like a side credit on those things.
533
00:26:15,490 --> 00:26:18,770
I mean, everyone had a very heavy hand in things that are on
534
00:26:18,770 --> 00:26:22,719
there, and over time, like we'll build our mayor book, if you will.
535
00:26:22,930 --> 00:26:28,129
That's also just been an interesting feeling because sometimes we'll get like
536
00:26:28,130 --> 00:26:33,229
new biz opportunity or even old relationships will come our way and still
537
00:26:33,230 --> 00:26:36,610
kind of talk to us like we're new, which we are, we have things to figure out.
538
00:26:36,780 --> 00:26:39,129
The part I don't ever have to worry about at my job.
539
00:26:39,460 --> 00:26:41,680
is I know the work is going to be great.
540
00:26:41,859 --> 00:26:46,060
The rest of then being a part of a new agency is figuring out how to
541
00:26:46,900 --> 00:26:51,050
operationalize things or figuring out a billing system or those kind of things.
542
00:26:51,050 --> 00:26:55,829
But I don't lose sleep over is THE MAYOR going to deliver?
543
00:26:56,070 --> 00:26:57,289
I don't lose sleep over that.
544
00:26:57,570 --> 00:27:00,610
I don't actually worry about a lot with THE MAYOR, but the other things
545
00:27:00,610 --> 00:27:05,110
around it on we have an employee handbook now, like that's a really big deal.
546
00:27:05,130 --> 00:27:08,060
Like we have things that we are making policies as we grow
547
00:27:08,060 --> 00:27:11,530
as a company that are exciting, but we will always deliver.
548
00:27:11,639 --> 00:27:13,839
It's a weird thing to show up for.
549
00:27:13,839 --> 00:27:15,370
It's like, we're going to be awesome.
550
00:27:15,460 --> 00:27:16,399
Not right about that.
551
00:27:16,789 --> 00:27:20,560
I just need other people to know that we, we can deliver, and I might be
552
00:27:20,560 --> 00:27:24,120
personally sending you your invoices and doing your billing right now.
553
00:27:24,950 --> 00:27:25,170
Yeah.
554
00:27:25,190 --> 00:27:27,580
But you've, you've got that awesome team behind you.
555
00:27:27,580 --> 00:27:29,500
You've got that expertise, you've got that knowledge.
556
00:27:29,500 --> 00:27:32,530
It's you've got that band of people that know what they're
557
00:27:32,530 --> 00:27:34,929
doing that can bring that to the table, which is awesome.
558
00:27:34,940 --> 00:27:37,400
We're so lucky.
559
00:27:37,640 --> 00:27:39,120
I think there's a little bit of luck in there
560
00:27:39,150 --> 00:27:40,980
cause it was just right timing for people.
561
00:27:41,280 --> 00:27:44,480
And there's also just that prepared experience
562
00:27:44,480 --> 00:27:47,420
that we've all had in different ways.
563
00:27:47,420 --> 00:27:50,600
And I can't speak for everyone's career paths and
564
00:27:50,600 --> 00:27:53,630
growth, but I never thought I would start an agency.
565
00:27:53,799 --> 00:27:56,840
You probably could have asked me several years ago and I'd be like, that's
566
00:27:56,840 --> 00:28:02,970
cool for other people, but doing it with the right people at the right time,
567
00:28:02,980 --> 00:28:07,709
even if it meant turning on a, like seven months pregnant with a second child.
568
00:28:07,710 --> 00:28:12,239
So with a toddler at home too, maybe that feels crazy, but
569
00:28:12,240 --> 00:28:15,150
so much of my career and the people I've surrounded myself
570
00:28:15,150 --> 00:28:19,730
with have probably prepared me for this exact moment.
571
00:28:20,080 --> 00:28:23,610
And it speaks a lot too, to the person who brought you on, knowing
572
00:28:23,870 --> 00:28:27,340
you're a mom already, you're going to be a mom again, have another child.
573
00:28:27,589 --> 00:28:28,709
And he still was like.
574
00:28:28,990 --> 00:28:30,660
Now's the time and you're coming with me.
575
00:28:30,940 --> 00:28:34,200
Starting THE MAYOR while I was seven months pregnant is a big part
576
00:28:34,200 --> 00:28:38,310
of our origin story, whether we, it was intentional that way or not.
577
00:28:38,700 --> 00:28:44,030
But it's important to us because it's important to me as someone who
578
00:28:44,030 --> 00:28:50,020
has two kids, and I love my job, and I have this ambition to build
579
00:28:50,020 --> 00:28:53,760
this company now and to not have to put that on hold and to build
580
00:28:53,760 --> 00:28:59,160
something that allowed for other parents to have that same space.
581
00:28:59,219 --> 00:29:03,839
For example, I think a lot of new parents or especially new moms
582
00:29:03,839 --> 00:29:08,620
could maybe relate, but my availability might not be as much
583
00:29:08,620 --> 00:29:13,500
as others, but that doesn't mean my voice is, doesn't matter.
584
00:29:13,620 --> 00:29:16,240
Like, I still should have a seat at the table, and I think what's
585
00:29:16,240 --> 00:29:21,069
hard is we're constantly, as a parent, and especially in a creative
586
00:29:21,070 --> 00:29:25,459
industry or an industry where you're responding to clients needs, etc.
587
00:29:25,850 --> 00:29:30,620
All that gets kind of put to the, being accessible kind of is the currency.
588
00:29:30,720 --> 00:29:33,360
And it's hard to keep up with that.
589
00:29:33,830 --> 00:29:36,629
When I've got to run out the door to, we talked about this
590
00:29:36,630 --> 00:29:39,170
before, I got to run out the door for daycare pickup, but I
591
00:29:39,170 --> 00:29:41,730
want to say something about this thing because I care about it.
592
00:29:41,920 --> 00:29:47,100
For THE MAYOR, it mattered to us from the start to make sure there's a space
593
00:29:47,110 --> 00:29:55,130
for parents, new moms, people who have similar things outside of their career.
594
00:29:55,139 --> 00:29:57,689
You can also, this career could be everything to you.
595
00:29:57,780 --> 00:29:59,829
And that is also awesome.
596
00:30:00,000 --> 00:30:02,080
But if you need to make other things work
597
00:30:02,090 --> 00:30:04,939
or we just want to build a space to do that.
598
00:30:05,490 --> 00:30:08,260
I didn't realize how much I would be talking about THE MAYOR starting
599
00:30:08,260 --> 00:30:11,249
when I was seven months pregnant until we're two years later.
600
00:30:11,280 --> 00:30:13,570
And it feels crazy.
601
00:30:13,610 --> 00:30:16,770
Don't recommend it for everybody, but it is a little bit of a badge.
602
00:30:16,820 --> 00:30:19,630
I think that we all secretly carry is like,
603
00:30:19,630 --> 00:30:21,270
this is a company that allowed for that.
604
00:30:21,380 --> 00:30:22,190
And that's cool.
605
00:30:22,480 --> 00:30:25,630
As you grow and kind of, you want to protect the, who you are.
606
00:30:25,640 --> 00:30:27,470
I think that's one of the things that.
607
00:30:28,020 --> 00:30:28,659
We care about.
608
00:30:28,750 --> 00:30:29,030
Yeah.
609
00:30:29,080 --> 00:30:33,099
My wife likes to joke that we had two kids at once because I started
610
00:30:33,099 --> 00:30:37,349
my business and my son was born right about the same time, and so I
611
00:30:37,350 --> 00:30:41,220
can definitely identify with that because in some ways I don't know if
612
00:30:41,220 --> 00:30:46,380
I had my son first, if I would have been that gung ho about starting
613
00:30:46,380 --> 00:30:49,230
another business because my focus would have been on something else.
614
00:30:49,320 --> 00:30:51,460
But the freedoms that's allowed me and everything
615
00:30:51,460 --> 00:30:54,490
is, you know, immense compared to the other options.
616
00:30:54,490 --> 00:30:58,740
But I can definitely see how like, making that space for parents and things.
617
00:30:58,740 --> 00:31:03,440
I think we often get too obsessed with always being available all the time,
618
00:31:03,559 --> 00:31:06,719
and quite often, I hear back from clients when I obsess or worry about it
619
00:31:06,719 --> 00:31:09,570
too much of like, "Hey, you didn't have to get back to me that quickly.
620
00:31:09,630 --> 00:31:12,990
I knew you had something like, get back to me when you wake up."
621
00:31:12,990 --> 00:31:14,510
Like, don't respond at midnight.
622
00:31:14,600 --> 00:31:15,340
It's hard.
623
00:31:15,450 --> 00:31:15,760
Yeah.
624
00:31:15,780 --> 00:31:19,470
And we were all kind of raised in the career of, you
625
00:31:19,470 --> 00:31:21,659
know, you have a laptop that comes home with you.
626
00:31:21,690 --> 00:31:22,190
Right.
627
00:31:22,349 --> 00:31:25,860
Your email's on your phone, and now texting is a big
628
00:31:25,870 --> 00:31:28,519
part of communicating within a business sense too.
629
00:31:28,520 --> 00:31:32,630
So we feel so available in that the optimist in me says that's,
630
00:31:32,680 --> 00:31:37,640
like, it gives us flexibility to then make the life we want
631
00:31:37,640 --> 00:31:40,100
and the work, the relationship with our jobs that we want.
632
00:31:40,110 --> 00:31:43,000
It allows you to kind of check in with people in an easy way.
633
00:31:43,130 --> 00:31:47,249
Also, you don't have to be available to all people at all times.
634
00:31:47,279 --> 00:31:51,880
And not everything is an emergency in the way that it feels that way.
635
00:31:51,960 --> 00:31:54,640
And it's very important to me as an account person.
636
00:31:54,720 --> 00:31:58,440
I had an awesome boss one time who said, she said that the
637
00:31:58,440 --> 00:32:00,800
account team, you know, our job is to own the momentum.
638
00:32:00,980 --> 00:32:04,790
And so if we are freaking out, Everyone's going to freak out.
639
00:32:04,969 --> 00:32:08,090
If we're calm, at least that's like a calm voice in the room.
640
00:32:08,100 --> 00:32:10,870
Or something that's like, okay, let's give us focus.
641
00:32:10,870 --> 00:32:13,720
Let's focus on, let's not worry about all these things.
642
00:32:13,720 --> 00:32:15,720
Let's maybe focus on this issue here.
643
00:32:16,080 --> 00:32:19,370
Being able to have a space that like, it's important for an
644
00:32:19,370 --> 00:32:21,350
account person to do that, but I think all of us, as you're
645
00:32:21,360 --> 00:32:25,280
building your company, it's like, how accessible do we want to be?
646
00:32:25,380 --> 00:32:27,330
How do we want to function?
647
00:32:27,550 --> 00:32:30,000
And I think companies too, and especially agencies, when you're
648
00:32:30,000 --> 00:32:32,980
new, you feel like you have to be all things to all people.
649
00:32:33,110 --> 00:32:35,279
And you have to be ready to go and at in a
650
00:32:35,280 --> 00:32:37,820
moment's notice because your business relies on it.
651
00:32:38,340 --> 00:32:41,299
That pressure is real, but if you just go back
652
00:32:41,299 --> 00:32:44,490
to for THE MAYOR, we go back to where we started.
653
00:32:44,520 --> 00:32:45,659
Creative for the People.
654
00:32:45,930 --> 00:32:48,080
We are here to make work that people love.
655
00:32:48,150 --> 00:32:51,210
We want to work with clients that have that same ambition.
656
00:32:51,290 --> 00:32:53,360
We know we are not for everybody.
657
00:32:53,460 --> 00:32:56,409
Kind of setting those boundaries, if you will, that feels like a harsh
658
00:32:56,410 --> 00:33:01,360
word, but setting the space for like how you want to your cadence.
659
00:33:01,780 --> 00:33:03,199
All of that's really important.
660
00:33:03,200 --> 00:33:05,909
And so all of a sudden you're not operating out of fear.
661
00:33:06,010 --> 00:33:08,310
You're now operating of here's how we think
662
00:33:08,310 --> 00:33:10,350
is the best way to function for your brand.
663
00:33:10,700 --> 00:33:13,789
Truly, if you go back to that and you remove all that,
664
00:33:14,219 --> 00:33:17,310
I'm afraid if I don't respond to this text, I'm afraid if
665
00:33:17,310 --> 00:33:20,020
like, if you start with that, that's where we've all been.
666
00:33:20,180 --> 00:33:22,110
We don't want to be like afraid of clients anymore.
667
00:33:22,150 --> 00:33:25,010
We don't want to be afraid of each other or afraid of failing.
668
00:33:25,010 --> 00:33:29,449
It's like, just, be who you set out to be, and you will probably be okay.
669
00:33:29,620 --> 00:33:30,990
And that's, there's a lot of peace in that.
670
00:33:31,160 --> 00:33:31,410
Yeah.
671
00:33:31,429 --> 00:33:33,699
I think often we think of culture fit as
672
00:33:33,700 --> 00:33:35,810
only being for the team and the employees.
673
00:33:36,139 --> 00:33:38,540
We don't often think about how those clients fit within it.
674
00:33:38,540 --> 00:33:42,400
It's something that we're starting to think about more and more as we work
675
00:33:42,400 --> 00:33:46,760
with bigger clients, more prominent names, and things like that of like, "Oh,
676
00:33:46,760 --> 00:33:50,980
we're platforming these people," or, "Oh, how are they treating our team?
677
00:33:51,089 --> 00:33:53,979
How are they treating my people, and how do I think
678
00:33:53,980 --> 00:33:56,409
about how that's going to impact everybody else?"
679
00:33:56,410 --> 00:33:58,180
So that's great wisdom.
680
00:33:58,370 --> 00:34:04,070
Saying no is so powerful, and THE MAYOR, we've said no a lot
681
00:34:04,070 --> 00:34:06,970
more than we thought we would in the first two years, and it's
682
00:34:06,970 --> 00:34:09,909
kind of like, that's a, not a humble brag, like that's a brag.
683
00:34:10,469 --> 00:34:15,280
And it's, the lesson in that is you're confident in who you are.
684
00:34:15,340 --> 00:34:18,230
And this applies to anything in life, really.
685
00:34:18,260 --> 00:34:21,609
And especially like, I think a lot in my career path too.
686
00:34:22,070 --> 00:34:24,199
It's, you're confident in who you are.
687
00:34:24,309 --> 00:34:25,690
It's okay that I'm not for you.
688
00:34:25,900 --> 00:34:31,080
We are confident in who we want to work with, and what happens
689
00:34:31,080 --> 00:34:34,590
is that gives you the space to do more of what you love.
690
00:34:34,920 --> 00:34:38,350
Work with clients who are, like, more clients who are a good fit for you
691
00:34:38,350 --> 00:34:43,649
and for each other than being bogged down by maybe even team members who
692
00:34:43,650 --> 00:34:48,780
aren't here for you, or we're not all on the same page, or whatever that is.
693
00:34:48,949 --> 00:34:53,029
A "no" gives you space for so many great like yeses.
694
00:34:53,120 --> 00:34:57,450
It was an early lesson for us, and it's a thing we're really proud of.
695
00:34:57,480 --> 00:35:01,249
And when we tell other kind of startup agencies, we turn down a lot of RFPs.
696
00:35:02,120 --> 00:35:06,199
If you're asking for too much free work up front, or the way you want to
697
00:35:06,199 --> 00:35:09,850
operationalize your relationship with this agency, we might not be for you.
698
00:35:10,000 --> 00:35:11,480
And that's okay.
699
00:35:11,550 --> 00:35:14,543
There's someone great for them, and that's, I think is, I
700
00:35:14,543 --> 00:35:18,119
think a lot of indies are kind of picking up on that right now.
701
00:35:18,120 --> 00:35:20,430
And I think thensooner you learn that personally,
702
00:35:20,430 --> 00:35:23,350
professionally, or from building a business, the better.
703
00:35:23,680 --> 00:35:23,700
Yeah.
704
00:35:23,810 --> 00:35:26,720
I always try to lead with, I'm here to see if we're a fit
705
00:35:26,950 --> 00:35:29,649
and if we work together, if we fit together, cause yeah,
706
00:35:29,770 --> 00:35:32,359
there's times where it just doesn't work, and it's okay.
707
00:35:32,510 --> 00:35:34,420
And you just go, "All right, have fun".
708
00:35:34,450 --> 00:35:36,590
Go off and they do their own thing and you're good.
709
00:35:36,929 --> 00:35:40,599
Um, so what are you looking forward to at THE MAYOR in the coming year?
710
00:35:40,609 --> 00:35:45,010
Or what, maybe even more meta level, like what are some things that are on
711
00:35:45,010 --> 00:35:49,610
your mind in developments in the industry that you're looking forward to?
712
00:35:49,770 --> 00:35:52,380
THE MAYOR is already exceeded where I thought
713
00:35:52,389 --> 00:35:54,250
we would be in our first couple of years.
714
00:35:54,620 --> 00:35:55,449
It's wild.
715
00:35:55,509 --> 00:36:00,389
Did I think we would be at a company of eight full time employees by year two?
716
00:36:00,420 --> 00:36:04,380
I, there's a lot of the things I didn't think we would, where we would be.
717
00:36:04,750 --> 00:36:07,600
So I think there's a lot of just like, how are we leveling
718
00:36:07,600 --> 00:36:11,630
up in our growth and our size of full, of like people?
719
00:36:11,679 --> 00:36:16,590
We've grown actually really carefully, and we've been really smart
720
00:36:16,690 --> 00:36:20,390
about the, what we take on as overhead, and what we, and I hate
721
00:36:20,550 --> 00:36:24,400
calling people overhead, but what we take on as overhead versus
722
00:36:24,570 --> 00:36:27,970
how we leverage people from a freelance perspective, et cetera.
723
00:36:27,970 --> 00:36:33,259
We've been really smart about that in a way that I know we
724
00:36:33,259 --> 00:36:36,249
will continue to protect that allows us some flexibility
725
00:36:36,250 --> 00:36:39,140
to make decisions on how we grow in the next level.
726
00:36:39,150 --> 00:36:41,970
So our next challenge in next chapter is
727
00:36:41,970 --> 00:36:44,650
really what happens when we go from 10 to 15?
728
00:36:45,889 --> 00:36:49,189
Can we still protect kind of who we set out to be?
729
00:36:49,190 --> 00:36:51,100
Are we still making creative for the people?
730
00:36:51,400 --> 00:36:53,030
And we will be.
731
00:36:53,389 --> 00:36:58,490
But how, when it's not just me and Tom day to day, we now
732
00:36:58,490 --> 00:37:04,420
have more me's and more Tom's um, and more of our people.
733
00:37:04,630 --> 00:37:06,640
That's, I think, what I, the challenge I'm
734
00:37:06,640 --> 00:37:10,090
really looking forward to seeing how we grow.
735
00:37:10,430 --> 00:37:16,340
We have a handful of awesome clients and looking for then what's that kind
736
00:37:16,340 --> 00:37:20,799
of who our next client partners will be is also really fun to dream about.
737
00:37:21,599 --> 00:37:24,280
Well, one thing we always like to ask at the end of these
738
00:37:24,280 --> 00:37:28,780
episodes is what brand do you most admire right now?
739
00:37:28,990 --> 00:37:33,550
I really have been impressed in, over the several years, and this is a
740
00:37:33,550 --> 00:37:36,350
little bit of a theme of kind of with me and where I'm at in my life.
741
00:37:36,360 --> 00:37:39,170
Frida is an incredible brand.
742
00:37:39,469 --> 00:37:40,459
Frida Mom.
743
00:37:40,480 --> 00:37:41,480
Frida Babies.
744
00:37:41,490 --> 00:37:46,600
They create products for mothers going through pregnancy and
745
00:37:46,660 --> 00:37:52,470
postpartum and then incredible products for, like, for newborns, etc.
746
00:37:52,740 --> 00:37:59,210
And it's a company built by moms for moms, and it's some of the,
747
00:37:59,590 --> 00:38:03,500
this isn't the sexiest or the most timely response, but what I
748
00:38:03,610 --> 00:38:08,010
have been so excited to watch how they have a lot against them.
749
00:38:08,510 --> 00:38:12,629
There's a lot of stigma or censorship around what you can and can't show.
750
00:38:12,860 --> 00:38:17,190
Pregnancy and postpartum, pregnancy loss, all of those
751
00:38:17,200 --> 00:38:22,609
things are very taboo, or you can't show certain things, but
752
00:38:22,609 --> 00:38:26,630
there are things that a lot of birthing people go through.
753
00:38:26,910 --> 00:38:29,980
Frida, they have developed the best products there are.
754
00:38:29,980 --> 00:38:31,260
I mean, that is truly a gift.
755
00:38:31,260 --> 00:38:33,049
Every baby shower I go to, I'm like, okay,
756
00:38:33,050 --> 00:38:34,010
I might get you something for your baby.
757
00:38:34,010 --> 00:38:36,309
I'm going to get you the postpartum recovery kit.
758
00:38:36,320 --> 00:38:37,270
That's what I will do.
759
00:38:37,469 --> 00:38:42,140
Because it is so special in that time in a woman's life
760
00:38:42,170 --> 00:38:45,550
is very, it's just, you are kicked off your rocker,
761
00:38:46,150 --> 00:38:49,310
and they have met their audience where they need to be.
762
00:38:49,360 --> 00:38:51,900
Their tone is incredible.
763
00:38:51,940 --> 00:38:53,410
It is very honest.
764
00:38:53,480 --> 00:38:55,069
I don't even want to use the word "edgy," but like an
765
00:38:55,080 --> 00:38:57,359
outsider looking in would say like it's "edgy," but it's
766
00:38:57,360 --> 00:38:59,890
actually like, no, this is what happens to people's bodies.
767
00:39:00,340 --> 00:39:01,609
It's, it's an awesome brand.
768
00:39:01,720 --> 00:39:04,450
Like I have such a crush on them and everything that
769
00:39:04,460 --> 00:39:08,150
they do is, they are putting conversation about what
770
00:39:08,160 --> 00:39:12,029
happens around childbirth and the, during that time.
771
00:39:12,520 --> 00:39:14,860
They really put a lot of that on the map in a
772
00:39:14,860 --> 00:39:17,379
time that I think a lot of people needed it.
773
00:39:17,379 --> 00:39:19,850
And it was far too, these are things and products that
774
00:39:19,850 --> 00:39:22,660
should have been available to people for many, many years.
775
00:39:22,750 --> 00:39:25,210
And Frida said, no, we're doing that now.
776
00:39:25,730 --> 00:39:26,270
It's cool.
777
00:39:26,599 --> 00:39:27,149
That's neat.
778
00:39:27,170 --> 00:39:29,930
Being the father of two and having seen my wife go through two
779
00:39:29,930 --> 00:39:33,239
pregnancies and all that, I feel like I've seen some Frida stuff.
780
00:39:33,240 --> 00:39:35,620
I need to go and verify if it's the same brand I'm thinking about.
781
00:39:35,620 --> 00:39:35,840
Probably.
782
00:39:36,059 --> 00:39:36,399
Yeah.
783
00:39:36,430 --> 00:39:36,950
Probably.
784
00:39:36,969 --> 00:39:37,600
You probably have.
785
00:39:37,600 --> 00:39:40,620
And you probably have some things, you know, this is not cool.
786
00:39:40,700 --> 00:39:43,400
Yeah, so you guys can cut this out, but the nose sucker.
787
00:39:43,820 --> 00:39:46,069
So the thing that you hold up to kids nose and then you like
788
00:39:46,069 --> 00:39:46,269
Not cool?
789
00:39:46,370 --> 00:39:48,100
I have to use this all the time, I know.
790
00:39:48,270 --> 00:39:49,160
It's disgusting.
791
00:39:49,160 --> 00:39:51,320
I actually don't use it, but it's like, it's, the
792
00:39:51,500 --> 00:39:55,570
products are brilliant, and the branding is smart.
793
00:39:55,990 --> 00:39:59,620
And so you're not seeing a lot of work from them in kind of
794
00:39:59,620 --> 00:40:02,569
mainstream media, especially around the postpartum stuff.
795
00:40:02,770 --> 00:40:05,499
Look, it's like, it's kind of gross that what happens
796
00:40:05,500 --> 00:40:07,899
to your body, but it's not gross in a negative way.
797
00:40:07,900 --> 00:40:09,940
It's just like not something you usually
798
00:40:09,940 --> 00:40:13,280
see on TV and during daytime TV or whatever.
799
00:40:13,440 --> 00:40:15,740
You might have seen some things around, maybe
800
00:40:15,780 --> 00:40:17,470
not because you're not a birthing person.
801
00:40:17,720 --> 00:40:18,420
I'm not.
802
00:40:18,940 --> 00:40:22,129
I'm not, but I have definitely spent plenty of time around them.
803
00:40:22,219 --> 00:40:22,809
Yeah.
804
00:40:23,179 --> 00:40:23,539
Yeah.
805
00:40:23,580 --> 00:40:24,009
All right.
806
00:40:24,009 --> 00:40:26,790
Well, Megan, where can people learn more about you?
807
00:40:26,799 --> 00:40:28,810
Where can people connect with you and where
808
00:40:28,810 --> 00:40:30,850
can they learn more and connect with THE MAYOR?
809
00:40:30,920 --> 00:40:32,240
Oh, themayor.com.
810
00:40:32,250 --> 00:40:32,900
We're very proud.
811
00:40:32,900 --> 00:40:33,440
We own that.
812
00:40:33,490 --> 00:40:34,279
Congratulations.
813
00:40:34,300 --> 00:40:34,850
Thank you.
814
00:40:35,240 --> 00:40:35,930
themayor.com.
815
00:40:35,930 --> 00:40:41,500
And there's always good stuff coming from us on LinkedIn or our Instagram.
816
00:40:42,830 --> 00:40:44,250
I think our Instagram is themayornashville, something like that.
817
00:40:44,440 --> 00:40:45,689
You get close enough, you'll get that.
818
00:40:45,710 --> 00:40:47,450
Or you get THE MAYOR of Nashville.
819
00:40:47,510 --> 00:40:47,900
Yeah.
820
00:40:48,670 --> 00:40:49,650
Which is also fun.
821
00:40:49,650 --> 00:40:51,250
Like we really want him to follow us.
822
00:40:51,320 --> 00:40:52,230
Yeah, you should.
823
00:40:52,300 --> 00:40:52,620
Yeah.
824
00:40:52,620 --> 00:40:52,980
You should.
825
00:40:53,100 --> 00:40:53,420
Yeah.
826
00:40:53,470 --> 00:40:54,160
So that's it.
827
00:40:54,240 --> 00:40:54,720
Awesome.
828
00:40:54,760 --> 00:40:55,943
Well, Megan, thank you so much.
829
00:40:55,943 --> 00:40:56,940
It's been a great conversation.
830
00:40:57,370 --> 00:40:58,259
I've enjoyed it.
831
00:40:58,300 --> 00:40:58,590
Yeah.
832
00:40:58,610 --> 00:40:58,919
All right.
833
00:41:00,360 --> 00:41:05,580
And that's it from the Pantheon of podcasts that we have available.
834
00:41:05,900 --> 00:41:09,299
If you enjoyed this episode of us on the road, be sure
835
00:41:09,300 --> 00:41:11,420
to share this episode with your friends so that we
836
00:41:11,420 --> 00:41:14,209
can continue to go on the road and build this brand.
