Building Brands, Buzz, and Besties with Taylar Fetzner

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Truly, you get to see the growth, and

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it is a friendship that we have with

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our listeners and our besties because

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they made Creeps and Crimes by listening

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and by sharing and by talking about

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us and by forcing their co workers

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to listen to us while they do things.

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Welcome to We Built This Brand.

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Today, I join you from a

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creepier site than normal.

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I figured this was appropriate for

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recording the interview we're about to do.

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Behind me sits an old,

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dilapidated building.

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Welcome But I thought it was appropriate

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to stop by kind of a creepier,

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crimier looking place because, well

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That's the podcast we're doing today.

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The Creeps and Crimes

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Podcast with Taylar Fetzner.

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We're going to be talking about everything

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from how she got her start in podcasting

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to where her podcast is today and

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everything she's done along the way to

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grow it, the marketing, the branding,

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the strategy she's used, how she's

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managed to monetize the podcast, the way

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she's connected and built a community.

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I mean, this, this is such

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a wealth of information.

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And for those of you who are

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interested in creating podcasts or

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using your podcast as its own brand,

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this episode is going to be for you.

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Taylar was a great guest.

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I loved having her on.

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We talked for quite a while.

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In fact, the interview ended up running,

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I think, a total of about two hours.

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Now we've cut the episode down,

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so you're not going to get to see

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every little bit of the episode.

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But if you'll go to YouTube, we're

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going to have some additional

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bonus clips on there as we go.

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So you can learn a little bit more

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about Taylar and her background

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and what makes her show so unique.

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But for now, um, this is too

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bright and shiny for a podcast

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about the paranormal and murder.

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We need it darker, stormier.

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Um, Zwick, my editor, if you could

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please like, make it kind of dark,

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put some lighting effects in, make

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it stormy right now, that'd be great.

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And now, it's time for my

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interview with Taylar Fetzner

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of Creeps and Crimes Podcast.

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Welcome to We Built This Brand.

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Today, I'm joined by Taylar Fetzner.

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Hi, I'm so excited to

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be here.

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Taylar, we're happy to have you.

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Of course.

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And today we're here to talk about the,

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well, the Creeps and Crimes podcast.

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We're in the studio where it happens,

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where you do these recordings and have the

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interviews, and I think it's pretty cool.

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You know, Knoxville has A

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burgeoning podcast scene.

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And it's really cool to be able

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to talk to someone who has managed

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to grow quite a successful show.

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And I'm just here today to talk to you

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about that and how you got your start.

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So yeah, let's dive into it.

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Yeah, of course.

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So this is a Creeps and Crimes studio.

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We do at home studios because

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it just makes more sense for us.

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And because of what the

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foundation of the podcast is.

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was.

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But we started the podcast, and when I

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say we, it's me and my best friend, my

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former college roommate, Morgan Mounts.

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She is the creeps to my crimes.

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She is our creepy girl.

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I'm the crimey girl.

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But we lived together in college,

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and we had, we both went to

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the University of Tennessee.

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We were both in the same

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sorority, and that's how we met.

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And at first, we kind of weren't friends.

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We were more each other's competition

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because we did all the dance things

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together, all the cheer things together.

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And, um, We decided our second year

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that we were going to coach together.

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And the way that came about was over

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a great handmade funnel for tequila

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and a cabin party in Gatlinburg.

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And I pulled her up onto the island with

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me and I was like, We're going to be best

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friends and we're going to coach together

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and this is what we're going to do.

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And she was like, okay, and we did it.

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And that's exactly what happened.

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So our junior year of college, we moved

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in together and that led to us staying up

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every night until three in the morning.

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Well, after our other roommates went

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to bed and watching Shane Dawson

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documentary, like YouTube videos,

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watching scary documentaries, all this.

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Terrifying haunting of

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Hill House that came out.

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I mean, everything that you can imagine

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from conspiracy, paranormal, true

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crime, we would stay up all night and

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discuss cases after cases and just

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dive into it until we looked at the

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clock and we're like, Oh my God, we

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have classes in like three hours.

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We need to go to bed.

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So we would just down bottles of wine

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while we did this and we decided like, you

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know, when we moved out and we graduated

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and I got married and she was moving back

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to Pennsylvania where she's from, she

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moved back for two weeks and then she

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called me and was like, I'm moving back.

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Um, me and my fiancee, we're coming down.

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We're gonna put our

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roots down in Knoxville.

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We miss it.

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And so she moved back and she was

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back for like a week when I called her

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and I was like, all right, remember

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back in 2019 when I ordered that.

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Podcasting mic because I was obsessed

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with and that's why we drink podcast.

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And she was like, yeah, I do.

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And I was like, well,

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I ordered another one.

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I'm starting a podcast and I

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want you to do it with me because

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I want it to be our 3am talks.

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And she was like, hell yeah, I'm in.

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That's literally what

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her text message said.

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So we, that was, I think, September 19th.

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We just started brainstorming.

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We went through a million.

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I have the original notebook of us

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shopping all the different names and

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brands and colors and then we take it to

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Canva and create these designs and say

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like, okay, what do we feel about this?

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And we didn't know exactly where our topic

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was going to land or how we were going

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to make it different from other podcasts.

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But the one thing about it was that.

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We knew that it was going to be

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paranormal conspiracy and true crime.

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She was going to take over the conspiracy

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paranormal because that's totally

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her thing and true crime was mine.

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I can research it.

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I can dig deep into it.

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I can investigate.

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I'm not scared of phone calls

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and I can make those calls.

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And so we decided like, all right,

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that's how we're going to do it.

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But what is going to be a topic?

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Are we going to do all of the above?

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Which is what we ended up doing.

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Or are we going to center it on

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something like college campuses?

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Are we going to center it on historic

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cities and, you know, where there's

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history, there's hauntings and all that

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type of, uh, all these different types of

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ways that we were going to go about it.

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And then we decided, like, the thing

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that makes, you know, Our relationship,

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what it is, is the chaoticness of it.

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So we were like, let's

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just make it an umbrella.

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Let's name it Creeps and Crimes, because

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I was shocked that I couldn't find anyone

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who was an active podcast using that.

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And we put the name on.

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We originally started off with it

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being like red and dark because we

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thought we're going to be scary.

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And no, we were not scary.

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We just talk about it like you

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would with your friends at 3 a.

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m.

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in your living room of

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your college apartment.

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And we We made that our brand.

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Like this is how you would talk to

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your friend if you found out some

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piping hot goss and called her

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and like ranted about it forever.

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And that's kind of

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where we landed with it.

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So like I said, that was

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September 19th and we launched

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the podcast on October 1st, 2020.

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So just weeks later.

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We recorded, we Googled,

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how do you record a podcast?

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We Googled, how do you fix microphones?

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How do you do, uh, two microphones into

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one computer and make them both record?

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That was a whole thing learning

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about aggregated devices

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or whatever they're called.

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And we watched like a million

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YouTube videos doing it.

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At the time I was working full

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time in my career of sports.

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She was babysitting full time and

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then working like two other jobs.

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So we would get these recordings done on.

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At the latest, Wednesday nights at nine

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o'clock at night, record until three in

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the morning and just immediately drop it.

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Do a little bit of editing,

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barely, and put it out.

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And for the first year and a

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half, we knew no one was going to

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listen to it other than our moms

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and our friends that we forced to.

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And, uh, I don't really know when it,

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how, why we started doing this, but the

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thing was, when we, from episode one, we

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kept saying, like, go into this recording

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like we have a million subscribers

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and act like it and talk like we do.

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So we would get on there and manifest it

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essentially by being like, hey, we wanted

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to welcome our one millionth listener.

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So and so, like Joe Schmo, and we

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would do all of this craziness and

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we would sell merch when no one was

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listening to us , and we would give it

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away to people to wear that were like

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our friends that were going on trips.

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Mm.

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We were like, Hey, if you're

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going to the airport, wear this.

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And so we'd give them their, our, our

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sweatshirts that we made to wear and.

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We just started anytime we go to

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out to eat, we go to bars, we go to

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restaurants, we would talk to our

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waiter and our bartenders and be like,

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Hey, we subscribed to our podcast

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and make them subscribe right there.

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And we'd like, we'll give

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you a hundred dollar tip.

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If you will literally just get on

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00:08:33,365 --> 00:08:34,504
your phone right now and subscribe and

272
00:08:34,505 --> 00:08:37,135
listen for 10 seconds and people did.

273
00:08:37,474 --> 00:08:39,890
And after a little bit, of this

274
00:08:39,909 --> 00:08:41,429
Delulu, that's truly what it

275
00:08:41,429 --> 00:08:42,850
was, was straight up delusion.

276
00:08:43,240 --> 00:08:47,949
In October of 2021, I, up until

277
00:08:47,949 --> 00:08:50,409
this point, I was out of my former

278
00:08:50,409 --> 00:08:52,790
career in sports, and my husband

279
00:08:52,790 --> 00:08:54,550
told me like, hey, take a year.

280
00:08:55,080 --> 00:08:56,620
Do what you need to invest into

281
00:08:56,620 --> 00:08:59,390
your podcast and figure out who

282
00:08:59,390 --> 00:09:01,100
you are, what you want to do, how

283
00:09:01,110 --> 00:09:02,760
you want to, you know, move on

284
00:09:02,760 --> 00:09:04,929
with work and how you want to work.

285
00:09:05,270 --> 00:09:07,340
Because I had worked every

286
00:09:07,340 --> 00:09:08,750
day since I was 15 years old.

287
00:09:08,760 --> 00:09:09,690
I love working.

288
00:09:09,699 --> 00:09:11,420
It's one of my favorite things to do.

289
00:09:11,659 --> 00:09:13,739
I come from a dad who's an entrepreneur

290
00:09:13,739 --> 00:09:15,990
and a salesman and works in marketing.

291
00:09:15,990 --> 00:09:18,760
And so I have that drive in me.

292
00:09:18,770 --> 00:09:20,400
And I want to build things

293
00:09:20,410 --> 00:09:22,370
from my mind like my dad has.

294
00:09:22,730 --> 00:09:25,910
So I just, Went full out with it.

295
00:09:25,930 --> 00:09:27,860
At first, I tried on TikTok

296
00:09:27,890 --> 00:09:30,399
to do vlogging, vlogging.

297
00:09:30,400 --> 00:09:31,170
This is a day in the life

298
00:09:31,170 --> 00:09:32,320
of a True Crime Podcaster.

299
00:09:32,650 --> 00:09:34,459
And I started them all, all off like that.

300
00:09:34,459 --> 00:09:35,600
I did it every day.

301
00:09:35,600 --> 00:09:36,990
I went live in the morning once

302
00:09:36,990 --> 00:09:38,199
I got a thousand followers.

303
00:09:38,499 --> 00:09:42,750
And then one day, It was January,

304
00:09:42,780 --> 00:09:46,610
I think, 18th, 2022, after two

305
00:09:46,610 --> 00:09:47,710
months of doing these Day in the

306
00:09:47,710 --> 00:09:49,290
Lives and them not going anywhere.

307
00:09:50,070 --> 00:09:52,480
I was in the Fresh Market parking lot

308
00:09:52,569 --> 00:09:55,989
here in Bearden, and I had just gone to

309
00:09:55,989 --> 00:09:58,284
Petro's because I was having a hard time.

310
00:09:58,525 --> 00:09:59,395
That type of day.

311
00:09:59,395 --> 00:10:01,305
I was so down bad.

312
00:10:01,314 --> 00:10:02,355
I was so depressed.

313
00:10:02,355 --> 00:10:04,685
I just felt like that was my one year

314
00:10:04,685 --> 00:10:06,334
mark, and I still hadn't made anything

315
00:10:06,334 --> 00:10:09,274
yet, and I was so down on myself.

316
00:10:09,285 --> 00:10:10,444
But I was going to make a

317
00:10:10,444 --> 00:10:12,214
dinner, and I was like, just go

318
00:10:12,234 --> 00:10:13,364
cook, and I'll make you happy.

319
00:10:13,364 --> 00:10:14,594
So I was going there to pick up like

320
00:10:14,594 --> 00:10:15,954
a little meal, and do something,

321
00:10:15,954 --> 00:10:17,474
and make something that's good,

322
00:10:17,954 --> 00:10:21,155
and um, I had the orange tea.

323
00:10:21,805 --> 00:10:25,145
And I was sipping on it and I was

324
00:10:25,145 --> 00:10:26,624
listening to a podcast and they were

325
00:10:26,624 --> 00:10:28,515
talking about the Gabby Petito case.

326
00:10:29,055 --> 00:10:30,834
And I am someone who doesn't

327
00:10:30,835 --> 00:10:32,405
report on active cases.

328
00:10:32,465 --> 00:10:34,505
Um, it's an ethical thing for me.

329
00:10:34,514 --> 00:10:36,174
We don't know what's coming out.

330
00:10:36,174 --> 00:10:37,765
We don't know what the full story is.

331
00:10:37,995 --> 00:10:40,074
Who am I to, if I need to be

332
00:10:40,074 --> 00:10:41,995
an advocate, I absolutely will.

333
00:10:42,225 --> 00:10:42,995
No matter what.

334
00:10:43,205 --> 00:10:45,045
However, I'm not going to give an

335
00:10:45,045 --> 00:10:46,495
entire episode on something that

336
00:10:46,495 --> 00:10:47,895
we don't know the full truth about

337
00:10:47,895 --> 00:10:49,205
until the court documents come out.

338
00:10:49,385 --> 00:10:49,665
Right.

339
00:10:49,694 --> 00:10:50,975
So people were talking about the

340
00:10:50,975 --> 00:10:52,854
Gabby Petito case as it was unfolding,

341
00:10:52,865 --> 00:10:54,155
and it was really bothering me,

342
00:10:54,155 --> 00:10:55,335
the narratives that were going

343
00:10:55,335 --> 00:10:57,745
out, because we know how good the

344
00:10:57,745 --> 00:10:59,715
media can be for true crime cases.

345
00:11:00,045 --> 00:11:02,444
However, it can also be detrimental.

346
00:11:03,575 --> 00:11:05,575
Because then you have biased juries,

347
00:11:05,595 --> 00:11:07,715
you have people, you can't find

348
00:11:07,715 --> 00:11:09,814
people who don't have an opinion about

349
00:11:09,814 --> 00:11:12,335
the case, and also you have these

350
00:11:12,895 --> 00:11:15,865
preconceived ideas about people whenever

351
00:11:16,519 --> 00:11:17,949
We have, we don't know the truth.

352
00:11:18,159 --> 00:11:18,399
Right.

353
00:11:18,810 --> 00:11:21,989
So there was a really big content creator

354
00:11:21,989 --> 00:11:23,819
that had made this video with a lot

355
00:11:23,819 --> 00:11:25,389
of speculation in it that people were

356
00:11:25,389 --> 00:11:27,499
taking as fact and it really upset me.

357
00:11:27,789 --> 00:11:31,349
But as I was listening, I was more angry

358
00:11:31,359 --> 00:11:33,769
about how some people in the case were

359
00:11:33,769 --> 00:11:36,239
handling other people in the case, people

360
00:11:36,239 --> 00:11:37,389
that should have been leaning on each

361
00:11:37,389 --> 00:11:40,379
other and how negative that looked To

362
00:11:40,379 --> 00:11:42,379
the public and how they need a PR team.

363
00:11:42,790 --> 00:11:45,280
So in the Fresh Market parking lot, took a

364
00:11:45,280 --> 00:11:48,480
big swig of my orange tea, set it down and

365
00:11:48,610 --> 00:11:51,109
set up my phone, just started recording.

366
00:11:51,359 --> 00:11:52,589
And I just talked about it

367
00:11:52,800 --> 00:11:53,749
and then I posted it and I

368
00:11:53,770 --> 00:11:55,089
didn't think anything about it.

369
00:11:55,129 --> 00:11:56,349
I put my phone in my back pocket.

370
00:11:56,369 --> 00:11:57,099
I walked in the Fresh

371
00:11:57,119 --> 00:11:58,060
Market, got my stuff.

372
00:11:58,324 --> 00:12:01,035
Went home, cooked it, got ready for bed,

373
00:12:01,084 --> 00:12:03,795
was chilling by my, like, fireplace,

374
00:12:03,805 --> 00:12:05,324
and my friend calls me and she's

375
00:12:05,324 --> 00:12:06,594
like, dude, have you been on TikTok?

376
00:12:07,055 --> 00:12:08,345
And I was like, no, what's going on?

377
00:12:08,815 --> 00:12:10,785
And she's like, your TikTok is viral.

378
00:12:10,785 --> 00:12:12,804
I was like, what?

379
00:12:12,905 --> 00:12:13,855
Like, how viral?

380
00:12:13,855 --> 00:12:15,435
Like, is it like fake viral

381
00:12:15,435 --> 00:12:16,605
or is it like big viral?

382
00:12:16,874 --> 00:12:18,515
And she was like, no, it's like big viral.

383
00:12:18,515 --> 00:12:19,505
You need to get on there.

384
00:12:19,855 --> 00:12:22,280
And I get on there and I just started I

385
00:12:22,280 --> 00:12:24,800
was panicked, but I googled, what do you

386
00:12:24,800 --> 00:12:26,599
do when you have a TikTok that goes viral?

387
00:12:26,859 --> 00:12:28,550
And I sat there for like 20 minutes

388
00:12:28,550 --> 00:12:29,920
and I watched every YouTube video.

389
00:12:29,920 --> 00:12:31,579
I read every article that I could about

390
00:12:31,579 --> 00:12:33,479
it, the algorithm and how it works.

391
00:12:33,819 --> 00:12:35,829
And I realized that what I

392
00:12:35,829 --> 00:12:37,059
needed to do right then was

393
00:12:37,059 --> 00:12:38,319
respond to every single comment.

394
00:12:38,339 --> 00:12:39,790
There was hundreds at this point.

395
00:12:40,109 --> 00:12:42,000
So I spent like two hours going through

396
00:12:42,160 --> 00:12:44,370
and commenting back to everyone and giving

397
00:12:44,380 --> 00:12:46,469
like opinions and having conversations,

398
00:12:46,770 --> 00:12:49,355
which took Threw my engagement up and then

399
00:12:49,355 --> 00:12:51,005
it was getting spread further and further

400
00:12:51,005 --> 00:12:52,564
and further and people started sending it.

401
00:12:52,564 --> 00:12:54,115
So then my engagement went up again

402
00:12:54,755 --> 00:12:57,095
and then the next morning I woke up

403
00:12:57,395 --> 00:13:00,074
and I went into my notes from cases

404
00:13:00,095 --> 00:13:01,475
because at the point, at this point,

405
00:13:01,555 --> 00:13:03,504
like I said, it was January 2022.

406
00:13:04,089 --> 00:13:05,550
We started the podcast in October of

407
00:13:05,589 --> 00:13:07,729
2020 and we don't miss a Thursday.

408
00:13:07,729 --> 00:13:08,560
We have never missed a

409
00:13:08,560 --> 00:13:10,170
Thursday since we started.

410
00:13:10,379 --> 00:13:11,509
It's kind of like, you know, when you

411
00:13:11,520 --> 00:13:13,819
have attendance records and it's like

412
00:13:13,819 --> 00:13:15,949
your entire like value as a child,

413
00:13:15,949 --> 00:13:16,929
you've got the gold star.

414
00:13:16,949 --> 00:13:18,239
I have the gold star and I

415
00:13:18,259 --> 00:13:19,680
cannot let the gold star go.

416
00:13:19,949 --> 00:13:22,519
So I, I refuse to miss a Thursday.

417
00:13:22,520 --> 00:13:24,689
And I have, that meant that I had.

418
00:13:25,200 --> 00:13:27,760
An arsenal behind me of all this,

419
00:13:27,960 --> 00:13:30,140
all this research and all these notes

420
00:13:30,140 --> 00:13:32,110
and scripts from the cases I had

421
00:13:32,110 --> 00:13:33,880
done on the podcast, which would be

422
00:13:33,880 --> 00:13:35,580
a way for me to promote the podcast.

423
00:13:35,969 --> 00:13:37,660
So then I started making two videos

424
00:13:37,660 --> 00:13:40,269
a day, that of me telling the cases

425
00:13:40,269 --> 00:13:41,439
I've already covered and saying,

426
00:13:41,479 --> 00:13:42,439
you know, I talked about this on

427
00:13:42,449 --> 00:13:44,719
episode of Creeps and Crimes podcast.

428
00:13:45,209 --> 00:13:45,629
And.

429
00:13:45,950 --> 00:13:48,300
Out of nowhere, that night, the

430
00:13:48,300 --> 00:13:49,750
next morning, we woke up and

431
00:13:49,760 --> 00:13:50,980
our podcast was thrown on the

432
00:13:51,130 --> 00:13:53,070
charts on Apple and on Spotify.

433
00:13:53,350 --> 00:13:54,200
And that had never happened.

434
00:13:54,210 --> 00:13:55,550
Like I said, we had a hundred

435
00:13:55,650 --> 00:13:57,130
downloads for every episode.

436
00:13:57,489 --> 00:13:59,880
And it just went from a hundred, and

437
00:13:59,880 --> 00:14:01,840
I was totally good with that, to it

438
00:14:01,849 --> 00:14:05,100
being thousands and thousands overnight.

439
00:14:05,150 --> 00:14:07,395
And We, I just kept doing it.

440
00:14:07,595 --> 00:14:08,875
I kept posting.

441
00:14:09,105 --> 00:14:10,365
I kept going live.

442
00:14:10,665 --> 00:14:13,325
We kept the small town podcast feel

443
00:14:13,345 --> 00:14:15,084
of it because that's what it is.

444
00:14:15,085 --> 00:14:16,205
It's your best friends.

445
00:14:16,205 --> 00:14:17,895
We call them our besties and our listeners

446
00:14:18,295 --> 00:14:21,105
and we DM everyone back that we can.

447
00:14:21,614 --> 00:14:23,175
Now it's a lot harder because

448
00:14:23,755 --> 00:14:24,344
Got a lot more people.

449
00:14:24,354 --> 00:14:26,505
Got a lot more people, but we try

450
00:14:26,505 --> 00:14:27,905
to keep that relationship with them.

451
00:14:27,915 --> 00:14:29,074
Like, you are on the phone with your

452
00:14:29,074 --> 00:14:32,104
best friend, and it's our weekly calls

453
00:14:32,104 --> 00:14:34,064
on Thursdays of us catching everybody

454
00:14:34,064 --> 00:14:36,094
up because we spend the first, you

455
00:14:36,094 --> 00:14:37,915
know, should be 10, but sometimes

456
00:14:37,915 --> 00:14:40,354
it turns into 20, uh, of an intro

457
00:14:40,354 --> 00:14:41,954
just chit chatting about our lives.

458
00:14:42,104 --> 00:14:45,194
And we catch everybody up on our lives

459
00:14:45,214 --> 00:14:46,685
and then we're still kind of laughing

460
00:14:46,685 --> 00:14:48,214
after we say, let's get creepy.

461
00:14:48,214 --> 00:14:51,285
That's our little intro and then we

462
00:14:51,295 --> 00:14:53,514
get into Morgan's case because those

463
00:14:53,514 --> 00:14:55,175
are typically a little bit more fun.

464
00:14:55,185 --> 00:14:56,094
It's a haunting.

465
00:14:56,104 --> 00:14:58,734
It's a conspiracy and we like to let

466
00:14:58,734 --> 00:15:02,364
our minds go way off into, you know, non

467
00:15:02,364 --> 00:15:04,244
existent thoughts and everything when

468
00:15:04,244 --> 00:15:06,494
we cover cases like that because I mean

469
00:15:07,280 --> 00:15:08,819
Two things can be true in everything.

470
00:15:08,930 --> 00:15:10,520
There, there's truth where

471
00:15:10,520 --> 00:15:11,490
there's smoke, there's fire.

472
00:15:11,550 --> 00:15:11,880
Right.

473
00:15:11,890 --> 00:15:13,220
So we like to, you know, let

474
00:15:13,220 --> 00:15:14,530
ourselves go there, but by the end

475
00:15:14,530 --> 00:15:15,859
of it, we've completely debunked

476
00:15:15,860 --> 00:15:18,109
everything without, you know, being

477
00:15:18,110 --> 00:15:20,010
disrespectful, especially to spirits.

478
00:15:20,010 --> 00:15:21,890
That's something we're very strict about,

479
00:15:22,199 --> 00:15:24,760
um, because we are very spiritual people

480
00:15:25,079 --> 00:15:28,170
and We record in my home, so I'm not

481
00:15:28,170 --> 00:15:30,719
going to talk badly about any spirit

482
00:15:30,729 --> 00:15:32,599
that we bring on to the podcast because

483
00:15:32,620 --> 00:15:34,229
I don't want them to throw my laundry

484
00:15:34,229 --> 00:15:34,599
around.

485
00:15:34,680 --> 00:15:35,810
You mentioned when you started the

486
00:15:35,810 --> 00:15:38,229
podcast that the colors you picked were

487
00:15:38,229 --> 00:15:40,299
like red and black and kind of murdery.

488
00:15:40,300 --> 00:15:40,750
Yeah.

489
00:15:40,810 --> 00:15:41,649
Um, but.

490
00:15:41,844 --> 00:15:43,295
I see pink.

491
00:15:43,374 --> 00:15:44,805
I see neon signs.

492
00:15:45,314 --> 00:15:47,415
It's cute, and I love the aesthetic,

493
00:15:47,415 --> 00:15:49,634
but like, where, where along the

494
00:15:49,634 --> 00:15:51,035
way did you make that decision

495
00:15:51,035 --> 00:15:54,275
to, to change and be more girly?

496
00:15:54,304 --> 00:15:54,734
Yeah.

497
00:15:54,785 --> 00:15:57,494
Um, cutesy as opposed to just dark

498
00:15:57,494 --> 00:15:59,564
and dreary like a lot of podcasts

499
00:15:59,564 --> 00:16:00,204
on True Crime are.

500
00:16:00,224 --> 00:16:02,525
So, when we actually made the first

501
00:16:02,525 --> 00:16:04,405
logo, and listeners, you probably

502
00:16:04,405 --> 00:16:05,134
aren't going to be able to see

503
00:16:05,134 --> 00:16:07,094
this, but Chris can behind him.

504
00:16:07,384 --> 00:16:09,805
The tan one that we started off with, and

505
00:16:09,805 --> 00:16:11,285
these, if you are interested in seeing

506
00:16:11,285 --> 00:16:12,894
them, they're all on our website in order

507
00:16:12,894 --> 00:16:15,785
of what we made them, um, which is www.

508
00:16:15,834 --> 00:16:17,084
creepsandcrimespodcast.

509
00:16:17,084 --> 00:16:17,484
com.

510
00:16:17,734 --> 00:16:19,094
And I believe it's on the second page.

511
00:16:19,094 --> 00:16:20,155
If you scroll down, you can go

512
00:16:20,155 --> 00:16:21,694
through the evolution of our logo.

513
00:16:22,045 --> 00:16:23,594
But we started off with one that's

514
00:16:23,594 --> 00:16:26,375
got like knives and a Uh, a planchette

515
00:16:26,385 --> 00:16:29,094
for a Ouija board and black cats and

516
00:16:29,094 --> 00:16:31,444
wine and spilled blood and all that.

517
00:16:31,444 --> 00:16:32,834
And then we were like, you

518
00:16:32,834 --> 00:16:34,254
know, it's kind of unethical.

519
00:16:34,255 --> 00:16:35,435
Like we don't need to really

520
00:16:35,435 --> 00:16:36,925
have that in our logo.

521
00:16:36,964 --> 00:16:38,865
So we took it off before.

522
00:16:38,905 --> 00:16:40,004
That was what the first

523
00:16:40,005 --> 00:16:40,834
episode went out with.

524
00:16:40,865 --> 00:16:42,295
And then the next day after we

525
00:16:42,314 --> 00:16:44,150
released it, I was like, Uh,

526
00:16:44,160 --> 00:16:45,089
I don't like the look of that.

527
00:16:45,420 --> 00:16:46,810
So then I changed it to the

528
00:16:46,810 --> 00:16:48,520
one behind me with the red and

529
00:16:48,520 --> 00:16:49,900
the trees and all the things.

530
00:16:50,290 --> 00:16:52,539
And we kept that one for a little

531
00:16:52,550 --> 00:16:54,290
longer than we did the first one.

532
00:16:54,290 --> 00:16:56,199
But about, I'd say about 15

533
00:16:56,199 --> 00:16:58,320
episodes in, we realized like,

534
00:16:58,839 --> 00:17:00,439
we're not going to be scary.

535
00:17:00,900 --> 00:17:02,040
This isn't gonna work.

536
00:17:02,060 --> 00:17:03,650
We can't be scary because

537
00:17:03,650 --> 00:17:05,440
we're not scary people.

538
00:17:05,879 --> 00:17:08,349
Um, we're more like, let's laugh

539
00:17:08,349 --> 00:17:10,180
about that, but also cry about it a

540
00:17:10,180 --> 00:17:12,319
little bit because it's so creepy,

541
00:17:12,389 --> 00:17:13,899
talking about like paranormal stuff.

542
00:17:14,210 --> 00:17:18,310
But then also the more that, because being

543
00:17:18,310 --> 00:17:23,720
a true crime creator of any type is very,

544
00:17:23,730 --> 00:17:27,325
very, very, eye opening from where you

545
00:17:27,325 --> 00:17:29,385
start off because there is this culture,

546
00:17:29,385 --> 00:17:31,365
and especially during 2020, there was this

547
00:17:31,365 --> 00:17:33,754
culture of like, oh, true crime, and you

548
00:17:33,754 --> 00:17:36,085
know, wine, and watching it on TV, and

549
00:17:36,085 --> 00:17:37,345
oh my god, let's have a true crime party.

550
00:17:37,345 --> 00:17:39,155
What's your favorite true crime case?

551
00:17:39,165 --> 00:17:41,115
Like, that sounds awful saying that out

552
00:17:41,115 --> 00:17:43,764
loud, and you don't really realize that

553
00:17:43,764 --> 00:17:45,724
until you're in it, and you're telling

554
00:17:45,724 --> 00:17:47,434
these cases, and you're working with

555
00:17:47,434 --> 00:17:50,979
families of victims, and Once I got

556
00:17:50,979 --> 00:17:52,209
there, because that's my passion, my

557
00:17:52,209 --> 00:17:56,239
passion is justice, and once we got into

558
00:17:56,239 --> 00:17:58,419
it and we started meeting people and

559
00:17:58,639 --> 00:18:00,159
working with people and I learned how

560
00:18:00,159 --> 00:18:03,869
to research and get access to autopsy

561
00:18:03,869 --> 00:18:07,030
reports and having to read about these

562
00:18:07,060 --> 00:18:10,495
people and how they're Life's ended.

563
00:18:11,044 --> 00:18:13,485
It really made it clear to me like

564
00:18:13,555 --> 00:18:16,745
this is something that when I do, I

565
00:18:16,745 --> 00:18:18,655
want to have the energy behind it.

566
00:18:18,655 --> 00:18:20,294
Like when I'm covering this case, I

567
00:18:20,295 --> 00:18:22,045
want to have the energy behind it.

568
00:18:22,045 --> 00:18:24,125
Like I'm being serious, you know,

569
00:18:24,135 --> 00:18:25,595
when we're working on these cases

570
00:18:25,595 --> 00:18:26,885
and I want to make sure that

571
00:18:26,904 --> 00:18:29,099
I have the energy behind me.

572
00:18:29,249 --> 00:18:30,979
When I'm telling this case to make sure

573
00:18:30,979 --> 00:18:32,689
that you know when you're listening that

574
00:18:32,969 --> 00:18:34,360
this is something I don't approve of.

575
00:18:34,370 --> 00:18:36,029
This is something that these investigators

576
00:18:36,039 --> 00:18:37,229
should have done differently and should

577
00:18:37,229 --> 00:18:38,679
have known better to do differently.

578
00:18:38,909 --> 00:18:40,379
And why were they not giving

579
00:18:40,379 --> 00:18:41,829
this case the time of day and

580
00:18:42,069 --> 00:18:43,759
being really hardcore about it?

581
00:18:43,769 --> 00:18:45,339
Like, I don't want to play around when

582
00:18:45,340 --> 00:18:47,559
I'm talking about someone's family member

583
00:18:47,559 --> 00:18:49,839
who lost their life to senseless violence.

584
00:18:50,264 --> 00:18:52,364
and wasn't taken seriously, or

585
00:18:52,564 --> 00:18:53,814
this was a missing person, but

586
00:18:53,814 --> 00:18:55,264
oh, we have to wait 48 hours.

587
00:18:55,264 --> 00:18:56,274
Well, if you would have searched

588
00:18:56,304 --> 00:18:58,504
after the parents who try to convince

589
00:18:58,504 --> 00:18:59,384
you that this is not like their

590
00:18:59,384 --> 00:19:01,264
child, you probably would have

591
00:19:01,264 --> 00:19:03,134
been able, if you put the manpower

592
00:19:03,134 --> 00:19:05,214
behind it, to help them in some way.

593
00:19:05,685 --> 00:19:07,974
And it truly became like more

594
00:19:08,004 --> 00:19:10,504
advocacy for us, and we realized like

595
00:19:10,514 --> 00:19:13,624
we don't want blood on our stuff.

596
00:19:14,120 --> 00:19:15,559
When we're marketing it, because

597
00:19:15,659 --> 00:19:16,979
that would be triggering for

598
00:19:16,979 --> 00:19:19,409
someone's family member who saw that.

599
00:19:19,409 --> 00:19:21,789
And so we decided like, let's take

600
00:19:21,789 --> 00:19:24,139
it to what we are because the logo,

601
00:19:24,159 --> 00:19:25,850
I mean, the name itself tells you

602
00:19:25,850 --> 00:19:27,279
exactly what you're coming for.

603
00:19:27,560 --> 00:19:29,680
You're coming for creeps and crimes.

604
00:19:30,239 --> 00:19:31,589
And whatever you interpret

605
00:19:31,739 --> 00:19:32,789
that as, don't worry, it's

606
00:19:32,789 --> 00:19:33,949
going to be on there, you know?

607
00:19:34,279 --> 00:19:36,499
And so we decided like, it

608
00:19:36,529 --> 00:19:38,459
says enough, just the name.

609
00:19:38,829 --> 00:19:40,239
We can make it.

610
00:19:40,509 --> 00:19:43,509
It reflect who we are and how we host.

611
00:19:43,800 --> 00:19:45,620
So we decided to make it pink and purple.

612
00:19:46,009 --> 00:19:48,089
We decided to make it more fun.

613
00:19:48,089 --> 00:19:49,539
We decided to make it look like

614
00:19:49,539 --> 00:19:51,299
how our intro feels because

615
00:19:51,299 --> 00:19:52,599
that's how we bring you into it.

616
00:19:52,629 --> 00:19:54,159
We're your friends and you wouldn't ever

617
00:19:54,159 --> 00:19:56,509
send your best friend like red, scary,

618
00:19:56,509 --> 00:19:58,089
dark forest that you're walking through.

619
00:19:58,089 --> 00:19:59,179
Like if you're describing your best

620
00:19:59,179 --> 00:20:00,409
friend, I mean, of course, unless they

621
00:20:00,409 --> 00:20:01,719
were just like some hot goth chick.

622
00:20:01,749 --> 00:20:03,449
But like, if it's like you're

623
00:20:03,459 --> 00:20:05,009
describing like who me and Morgan

624
00:20:05,009 --> 00:20:06,479
are, it's going to be pink and purple.

625
00:20:06,479 --> 00:20:08,720
And then also like, Black behind it

626
00:20:08,720 --> 00:20:11,880
because we are darker minded people.

627
00:20:11,880 --> 00:20:13,450
We can think dark and we

628
00:20:13,450 --> 00:20:14,370
can take ourselves there.

629
00:20:14,370 --> 00:20:15,690
We also have dark humor when

630
00:20:15,690 --> 00:20:16,640
it's needed because trauma.

631
00:20:17,269 --> 00:20:18,950
But, you know, like that's

632
00:20:18,950 --> 00:20:20,730
how we kind of understood it.

633
00:20:20,760 --> 00:20:23,870
And then we actually didn't have our

634
00:20:23,870 --> 00:20:25,689
faces on the logo for the longest.

635
00:20:25,729 --> 00:20:27,180
The first one that we did is actually

636
00:20:27,180 --> 00:20:28,380
way behind you in the corner.

637
00:20:28,660 --> 00:20:30,620
And it was a cartoon drawing

638
00:20:30,620 --> 00:20:32,380
of us that we did on our iPads.

639
00:20:32,770 --> 00:20:34,120
And we threw it on there.

640
00:20:34,540 --> 00:20:38,760
And then, um, In September, uh, when we

641
00:20:38,760 --> 00:20:42,699
were launching season, season two in, so I

642
00:20:42,699 --> 00:20:44,539
guess it would have been October of 2021.

643
00:20:44,549 --> 00:20:46,449
It was, we were going into season two.

644
00:20:46,859 --> 00:20:49,279
I, we were like a week out from launch.

645
00:20:49,870 --> 00:20:50,979
So it was like the last week of

646
00:20:50,979 --> 00:20:53,489
September and I got in the shower.

647
00:20:53,635 --> 00:20:54,905
And I have these things

648
00:20:54,905 --> 00:20:55,735
called shower thoughts.

649
00:20:55,745 --> 00:20:56,624
I've told you about them

650
00:20:56,624 --> 00:20:57,655
when we've talked before.

651
00:20:57,935 --> 00:21:00,514
They are like magical from the source,

652
00:21:00,514 --> 00:21:02,554
I guess, because when they come, if

653
00:21:02,554 --> 00:21:04,344
I do it, something good comes of it.

654
00:21:04,724 --> 00:21:07,774
And I was in the shower, and I was sitting

655
00:21:07,774 --> 00:21:08,985
there washing my hair, and I was closing

656
00:21:09,004 --> 00:21:10,854
my eyes, and Which I don't typically do

657
00:21:10,884 --> 00:21:11,735
because I'm scared to death someone's

658
00:21:11,735 --> 00:21:12,844
gonna stab me while I'm in there.

659
00:21:13,074 --> 00:21:15,784
But I close my eyes and I see a new logo.

660
00:21:15,975 --> 00:21:17,914
And it was a real picture of us.

661
00:21:17,924 --> 00:21:19,245
Like, and I saw how my

662
00:21:19,245 --> 00:21:20,104
hair was supposed to look.

663
00:21:20,104 --> 00:21:21,124
I saw what Morgan was supposed to be

664
00:21:21,124 --> 00:21:21,944
wearing, what I was supposed to be

665
00:21:21,944 --> 00:21:23,394
wearing, how our mics are gonna be held,

666
00:21:23,544 --> 00:21:25,334
where it needed to be taken on our picture

667
00:21:25,334 --> 00:21:26,684
wall that we used to have at the time.

668
00:21:27,074 --> 00:21:29,430
And, um, I woke up the next

669
00:21:29,430 --> 00:21:31,219
morning, I called Morgan because

670
00:21:31,219 --> 00:21:32,389
I was still thinking about it.

671
00:21:32,750 --> 00:21:34,910
And I was like, Hey, I'm going to get us a

672
00:21:34,910 --> 00:21:36,570
photographer, a professional photographer,

673
00:21:36,570 --> 00:21:37,830
which we had never done before.

674
00:21:38,159 --> 00:21:40,759
And, um, I'm ordering us these clothes

675
00:21:40,880 --> 00:21:43,299
and I'm getting hair extensions, 24 inch.

676
00:21:43,529 --> 00:21:45,009
You're going to get some blonde

677
00:21:45,010 --> 00:21:46,790
in your money pieces and we're

678
00:21:46,790 --> 00:21:47,600
going to post this picture.

679
00:21:47,600 --> 00:21:48,950
And she was like, if it

680
00:21:48,950 --> 00:21:50,750
was a shower idea, I'm in.

681
00:21:51,060 --> 00:21:52,690
So we went and we did it.

682
00:21:52,700 --> 00:21:54,480
And thank God we did because three

683
00:21:54,480 --> 00:21:56,519
months after that, October, November,

684
00:21:56,519 --> 00:21:58,030
December, January, February.

685
00:21:58,274 --> 00:22:00,504
We went viral for the first time, and

686
00:22:00,594 --> 00:22:02,745
I think it truly had to do with the

687
00:22:02,745 --> 00:22:04,455
way our logo looked also, that people

688
00:22:04,455 --> 00:22:06,215
were like, Oh, like, oh, these look

689
00:22:06,215 --> 00:22:08,715
like young girls that are my age, and

690
00:22:08,715 --> 00:22:10,105
I can relate with them, and like, I

691
00:22:10,105 --> 00:22:11,264
want to hear what they have to say.

692
00:22:11,745 --> 00:22:12,705
Or like, oh my god, they look

693
00:22:12,705 --> 00:22:14,045
like my daughter, or, you know,

694
00:22:14,055 --> 00:22:15,195
they look like my little sister.

695
00:22:15,414 --> 00:22:16,655
And so, they would come and

696
00:22:16,655 --> 00:22:19,035
listen to us, and it was, my face,

697
00:22:19,035 --> 00:22:20,675
which was valuable too, because

698
00:22:20,995 --> 00:22:22,754
TikTok was my, is only my face.

699
00:22:22,764 --> 00:22:23,495
It was a green screen

700
00:22:23,495 --> 00:22:24,805
behind me when I tell cases.

701
00:22:25,225 --> 00:22:27,254
So it worked out amazing.

702
00:22:27,264 --> 00:22:29,444
And then that was in January

703
00:22:29,454 --> 00:22:30,764
after a month, we were like, okay,

704
00:22:31,014 --> 00:22:33,235
let's make it a little bit more.

705
00:22:33,254 --> 00:22:34,454
Let's keep the logo.

706
00:22:34,454 --> 00:22:35,874
Let's keep the colors, but

707
00:22:35,874 --> 00:22:37,894
let's tweak it to look a little

708
00:22:37,894 --> 00:22:40,364
bit more like how we feel.

709
00:22:40,715 --> 00:22:42,524
And that's where you get the

710
00:22:42,584 --> 00:22:44,114
pink sitting on the couch.

711
00:22:44,335 --> 00:22:45,595
which was our college apartment

712
00:22:45,794 --> 00:22:48,435
couch, in holding wine glasses like

713
00:22:48,435 --> 00:22:50,845
you're on The Real Housewives, but

714
00:22:50,865 --> 00:22:52,215
in comfy clothes, so we're in our

715
00:22:52,215 --> 00:22:54,004
merch, like in our hoodies and stuff.

716
00:22:54,425 --> 00:22:56,324
And that one stayed for a really long

717
00:22:56,324 --> 00:22:57,994
time until it came to season three, and

718
00:22:57,994 --> 00:22:59,525
now we change it at the top of every

719
00:22:59,525 --> 00:23:01,644
season, and we keep our faces on it.

720
00:23:01,644 --> 00:23:03,405
But that's kind of how we realized, we

721
00:23:03,405 --> 00:23:05,545
were like, it took about 15 episodes for

722
00:23:05,545 --> 00:23:09,495
us to be like, here is how we report,

723
00:23:09,764 --> 00:23:12,604
this is how we Our listeners perceive

724
00:23:12,604 --> 00:23:15,715
us and this is how we are in real life.

725
00:23:15,715 --> 00:23:17,985
We keep everything really raw and real

726
00:23:17,985 --> 00:23:20,675
and we talk about things that a true

727
00:23:20,675 --> 00:23:22,435
crime, creepy, paranormal conspiracy

728
00:23:22,444 --> 00:23:24,155
podcast probably typically wouldn't.

729
00:23:24,274 --> 00:23:26,144
A big part of that is, is how do

730
00:23:26,144 --> 00:23:28,324
you balance Being relatable and

731
00:23:28,325 --> 00:23:30,405
being respectful when you're talking

732
00:23:30,405 --> 00:23:32,295
about these cases and the way

733
00:23:32,295 --> 00:23:34,065
that we learned to do that was by

734
00:23:34,075 --> 00:23:35,885
setting up the way that we report.

735
00:23:36,215 --> 00:23:38,035
So we have 20 minutes to get all the

736
00:23:38,085 --> 00:23:40,195
chattiness out of our system, and then

737
00:23:40,205 --> 00:23:41,665
we have Morgan's case, which gives me

738
00:23:41,665 --> 00:23:43,925
about 45 minutes to get into a real zone,

739
00:23:44,154 --> 00:23:45,635
and by the time she gets done with her

740
00:23:45,635 --> 00:23:47,485
case, she's a little exhausted, so our

741
00:23:47,485 --> 00:23:49,865
energy's down, and then I go into the

742
00:23:49,865 --> 00:23:52,225
true crime case, and we start advocating.

743
00:23:52,500 --> 00:23:52,860
Right there.

744
00:23:52,860 --> 00:23:54,540
And we end the episode with a call to

745
00:23:54,540 --> 00:23:56,840
action of sort, depending on what the

746
00:23:56,860 --> 00:23:58,710
type of the case is, but also like

747
00:23:58,710 --> 00:24:02,730
a moment to cool down at the end.

748
00:24:02,740 --> 00:24:05,200
We used to do TFU sections when we would

749
00:24:05,200 --> 00:24:08,080
drink throughout our episodes, uh, because

750
00:24:08,089 --> 00:24:10,040
it would just be a mess by that point.

751
00:24:10,040 --> 00:24:11,909
But, um, we stopped doing that.

752
00:24:11,909 --> 00:24:12,460
Thank God.

753
00:24:12,790 --> 00:24:14,940
And now when we get to the end, we

754
00:24:14,940 --> 00:24:16,860
just kind of, you know, help everyone.

755
00:24:17,545 --> 00:24:18,665
Calm down.

756
00:24:18,675 --> 00:24:19,265
It's heavy.

757
00:24:19,265 --> 00:24:20,325
It's a lot of heavy stuff

758
00:24:20,325 --> 00:24:21,015
that you're talking about.

759
00:24:21,015 --> 00:24:22,735
Not only are you talking about spirits or

760
00:24:22,735 --> 00:24:24,615
conspiracies, whether they're government,

761
00:24:24,615 --> 00:24:26,415
whether they're, you know, alien,

762
00:24:26,415 --> 00:24:28,595
whatever, there's still heavy things

763
00:24:28,595 --> 00:24:30,375
that your brain is thinking a lot about.

764
00:24:30,375 --> 00:24:31,325
And then when I tell my

765
00:24:31,325 --> 00:24:33,154
case, it's emotional.

766
00:24:33,155 --> 00:24:34,195
It's emotional for me.

767
00:24:34,195 --> 00:24:35,435
It's emotional for Morgan.

768
00:24:35,435 --> 00:24:36,765
It's emotional for our listener.

769
00:24:37,100 --> 00:24:39,130
to sit through and have to, you

770
00:24:39,130 --> 00:24:40,550
know, think critically about

771
00:24:40,570 --> 00:24:42,820
and what can we learn from this?

772
00:24:42,850 --> 00:24:44,690
And how can we prevent this from happening

773
00:24:44,910 --> 00:24:46,490
to other women, to other children, to

774
00:24:46,490 --> 00:24:48,579
other men, to other people in the future?

775
00:24:48,890 --> 00:24:50,470
And what are things that we

776
00:24:50,470 --> 00:24:52,630
can implement to make us safer?

777
00:24:52,630 --> 00:24:54,379
And a lot of the time we really do

778
00:24:54,380 --> 00:24:57,834
focus on women and because that we

779
00:24:57,834 --> 00:25:00,335
are very strong advocates for women.

780
00:25:00,615 --> 00:25:02,995
So it's a lot more personal to us

781
00:25:02,995 --> 00:25:05,004
when we're telling the case and a

782
00:25:05,014 --> 00:25:07,434
lot of tears are shed, uh, throughout

783
00:25:07,434 --> 00:25:09,235
recordings and we cry our little eyes

784
00:25:09,254 --> 00:25:11,714
out, but it's because we're that, you

785
00:25:11,714 --> 00:25:14,225
know, that passionate about what we do.

786
00:25:14,604 --> 00:25:15,745
And so that's kind of how

787
00:25:15,745 --> 00:25:17,094
we found that rebrand.

788
00:25:17,254 --> 00:25:19,034
We, it took us a little bit to figure

789
00:25:19,034 --> 00:25:23,074
out like, okay, Let's see how, how

790
00:25:23,095 --> 00:25:25,235
this plays out and who we become.

791
00:25:25,254 --> 00:25:26,235
And there was really no

792
00:25:26,235 --> 00:25:27,524
pressure because no one was

793
00:25:27,754 --> 00:25:29,004
listening at that point in time.

794
00:25:29,554 --> 00:25:31,165
And thankfully, we figured it

795
00:25:31,165 --> 00:25:32,145
out at the time that we did,

796
00:25:32,145 --> 00:25:33,455
and it worked out perfectly.

797
00:25:33,794 --> 00:25:37,910
But you know, now What's crazy about

798
00:25:37,910 --> 00:25:40,310
it is, is we branded it when we were

799
00:25:41,370 --> 00:25:44,990
22 and now we're 26 and so we're

800
00:25:45,530 --> 00:25:47,329
sitting here and we're like, okay,

801
00:25:47,380 --> 00:25:49,569
how do we let this brand grow with us?

802
00:25:49,600 --> 00:25:51,510
How do we bring it along with us?

803
00:25:52,020 --> 00:25:54,500
And of course we lost some listeners

804
00:25:54,500 --> 00:25:55,929
that have been like, Oh, I liked it

805
00:25:55,929 --> 00:25:57,629
better when they were 22 and da da

806
00:25:57,629 --> 00:25:59,439
da da, just drinking the whole time.

807
00:25:59,439 --> 00:26:00,389
And we're like, yeah, of course.

808
00:26:00,699 --> 00:26:03,330
But we want to grow it into bigger

809
00:26:03,340 --> 00:26:06,189
things and take it, let it grow with us

810
00:26:06,189 --> 00:26:08,129
because that's what Creeps and Crimes is.

811
00:26:08,129 --> 00:26:10,140
Creeps and Crimes is Morgan and Taylar.

812
00:26:10,159 --> 00:26:10,379
Yeah.

813
00:26:10,389 --> 00:26:13,159
And it's just as much about our lives

814
00:26:13,249 --> 00:26:16,139
and how we relate to cases as it is.

815
00:26:16,469 --> 00:26:17,729
Reporting on these cases

816
00:26:17,729 --> 00:26:19,009
and just talking on a mic.

817
00:26:19,329 --> 00:26:22,029
So we've been learning how to do that.

818
00:26:22,029 --> 00:26:23,169
And that's why we kind of do that

819
00:26:23,169 --> 00:26:24,959
rebrand at the beginning of every season.

820
00:26:24,959 --> 00:26:26,989
We give ourselves a new logo that

821
00:26:26,989 --> 00:26:29,279
matches and is more better rep,

822
00:26:29,629 --> 00:26:31,449
a better representation of who

823
00:26:31,459 --> 00:26:33,319
we are and who we have become.

824
00:26:33,659 --> 00:26:35,089
And what's so sweet to see is

825
00:26:35,089 --> 00:26:36,429
like the listeners that found us

826
00:26:36,429 --> 00:26:39,319
before we went viral, like in 2021.

827
00:26:39,809 --> 00:26:41,019
that still listen today.

828
00:26:41,019 --> 00:26:43,199
Like, they feel like they grew

829
00:26:43,199 --> 00:26:45,449
up with us in a way because those

830
00:26:45,489 --> 00:26:48,139
22 year olds that started it are

831
00:26:48,359 --> 00:26:50,509
nowhere near who we are today and

832
00:26:50,519 --> 00:26:52,539
way less educated and knowledgeable

833
00:26:52,539 --> 00:26:54,419
about things than we are today.

834
00:26:54,419 --> 00:26:56,049
And it's so sweet when these

835
00:26:56,049 --> 00:26:57,519
people go back and listen to like

836
00:26:57,519 --> 00:26:58,989
our season one just for funsies.

837
00:26:59,029 --> 00:27:00,329
They're like, it's so crazy.

838
00:27:00,469 --> 00:27:02,029
You sound like little kids on there

839
00:27:02,359 --> 00:27:03,849
compared to what you sound like now.

840
00:27:03,869 --> 00:27:06,139
And so anyways, we do that rebrand

841
00:27:06,139 --> 00:27:07,549
at the top of every season.

842
00:27:07,799 --> 00:27:09,049
To make sure that it's still

843
00:27:09,089 --> 00:27:11,469
in line, aligned with who

844
00:27:11,469 --> 00:27:13,559
we are and what we're doing.

845
00:27:13,939 --> 00:27:15,789
And it's been incredibly valuable

846
00:27:15,789 --> 00:27:18,149
too, because it communicates

847
00:27:18,149 --> 00:27:19,289
that to new listeners.

848
00:27:19,389 --> 00:27:21,839
And also, but that's another thing,

849
00:27:21,839 --> 00:27:23,089
then they'll start a season one and be

850
00:27:23,089 --> 00:27:25,539
like, What the hell is going on here?

851
00:27:25,889 --> 00:27:26,639
And we're like, We don't

852
00:27:26,639 --> 00:27:28,259
know, we were 22 years old.

853
00:27:28,269 --> 00:27:30,059
But you know, it, it's been

854
00:27:30,109 --> 00:27:32,209
such a gorgeous ride to be on.

855
00:27:32,229 --> 00:27:34,314
And like, I call it my audio journal

856
00:27:34,314 --> 00:27:36,354
in my life because of that intro, like,

857
00:27:37,284 --> 00:27:39,694
I can go back to any episode and I can

858
00:27:39,704 --> 00:27:41,774
hear about what I was doing that week.

859
00:27:42,084 --> 00:27:43,534
And we just talk about like, oh yeah,

860
00:27:43,534 --> 00:27:44,964
this week I did this, this, and this,

861
00:27:44,964 --> 00:27:46,224
or this is something I'm dealing with.

862
00:27:46,764 --> 00:27:48,604
And like, uh, emotional things

863
00:27:48,604 --> 00:27:49,464
too that we're going through.

864
00:27:49,464 --> 00:27:50,654
Like, yeah, I'm having a really bad

865
00:27:50,654 --> 00:27:52,494
week because of this, this, and that.

866
00:27:52,494 --> 00:27:54,709
I feel like I don't have I'm not

867
00:27:54,719 --> 00:27:56,599
valued this week and we talk about

868
00:27:56,599 --> 00:27:57,979
that in detail with each other.

869
00:27:58,309 --> 00:28:00,589
So it's truly you get to see the

870
00:28:00,589 --> 00:28:02,169
growth and it is a friendship that

871
00:28:02,169 --> 00:28:03,389
we have with our listeners and

872
00:28:03,389 --> 00:28:07,179
our besties because we pour into

873
00:28:07,179 --> 00:28:09,339
them and it's the least we can do.

874
00:28:09,419 --> 00:28:12,689
They do, they make us who we are

875
00:28:13,089 --> 00:28:14,949
and I could cry over them but

876
00:28:14,949 --> 00:28:17,009
like they, they truly do create.

877
00:28:17,734 --> 00:28:20,404
They made Creeps and Crimes by listening

878
00:28:20,424 --> 00:28:22,074
and by sharing and by talking about

879
00:28:22,074 --> 00:28:24,394
us and by forcing their co workers

880
00:28:24,394 --> 00:28:26,134
to listen to us while they do things.

881
00:28:26,394 --> 00:28:29,334
So the least we can do is make sure that

882
00:28:29,344 --> 00:28:33,014
they get a true and real conversation

883
00:28:33,024 --> 00:28:35,024
from us, not one that is scripted.

884
00:28:35,154 --> 00:28:35,334
Yeah.

885
00:28:35,524 --> 00:28:35,914
You know.

886
00:28:36,154 --> 00:28:36,304
Well,

887
00:28:36,304 --> 00:28:38,254
I think, I think that authenticity lends

888
00:28:38,254 --> 00:28:39,724
itself to growing a bigger audience.

889
00:28:39,724 --> 00:28:40,864
Like people are going to connect with

890
00:28:40,864 --> 00:28:43,314
you emotionally and like even, even

891
00:28:43,324 --> 00:28:45,974
changing the way you did change the logo.

892
00:28:46,039 --> 00:28:47,819
It makes a lot of sense because as I look

893
00:28:47,819 --> 00:28:50,599
at this dark, and we'll probably put up

894
00:28:50,599 --> 00:28:52,459
an image here for the video, but the,

895
00:28:52,469 --> 00:28:54,239
the darker image where it's creeps and

896
00:28:54,239 --> 00:28:57,309
crimes, it looks completely different

897
00:28:57,319 --> 00:29:00,199
in tone than when I see you and your

898
00:29:00,199 --> 00:29:02,639
co host in, in the picture together.

899
00:29:02,649 --> 00:29:04,719
And yeah, the timing of that, I mean, it

900
00:29:04,719 --> 00:29:07,439
might be the perfect timing for it, but

901
00:29:07,439 --> 00:29:08,869
it was, it was definitely the right thing

902
00:29:08,869 --> 00:29:11,119
to do because now you have someone who

903
00:29:11,119 --> 00:29:12,649
can say, Oh, these people look like me.

904
00:29:12,969 --> 00:29:13,919
They're going to talk about stuff

905
00:29:13,919 --> 00:29:16,339
like me and, um, it's going to be

906
00:29:16,339 --> 00:29:17,919
relatable just because you see the

907
00:29:17,919 --> 00:29:19,109
people that are doing the show.

908
00:29:19,109 --> 00:29:20,889
So I think, I think you've done a

909
00:29:20,889 --> 00:29:22,309
really good job with that branding,

910
00:29:22,319 --> 00:29:24,709
that repositioning and um, and yeah,

911
00:29:24,709 --> 00:29:26,489
I mean, I think the, the key thing to

912
00:29:26,489 --> 00:29:28,429
not forget for listeners that are here,

913
00:29:28,429 --> 00:29:29,659
especially for anybody who works with

914
00:29:29,659 --> 00:29:32,269
HumblePod, just saying, um, you know,

915
00:29:32,299 --> 00:29:34,309
is that you spent a year and a half

916
00:29:34,369 --> 00:29:37,759
not like growing wildly or anything.

917
00:29:37,759 --> 00:29:39,399
It took you a lot of time and,

918
00:29:39,739 --> 00:29:41,149
um, dedication to do that.

919
00:29:41,209 --> 00:29:42,229
A ton of time.

920
00:29:42,444 --> 00:29:45,395
Like, so, and And a lot of questioning,

921
00:29:45,405 --> 00:29:47,405
like, am I doing the right thing?

922
00:29:47,685 --> 00:29:49,625
And that was so hard because when you're

923
00:29:49,625 --> 00:29:51,465
so passionate about something and you

924
00:29:51,475 --> 00:29:53,925
know there's good in it, then, and it's

925
00:29:53,925 --> 00:29:55,355
something, and that's what I always

926
00:29:55,355 --> 00:29:57,405
say, like, I call Creeps and Crimes,

927
00:29:57,405 --> 00:29:59,365
mine and Morgan's love child, because

928
00:29:59,375 --> 00:30:02,085
it truly did, it's the only thing that

929
00:30:02,085 --> 00:30:04,155
we've ever made that came from our

930
00:30:04,155 --> 00:30:07,455
heads, and we created something out of

931
00:30:07,455 --> 00:30:09,435
it that is physical and that is tangible.

932
00:30:09,845 --> 00:30:14,075
And we just kept being delusional.

933
00:30:14,085 --> 00:30:15,455
We were like, this is straight

934
00:30:15,455 --> 00:30:17,145
up the best podcast ever.

935
00:30:17,175 --> 00:30:18,345
Everyone's going to listen to it.

936
00:30:18,345 --> 00:30:19,385
It's going to be number one.

937
00:30:19,385 --> 00:30:20,775
And that's what we had to keep

938
00:30:20,775 --> 00:30:21,875
telling ourselves to keep us

939
00:30:21,875 --> 00:30:23,575
going sometimes because you start

940
00:30:23,575 --> 00:30:24,825
questioning when you're like, why

941
00:30:24,825 --> 00:30:26,715
is no one wanting to listen to me?

942
00:30:26,715 --> 00:30:29,125
Why is, why are these other podcasts,

943
00:30:29,175 --> 00:30:31,445
what is their secret sauce that they have

944
00:30:31,445 --> 00:30:33,415
that's making them explode within the

945
00:30:33,415 --> 00:30:36,205
first 15 episodes versus me who took,

946
00:30:36,215 --> 00:30:39,245
I mean, my God, it had to be like, Over

947
00:30:39,365 --> 00:30:41,295
50 because there's 52 weeks in a year.

948
00:30:41,575 --> 00:30:44,005
So I was well in, like, I think actually,

949
00:30:44,005 --> 00:30:45,635
I think the first episode that was

950
00:30:45,655 --> 00:30:48,795
really big was like 62, episode 62.

951
00:30:49,045 --> 00:30:50,685
So it took a really, really

952
00:30:50,685 --> 00:30:51,465
long time to get there.

953
00:30:51,475 --> 00:30:52,295
And we knew it.

954
00:30:52,345 --> 00:30:54,495
We knew it was going to be like that.

955
00:30:54,855 --> 00:30:56,105
Um, no, it would have

956
00:30:56,105 --> 00:30:57,485
been in the 70s actually.

957
00:30:57,895 --> 00:31:00,315
Um, so we did, we knew it was going to be

958
00:31:00,315 --> 00:31:02,825
like that because luckily we had friends

959
00:31:02,855 --> 00:31:05,075
that were small podcasters at the time.

960
00:31:05,445 --> 00:31:08,115
And we They taught us everything we knew.

961
00:31:08,225 --> 00:31:10,055
Like, they were like, look, it's

962
00:31:10,055 --> 00:31:11,605
gonna take a hot second before you

963
00:31:11,605 --> 00:31:13,335
even see an extra subscriber that

964
00:31:13,335 --> 00:31:14,955
you didn't fight to do at the bar.

965
00:31:14,975 --> 00:31:16,075
You know, like, it's

966
00:31:16,075 --> 00:31:17,215
going to take a minute.

967
00:31:17,465 --> 00:31:18,265
And then they were right.

968
00:31:18,265 --> 00:31:20,775
We did get like a random few people

969
00:31:20,775 --> 00:31:21,865
that started listening to us.

970
00:31:21,905 --> 00:31:23,435
People that we still are best

971
00:31:23,435 --> 00:31:25,205
friends with today because everybody

972
00:31:25,205 --> 00:31:26,465
else was just like our friends.

973
00:31:26,465 --> 00:31:27,455
And then we'd have like random

974
00:31:27,455 --> 00:31:28,605
people and be like, Oh my God,

975
00:31:28,625 --> 00:31:29,665
how did you hear about us?

976
00:31:29,665 --> 00:31:30,835
And then they'd be like, Oh,

977
00:31:30,905 --> 00:31:32,285
I saw you on da da da dub.

978
00:31:32,305 --> 00:31:33,695
I'm like, yeah, I boosted every single

979
00:31:33,695 --> 00:31:35,635
post that we ever did back then.

980
00:31:36,140 --> 00:31:39,160
But also was a big part of that was

981
00:31:39,170 --> 00:31:41,950
learning how to, based off of the

982
00:31:41,950 --> 00:31:44,230
little analytic that I did have,

983
00:31:44,510 --> 00:31:46,740
was, okay, who is coming back every,

984
00:31:46,940 --> 00:31:48,840
what demographic is coming back every

985
00:31:48,840 --> 00:31:50,670
single Thursday to listen to me?

986
00:31:51,090 --> 00:31:53,250
And like I said, I'd never done

987
00:31:53,250 --> 00:31:55,610
anything like this before, but I just,

988
00:31:56,170 --> 00:31:57,500
You know, it kind of came to me of

989
00:31:57,500 --> 00:31:59,890
like, well, it's that natural, like,

990
00:32:00,140 --> 00:32:03,130
entrepreneur type of personality where

991
00:32:03,130 --> 00:32:05,670
it's like, I am going to figure it out.

992
00:32:05,970 --> 00:32:07,610
So it's constantly

993
00:32:07,610 --> 00:32:08,770
changing, which is good.

994
00:32:08,770 --> 00:32:10,760
I always say, like, I would never, I

995
00:32:10,760 --> 00:32:12,370
would never ever in a million years

996
00:32:12,370 --> 00:32:13,860
want to be content with anything.

997
00:32:13,940 --> 00:32:15,950
Like, I want to constantly

998
00:32:15,950 --> 00:32:17,020
be uncomfortable.

999
00:32:17,030 --> 00:32:18,070
I want to be changing.

1000
00:32:18,070 --> 00:32:19,100
I want to be creating.

1001
00:32:19,110 --> 00:32:20,060
I want to be learning.

1002
00:32:20,070 --> 00:32:21,540
I want to be, you know, I don't

1003
00:32:21,540 --> 00:32:22,470
want to be the same person

1004
00:32:22,470 --> 00:32:23,860
today that I was yesterday.

1005
00:32:24,195 --> 00:32:25,585
And that's also hard when you have a

1006
00:32:25,595 --> 00:32:26,765
podcast, which I would love to hear

1007
00:32:26,765 --> 00:32:28,765
your opinion on because you have been

1008
00:32:28,765 --> 00:32:30,825
podcasting for so long and do know

1009
00:32:30,855 --> 00:32:32,925
podcasters and work with podcasters.

1010
00:32:33,265 --> 00:32:36,405
Like it's so crazy because, you know, if

1011
00:32:36,405 --> 00:32:38,635
someone listens to an episode from 2020 of

1012
00:32:38,635 --> 00:32:41,475
us, there are some opinions that we have

1013
00:32:41,485 --> 00:32:43,615
then or things that we thought we knew

1014
00:32:43,625 --> 00:32:45,615
about back then that we don't know now.

1015
00:32:45,785 --> 00:32:46,935
I mean, that we know that

1016
00:32:46,945 --> 00:32:48,885
that was incorrect back then.

1017
00:32:49,095 --> 00:32:51,025
It's interesting because with it being

1018
00:32:51,025 --> 00:32:53,495
this audio journal, even though I recorded

1019
00:32:53,495 --> 00:32:55,555
that episode three and a half years ago,

1020
00:32:55,865 --> 00:32:57,945
people are listening to it right now.

1021
00:32:58,235 --> 00:32:59,805
You know, I'll get DMs about things

1022
00:32:59,805 --> 00:33:01,465
from the past and I'll want to go

1023
00:33:01,465 --> 00:33:03,515
and correct it, but not all the time

1024
00:33:03,515 --> 00:33:04,635
do I want to correct it because it

1025
00:33:04,645 --> 00:33:06,675
does show like how much we grew as

1026
00:33:06,675 --> 00:33:09,315
people and just being open with our

1027
00:33:09,315 --> 00:33:10,755
listeners and being like, hey, like

1028
00:33:11,035 --> 00:33:12,485
totally understand and all that stuff.

1029
00:33:12,485 --> 00:33:14,115
But I'm curious as to how if you've

1030
00:33:14,115 --> 00:33:15,735
ever had that affect you in any way.

1031
00:33:15,835 --> 00:33:16,285
Um,

1032
00:33:16,475 --> 00:33:18,785
we've had a few instances of like,

1033
00:33:18,905 --> 00:33:20,855
Um, I think what we've seen more

1034
00:33:20,855 --> 00:33:22,475
of is like a guest that we had

1035
00:33:22,475 --> 00:33:24,335
on a show that ended up Exactly.

1036
00:33:24,445 --> 00:33:25,195
Getting cancelled.

1037
00:33:25,195 --> 00:33:26,885
Yeah, getting cancelled basically,

1038
00:33:26,885 --> 00:33:29,575
or doing something that was just not

1039
00:33:29,595 --> 00:33:31,525
in alignment with our client's views.

1040
00:33:32,075 --> 00:33:33,855
And, um, and we've definitely

1041
00:33:33,855 --> 00:33:35,005
taken down those episodes.

1042
00:33:35,715 --> 00:33:37,195
Um, I mean for something like you're

1043
00:33:37,195 --> 00:33:38,535
talking about, it just depends

1044
00:33:38,955 --> 00:33:40,055
on how you want to position it.

1045
00:33:40,085 --> 00:33:42,845
I think if you had, um, you may not

1046
00:33:42,855 --> 00:33:44,065
have to go back and edit it, but

1047
00:33:44,065 --> 00:33:46,435
maybe add in a note in the show notes.

1048
00:33:46,455 --> 00:33:46,835
Yeah.

1049
00:33:46,835 --> 00:33:49,245
That says Be aware that this may contain

1050
00:33:49,345 --> 00:33:51,744
older views or this was recorded,

1051
00:33:51,745 --> 00:33:52,915
you know, it's kind of like Disney's

1052
00:33:52,915 --> 00:33:53,265
doing now.

1053
00:33:53,395 --> 00:33:55,075
And another thing like talking about, you

1054
00:33:55,075 --> 00:33:56,585
know, talking about certain people that

1055
00:33:56,585 --> 00:33:59,415
are topical at the time can be really,

1056
00:33:59,435 --> 00:34:00,875
like you said, people getting canceled.

1057
00:34:00,875 --> 00:34:02,295
That's another one that comes up and

1058
00:34:02,295 --> 00:34:04,645
it's such an interesting take because

1059
00:34:06,870 --> 00:34:08,760
It's not something that you necessarily

1060
00:34:08,760 --> 00:34:09,830
want to take out because you want

1061
00:34:09,830 --> 00:34:11,750
to show progress of the mind and of

1062
00:34:11,750 --> 00:34:14,050
knowledge and also of like us as people.

1063
00:34:14,370 --> 00:34:15,610
But then there are some things

1064
00:34:15,620 --> 00:34:17,280
like people that have come on and

1065
00:34:17,280 --> 00:34:18,650
you're like, I don't even want to

1066
00:34:18,660 --> 00:34:20,420
support them or give them a platform.

1067
00:34:21,050 --> 00:34:22,730
And so you do want to take them off.

1068
00:34:22,750 --> 00:34:26,250
But it's an interesting, I do get curious

1069
00:34:26,250 --> 00:34:28,555
all the time just of like, watching big,

1070
00:34:28,565 --> 00:34:30,705
big podcasters and how they handle it.

1071
00:34:30,925 --> 00:34:32,065
Because you, they can't go

1072
00:34:32,095 --> 00:34:33,955
edit out every little single

1073
00:34:33,955 --> 00:34:35,545
thing that ever has been said.

1074
00:34:35,545 --> 00:34:37,165
If they're talking about Trisha Paytas

1075
00:34:37,165 --> 00:34:38,995
in an episode or whoever it may be,

1076
00:34:38,995 --> 00:34:40,925
not that she's, whatever she is, but

1077
00:34:40,925 --> 00:34:43,455
like what, you know, whoever it may be.

1078
00:34:43,775 --> 00:34:46,945
But it's so interesting too, because as

1079
00:34:46,945 --> 00:34:49,095
a listener, some people won't go past

1080
00:34:49,145 --> 00:34:50,845
and they won't learn about the growth

1081
00:34:50,845 --> 00:34:52,905
and they won't, you know, continue on.

1082
00:34:53,235 --> 00:34:55,195
And, you know, It makes you frustrated

1083
00:34:55,195 --> 00:34:56,515
because you want to stand up for yourself

1084
00:34:56,515 --> 00:34:57,915
and your brand because it's your baby,

1085
00:34:57,915 --> 00:34:58,905
you know, like, you're like, Oh my

1086
00:34:58,905 --> 00:35:00,485
God, how dare you say that about her?

1087
00:35:00,665 --> 00:35:02,445
She's, she didn't know any better.

1088
00:35:02,865 --> 00:35:04,195
And, uh, like, don't be

1089
00:35:04,195 --> 00:35:05,295
mean to creeps and crime.

1090
00:35:05,295 --> 00:35:06,565
She's just a sweet little girl.

1091
00:35:06,895 --> 00:35:08,245
And she's only four years old.

1092
00:35:08,455 --> 00:35:10,835
And you can't because you also have to

1093
00:35:10,845 --> 00:35:12,670
be real with yourself in that moment.

1094
00:35:12,670 --> 00:35:14,220
And like, okay, well, Let's,

1095
00:35:14,360 --> 00:35:15,640
let's really go listen to that.

1096
00:35:15,640 --> 00:35:16,120
You can't.

1097
00:35:16,130 --> 00:35:17,740
And then you have other podcasters

1098
00:35:17,750 --> 00:35:19,640
that act like never did anything

1099
00:35:19,640 --> 00:35:21,890
wrong, or creators, or whoever it

1100
00:35:21,930 --> 00:35:23,440
may be, and just like, let me keep

1101
00:35:23,450 --> 00:35:25,200
moving on and they'll forget about it.

1102
00:35:25,530 --> 00:35:27,320
And you see like on Reddit forums

1103
00:35:27,320 --> 00:35:28,560
and stuff, and you read about

1104
00:35:28,570 --> 00:35:30,890
how these podcasters, instead of

1105
00:35:30,890 --> 00:35:32,110
just addressing it and having a

1106
00:35:32,110 --> 00:35:33,900
conversation, they just ignore it

1107
00:35:34,180 --> 00:35:35,899
and want everybody else to ignore it.

1108
00:35:36,230 --> 00:35:38,770
And they lose so many people and for

1109
00:35:38,780 --> 00:35:40,540
me what I've learned in podcasting

1110
00:35:40,550 --> 00:35:42,860
is in the type of podcasting that

1111
00:35:42,860 --> 00:35:45,860
I'm in which is being personal and it

1112
00:35:45,860 --> 00:35:46,960
does have to be personal because I'm

1113
00:35:46,960 --> 00:35:48,680
talking about real people's lives, but

1114
00:35:48,690 --> 00:35:52,330
you know, it's so crazy to with doing

1115
00:35:52,330 --> 00:35:54,270
conspiracies and stuff because the vault

1116
00:35:54,320 --> 00:35:56,660
comes out and you know little every

1117
00:35:56,660 --> 00:35:59,655
year we get like So Stuff that confirms

1118
00:35:59,655 --> 00:36:01,385
stuff that was conspiracy or completely

1119
00:36:01,585 --> 00:36:02,855
debunks things, which is awesome.

1120
00:36:02,885 --> 00:36:03,655
Fantastic.

1121
00:36:03,655 --> 00:36:04,595
We love when it debunks

1122
00:36:04,605 --> 00:36:06,265
things, but I can't go back

1123
00:36:06,265 --> 00:36:07,655
to the front of every episode.

1124
00:36:07,905 --> 00:36:09,665
So instead, it's the intro

1125
00:36:09,705 --> 00:36:10,925
of the most recent one.

1126
00:36:10,955 --> 00:36:12,705
So if we covered whatever this was

1127
00:36:12,705 --> 00:36:14,275
that got debunked three years ago,

1128
00:36:14,445 --> 00:36:15,625
you're going to find out about it

1129
00:36:15,625 --> 00:36:17,145
on this week's episode, you know?

1130
00:36:17,705 --> 00:36:17,895
Yeah.

1131
00:36:18,005 --> 00:36:19,565
I mean, that's, that's one place

1132
00:36:19,585 --> 00:36:22,590
where, um, like you could use Sorry,

1133
00:36:22,700 --> 00:36:23,730
I'm getting really nerdy here.

1134
00:36:24,040 --> 00:36:25,510
Like, you know, track your

1135
00:36:25,520 --> 00:36:27,230
transcripts from your episodes and

1136
00:36:27,230 --> 00:36:28,820
have some type of an archive that

1137
00:36:28,820 --> 00:36:29,950
allows you to track and update.

1138
00:36:29,960 --> 00:36:30,880
Yeah, I should

1139
00:36:30,890 --> 00:36:31,370
do that.

1140
00:36:31,370 --> 00:36:32,320
An idea for the future.

1141
00:36:32,320 --> 00:36:34,150
That sounds like I need to pay someone

1142
00:36:34,150 --> 00:36:35,580
to do that because that sounds like

1143
00:36:35,580 --> 00:36:36,710
I'm going to accidentally delete

1144
00:36:36,710 --> 00:36:37,810
every single episode that I've

1145
00:36:37,810 --> 00:36:38,230
ever had.

1146
00:36:38,230 --> 00:36:39,320
You need a researcher to do

1147
00:36:39,320 --> 00:36:40,860
that, but even like, uh, like

1148
00:36:40,870 --> 00:36:41,830
what you're doing makes sense.

1149
00:36:41,830 --> 00:36:43,000
I was going to say right before

1150
00:36:43,000 --> 00:36:44,010
you said, hey, we actually

1151
00:36:44,040 --> 00:36:45,390
issue these corrections now.

1152
00:36:45,785 --> 00:36:47,385
Like, maybe just a whole episode.

1153
00:36:47,415 --> 00:36:48,585
Here's what we got wrong.

1154
00:36:48,595 --> 00:36:49,515
Yeah, exactly.

1155
00:36:49,515 --> 00:36:51,275
Like, so at the beginning of

1156
00:36:51,275 --> 00:36:52,865
this year, typically what we do

1157
00:36:52,865 --> 00:36:54,745
the first episode of a new year.

1158
00:36:54,745 --> 00:36:57,125
So like right after new year, we

1159
00:36:57,405 --> 00:37:00,735
do an episode about the recap.

1160
00:37:01,125 --> 00:37:03,525
So the 2023 recap, and then we talk

1161
00:37:03,535 --> 00:37:05,545
about like cases that were hot that

1162
00:37:05,545 --> 00:37:07,455
year, that new developments came out,

1163
00:37:07,775 --> 00:37:09,315
um, whether that be creepy, whether

1164
00:37:09,315 --> 00:37:12,055
it be crimey, and then we sometimes

1165
00:37:12,055 --> 00:37:13,415
do like a, but here's the stuff that

1166
00:37:13,415 --> 00:37:14,405
came out right at the beginning of

1167
00:37:14,425 --> 00:37:15,695
the new year that you might not have

1168
00:37:15,695 --> 00:37:17,075
seen because of all the New Year's

1169
00:37:17,075 --> 00:37:18,815
posts on your stories and everything.

1170
00:37:19,315 --> 00:37:20,725
So that was interesting.

1171
00:37:21,065 --> 00:37:22,145
That, that's always interesting

1172
00:37:22,145 --> 00:37:24,315
because there, with doing true crime,

1173
00:37:24,315 --> 00:37:26,585
there's updates in cases all the time,

1174
00:37:26,605 --> 00:37:28,795
especially old cases with new geneal

1175
00:37:28,865 --> 00:37:32,225
genealogical DNA where we can go and

1176
00:37:32,235 --> 00:37:34,525
take, extract the smallest sample of

1177
00:37:34,545 --> 00:37:37,115
DNA and rebuild it completely back to

1178
00:37:37,115 --> 00:37:40,635
get an identification on a victim or

1179
00:37:40,635 --> 00:37:42,755
a suspect and put that person away.

1180
00:37:42,765 --> 00:37:44,255
An example of this would be C.

1181
00:37:44,255 --> 00:37:44,425
C.

1182
00:37:44,425 --> 00:37:45,705
Moore with the Golden State Killer,

1183
00:37:46,095 --> 00:37:47,935
uh, who was the original Night Stalker.

1184
00:37:48,675 --> 00:37:51,915
But, um, that's interesting

1185
00:37:51,915 --> 00:37:53,345
too because that's new.

1186
00:37:53,755 --> 00:37:56,745
You know, DNA is so The advancements in

1187
00:37:56,745 --> 00:38:00,865
DNA happen daily and when these updates

1188
00:38:00,865 --> 00:38:02,565
come out, like an example of this was

1189
00:38:02,605 --> 00:38:06,145
the boy in the box and he was a young

1190
00:38:06,155 --> 00:38:09,165
boy who was found deceased in a box and

1191
00:38:09,215 --> 00:38:11,355
no one knew where he came from or who

1192
00:38:11,355 --> 00:38:13,895
he was, no one reported a missing child.

1193
00:38:14,315 --> 00:38:16,185
They brought in psychic mediums to

1194
00:38:16,185 --> 00:38:18,085
help in the case because they truly

1195
00:38:18,085 --> 00:38:21,075
were out of options as to whose child

1196
00:38:21,075 --> 00:38:22,825
this is and why this child is here.

1197
00:38:23,225 --> 00:38:25,345
And they recently identified him.

1198
00:38:25,970 --> 00:38:28,290
And then also the Somerton Mann case

1199
00:38:28,640 --> 00:38:31,670
of, uh, Australia, they just got the

1200
00:38:31,670 --> 00:38:33,510
confirmation of that and they identified

1201
00:38:33,510 --> 00:38:35,030
him and it made complete sense.

1202
00:38:35,290 --> 00:38:37,710
Like the names that were, or the initials

1203
00:38:37,710 --> 00:38:39,810
that were in the checked luggage at the

1204
00:38:39,810 --> 00:38:42,720
railway station, it had, um, these, you

1205
00:38:42,720 --> 00:38:45,185
know, These tags torn out of it, and

1206
00:38:45,185 --> 00:38:46,515
then there was initials on the back,

1207
00:38:46,795 --> 00:38:49,395
and it was this guy's brother in law's.

1208
00:38:49,605 --> 00:38:51,270
He was borrowing his brother in law's

1209
00:38:51,270 --> 00:38:53,535
clothes to go on a work interview,

1210
00:38:53,855 --> 00:38:54,975
and no one knows what happened.

1211
00:38:54,985 --> 00:38:56,765
But you saw how those conspiracies

1212
00:38:56,765 --> 00:38:57,865
rolled out, where it was like,

1213
00:38:58,025 --> 00:38:59,205
me and Morgan, we called those

1214
00:38:59,215 --> 00:39:00,755
trifectas, where there's paranormal

1215
00:39:00,755 --> 00:39:03,115
conspiracy and true crime all in one.

1216
00:39:03,505 --> 00:39:05,475
And so, like, it was a true crime case,

1217
00:39:05,495 --> 00:39:07,055
but it had so many conspiracies, like,

1218
00:39:07,075 --> 00:39:11,415
oh, he was a secret spy who took a pill

1219
00:39:11,415 --> 00:39:13,025
to kill himself after the information

1220
00:39:13,025 --> 00:39:14,495
that he got, or he was murdered on

1221
00:39:14,495 --> 00:39:16,045
the beach and, you know, they could

1222
00:39:16,045 --> 00:39:17,895
never figure out what truly happened

1223
00:39:17,895 --> 00:39:19,525
to him and how everything went down.

1224
00:39:19,525 --> 00:39:21,725
But, and he had weird stuff in his system.

1225
00:39:21,925 --> 00:39:23,095
They recently identified him.

1226
00:39:23,095 --> 00:39:24,475
So then we got to go back and be like,

1227
00:39:24,475 --> 00:39:26,705
guys, we, we have the answers now.

1228
00:39:26,705 --> 00:39:27,915
We didn't need to speculate for

1229
00:39:27,915 --> 00:39:29,275
four and a half hours on that last

1230
00:39:29,275 --> 00:39:30,525
episode because now we have it.

1231
00:39:30,815 --> 00:39:31,915
And that's really fun too.

1232
00:39:31,915 --> 00:39:33,255
But I don't go back and

1233
00:39:33,255 --> 00:39:34,265
I put it in that episode.

1234
00:39:34,265 --> 00:39:36,595
Instead, I just do it in the new one.

1235
00:39:37,075 --> 00:39:38,095
I think that makes sense.

1236
00:39:38,115 --> 00:39:39,625
But it's, it's such a

1237
00:39:39,675 --> 00:39:40,825
shot in the dark of like.

1238
00:39:41,405 --> 00:39:42,725
If I go back and edit that

1239
00:39:42,725 --> 00:39:44,075
episode, will it make sense?

1240
00:39:44,075 --> 00:39:45,775
You know, it doesn't, because there

1241
00:39:45,785 --> 00:39:47,325
are different microphones because we've

1242
00:39:47,325 --> 00:39:48,695
been upgrading our microphones over

1243
00:39:48,695 --> 00:39:50,755
the years and I'm pretty positive one

1244
00:39:50,755 --> 00:39:52,115
of those episodes is one that sounds

1245
00:39:52,115 --> 00:39:53,905
like we're talking on our phones and

1246
00:39:53,905 --> 00:39:56,235
recording on our phones because no one

1247
00:39:56,235 --> 00:39:57,765
talks about that with baby podcasters.

1248
00:39:57,805 --> 00:39:59,385
If you do get big and you

1249
00:39:59,685 --> 00:40:02,440
don't, didn't have, a team in a

1250
00:40:02,440 --> 00:40:04,410
professional studio like we didn't.

1251
00:40:05,030 --> 00:40:06,870
There, you go back and listen to

1252
00:40:06,870 --> 00:40:08,420
our first episode, and I don't know

1253
00:40:08,420 --> 00:40:10,120
how anybody ever stayed past it.

1254
00:40:10,420 --> 00:40:11,820
Yeah, I, yeah, my very

1255
00:40:11,820 --> 00:40:13,190
first podcast the same way.

1256
00:40:13,220 --> 00:40:15,500
Yeah, it's truly, like, embarrassing.

1257
00:40:15,960 --> 00:40:16,970
We tell them, like, please don't

1258
00:40:16,970 --> 00:40:18,360
listen to season one until you love us.

1259
00:40:18,370 --> 00:40:19,950
Like, come listen to the current

1260
00:40:19,950 --> 00:40:21,360
season, and then you can go back

1261
00:40:21,370 --> 00:40:22,880
once you love us enough to sit

1262
00:40:22,880 --> 00:40:24,210
through that and fight through it.

1263
00:40:24,970 --> 00:40:25,640
That's amazing.

1264
00:40:25,820 --> 00:40:29,490
So you, you got to a point in, in your

1265
00:40:29,490 --> 00:40:31,780
journey where you got viral, you got

1266
00:40:31,790 --> 00:40:33,740
bigger, you got a lot more downloads

1267
00:40:33,740 --> 00:40:37,230
to your podcast, and eventually you got

1268
00:40:37,230 --> 00:40:40,110
to the point where you got advertisers.

1269
00:40:40,140 --> 00:40:40,390
Yeah.

1270
00:40:40,390 --> 00:40:42,220
Like you started making money.

1271
00:40:42,230 --> 00:40:43,180
Being with networks.

1272
00:40:43,410 --> 00:40:45,150
Being with networks and stuff like that.

1273
00:40:45,160 --> 00:40:47,110
What was that experience like?

1274
00:40:48,090 --> 00:40:50,850
It was fast and furious is what I call it.

1275
00:40:50,910 --> 00:40:53,920
I mean it, the first time that we, so

1276
00:40:54,160 --> 00:40:57,030
that video went viral on January 18th.

1277
00:40:57,060 --> 00:40:59,220
By January 20th, we were signed with

1278
00:40:59,280 --> 00:41:02,520
a network and this network offered

1279
00:41:02,520 --> 00:41:04,460
us to come in and they were going

1280
00:41:04,460 --> 00:41:06,390
to give us dynamic ads at first.

1281
00:41:06,390 --> 00:41:07,810
We had to have three months of downloads

1282
00:41:07,810 --> 00:41:09,080
with them before they would offer us

1283
00:41:09,080 --> 00:41:11,010
host red, which is where the value is in

1284
00:41:11,010 --> 00:41:13,120
terms of making big money in advertising,

1285
00:41:13,480 --> 00:41:15,190
but just getting dynamic ads, which

1286
00:41:15,190 --> 00:41:16,670
are like the flow from progressive

1287
00:41:16,700 --> 00:41:17,870
commercials that you'll get at the

1288
00:41:17,870 --> 00:41:19,690
beginning and end and throughout episodes.

1289
00:41:20,130 --> 00:41:22,200
Those are long term, really

1290
00:41:22,200 --> 00:41:23,410
good for making money.

1291
00:41:23,410 --> 00:41:25,480
But what's so wild is that most

1292
00:41:25,480 --> 00:41:26,870
people think like, if you do

1293
00:41:26,900 --> 00:41:27,940
just get an advertiser, like,

1294
00:41:27,950 --> 00:41:29,400
oh, you're making money, but.

1295
00:41:30,045 --> 00:41:32,435
Podcasting is, you got to

1296
00:41:32,435 --> 00:41:33,565
truly have your heart in it.

1297
00:41:33,575 --> 00:41:35,665
You're not going to make big money off of

1298
00:41:35,665 --> 00:41:38,325
it until you have been in it for a minute.

1299
00:41:38,595 --> 00:41:40,545
And you have good, good amounts.

1300
00:41:40,545 --> 00:41:42,385
And networks too nowadays are

1301
00:41:42,395 --> 00:41:44,505
pulling back in because it's so,

1302
00:41:45,085 --> 00:41:47,315
there's so many people with podcasts.

1303
00:41:47,335 --> 00:41:48,745
So there's no minimum guarantees

1304
00:41:48,745 --> 00:41:50,025
anymore and stuff like that.

1305
00:41:50,365 --> 00:41:52,435
But um, You know, going into

1306
00:41:52,435 --> 00:41:54,035
a network, it was crazy.

1307
00:41:54,195 --> 00:41:55,645
Thankfully, we did it a really good

1308
00:41:55,645 --> 00:41:57,275
way where we went in and I didn't

1309
00:41:57,285 --> 00:41:59,495
have a editor or producer yet.

1310
00:41:59,495 --> 00:42:00,725
We just still kind of did what

1311
00:42:00,725 --> 00:42:02,505
we were doing and added in ads.

1312
00:42:03,025 --> 00:42:04,935
But what was so valuable about it was

1313
00:42:04,935 --> 00:42:06,805
that everything started making sense.

1314
00:42:06,855 --> 00:42:08,375
I had heard up until that point, like,

1315
00:42:08,575 --> 00:42:10,245
you know, certain terms and I, you know,

1316
00:42:10,255 --> 00:42:11,855
be reading an article about podcasting.

1317
00:42:11,885 --> 00:42:13,745
I had no idea what CPM

1318
00:42:13,755 --> 00:42:15,655
was or anything like that.

1319
00:42:15,655 --> 00:42:16,135
And so.

1320
00:42:16,755 --> 00:42:18,275
And being there, I got to ask

1321
00:42:18,285 --> 00:42:20,375
people questions, and then, the

1322
00:42:20,375 --> 00:42:22,235
most valuable thing with a podcast,

1323
00:42:22,245 --> 00:42:24,415
the way to truly grow your podcast

1324
00:42:24,445 --> 00:42:27,705
is cross, cross episodes, cross

1325
00:42:27,705 --> 00:42:28,885
promotion, sorry, I don't know why.

1326
00:42:29,005 --> 00:42:29,645
I'm like, uh.

1327
00:42:29,825 --> 00:42:30,325
No, I gotcha.

1328
00:42:30,335 --> 00:42:31,435
I call it hanging out with my friends.

1329
00:42:31,625 --> 00:42:34,225
But, um, you know, going on other people's

1330
00:42:34,225 --> 00:42:36,185
podcasts or giving them a trailer to

1331
00:42:36,185 --> 00:42:37,605
put on theirs and then you swapping

1332
00:42:37,605 --> 00:42:38,955
with them and putting it on yours.

1333
00:42:39,285 --> 00:42:41,495
And that's, we were with Audioboom

1334
00:42:41,495 --> 00:42:42,875
at this time, and we loved Audioboom.

1335
00:42:42,905 --> 00:42:43,765
They were phenomenal.

1336
00:42:43,985 --> 00:42:46,235
they came in and they provided us with so

1337
00:42:46,235 --> 00:42:48,355
many connections and gave us an incredible

1338
00:42:48,355 --> 00:42:50,975
network of people and other podcasters

1339
00:42:51,205 --> 00:42:53,005
and relying on these other podcasters

1340
00:42:53,055 --> 00:42:55,085
like, Hey, then texting them personally.

1341
00:42:55,085 --> 00:42:56,615
Hey, did you, do you guys

1342
00:42:56,665 --> 00:42:58,015
have a spot for our trailer?

1343
00:42:58,015 --> 00:42:59,065
We have an open spot.

1344
00:42:59,065 --> 00:42:59,995
We'd love to trade with you.

1345
00:43:00,185 --> 00:43:01,125
Oh yeah, we don't this

1346
00:43:01,125 --> 00:43:02,135
week, but we do next week.

1347
00:43:02,145 --> 00:43:03,505
You guys can put ours in this week

1348
00:43:03,505 --> 00:43:04,855
and we'll put yours in next week.

1349
00:43:05,085 --> 00:43:05,515
Oh, okay.

1350
00:43:05,515 --> 00:43:06,015
Perfect.

1351
00:43:06,245 --> 00:43:07,835
So we, we started making these

1352
00:43:07,925 --> 00:43:09,275
awesome connections and we're

1353
00:43:09,275 --> 00:43:11,705
growing without me having to make

1354
00:43:11,705 --> 00:43:13,725
a TikTok video for it, which was.

1355
00:43:14,080 --> 00:43:16,270
really great and because

1356
00:43:16,270 --> 00:43:17,660
TikTok's really hard to do.

1357
00:43:19,250 --> 00:43:21,670
It's so crazy because it doesn't seem,

1358
00:43:21,720 --> 00:43:23,910
it's not like physically hard to get done.

1359
00:43:24,350 --> 00:43:27,910
It's the, it's the mental aspect of it.

1360
00:43:27,920 --> 00:43:29,900
The fact that people can in real time

1361
00:43:29,900 --> 00:43:33,810
comment on you and say their opinion and

1362
00:43:34,710 --> 00:43:36,990
you just, it's sometimes deteriorating

1363
00:43:36,990 --> 00:43:38,470
to your like mental state and like

1364
00:43:38,480 --> 00:43:40,900
also like your value of what you do.

1365
00:43:40,900 --> 00:43:42,450
It can hurt you sometimes.

1366
00:43:42,750 --> 00:43:44,560
So I went in.

1367
00:43:44,905 --> 00:43:46,325
You know, when I got to TikTok, I

1368
00:43:46,325 --> 00:43:49,105
was just so concerned with being

1369
00:43:49,105 --> 00:43:51,885
able to handle that, where on the

1370
00:43:51,895 --> 00:43:53,495
podcast, you can't comment on a

1371
00:43:53,495 --> 00:43:55,235
podcast as it's coming out, you know,

1372
00:43:55,235 --> 00:43:57,295
it's, it's just, it is what it is.

1373
00:43:57,305 --> 00:43:58,755
You can, if you really want to tell

1374
00:43:58,755 --> 00:43:59,955
me that you hate it, you got to come

1375
00:43:59,955 --> 00:44:01,105
to my Instagram and let me know.

1376
00:44:01,455 --> 00:44:03,435
So that's bold, and that's a lot of work.

1377
00:44:03,645 --> 00:44:04,925
Or you can leave a review.

1378
00:44:05,090 --> 00:44:06,440
And Spotify, thank God,

1379
00:44:06,450 --> 00:44:07,920
doesn't give typed out reviews.

1380
00:44:08,210 --> 00:44:09,890
Uh, Apple still does and

1381
00:44:09,900 --> 00:44:11,040
those will beat you down.

1382
00:44:11,040 --> 00:44:13,330
But when we got with these networks

1383
00:44:13,330 --> 00:44:14,830
and they sat us down and they taught

1384
00:44:14,830 --> 00:44:16,750
us these things and they, you know,

1385
00:44:16,910 --> 00:44:18,830
were so kind enough to connect us

1386
00:44:18,830 --> 00:44:20,310
with these amazing networks of other

1387
00:44:20,310 --> 00:44:21,870
podcasters that were with them.

1388
00:44:22,110 --> 00:44:23,740
And then because through these other

1389
00:44:23,740 --> 00:44:25,460
podcasters, we made more friends.

1390
00:44:25,700 --> 00:44:27,140
And before that we were only

1391
00:44:27,140 --> 00:44:28,960
in just like podcasting groups

1392
00:44:28,960 --> 00:44:30,804
on Facebook or in YouTube.

1393
00:44:30,875 --> 00:44:33,625
These massive Twitter group chats,

1394
00:44:33,985 --> 00:44:37,035
and it just wasn't sustainable for us.

1395
00:44:37,325 --> 00:44:39,335
We didn't know how that worked out.

1396
00:44:39,335 --> 00:44:41,265
And not that we were bashful in any way.

1397
00:44:41,265 --> 00:44:43,555
It's just like, we just didn't want to

1398
00:44:43,555 --> 00:44:45,865
go out with just anyone and promote them.

1399
00:44:46,165 --> 00:44:47,285
I'm very strict about that,

1400
00:44:47,295 --> 00:44:48,595
especially true crime.

1401
00:44:49,715 --> 00:44:51,175
A true crime podcast wants to come and

1402
00:44:51,175 --> 00:44:53,095
promote themselves on creeps and crimes.

1403
00:44:53,475 --> 00:44:55,415
You have to, I have to listen to

1404
00:44:55,415 --> 00:44:56,805
at least five of your episodes

1405
00:44:56,865 --> 00:44:58,725
fully before I'll bring you on,

1406
00:44:59,005 --> 00:45:01,345
only because I'm so particular

1407
00:45:01,355 --> 00:45:02,735
about like what your friend says.

1408
00:45:02,745 --> 00:45:05,265
Like, I can't take the, who's

1409
00:45:05,265 --> 00:45:06,425
your favorite serial killer?

1410
00:45:06,735 --> 00:45:08,115
Why would you ever say that?

1411
00:45:08,135 --> 00:45:10,215
Like, that doesn't sound good, friends.

1412
00:45:10,495 --> 00:45:11,085
Please don't.

1413
00:45:11,085 --> 00:45:12,255
And not that I'm judging people

1414
00:45:12,255 --> 00:45:13,505
for doing that, because I used

1415
00:45:13,505 --> 00:45:14,915
to probably do things like that.

1416
00:45:14,915 --> 00:45:16,005
And there's probably audio clips

1417
00:45:16,005 --> 00:45:18,045
of me saying some really messed

1418
00:45:18,045 --> 00:45:19,525
up things like that, but just

1419
00:45:19,525 --> 00:45:20,985
not being educated about it.

1420
00:45:21,345 --> 00:45:23,745
So the more I learned from doing it and

1421
00:45:23,745 --> 00:45:25,305
from meeting with people and from talking

1422
00:45:25,305 --> 00:45:27,415
with people, the better podcaster and the

1423
00:45:27,425 --> 00:45:29,025
more ethical I've become over the years.

1424
00:45:29,025 --> 00:45:29,815
And I'm still learning.

1425
00:45:29,815 --> 00:45:31,845
There's things that I today will

1426
00:45:31,845 --> 00:45:33,215
probably look back on in two years

1427
00:45:33,215 --> 00:45:34,485
from now and be like, why in the

1428
00:45:34,485 --> 00:45:36,345
world girl, would you ever say that?

1429
00:45:36,695 --> 00:45:37,855
But, you know, being with these

1430
00:45:37,865 --> 00:45:40,325
networks, they taught us things too.

1431
00:45:40,325 --> 00:45:41,325
Like they'd be like, Hey, we were

1432
00:45:41,325 --> 00:45:42,685
listening to this and you said this.

1433
00:45:42,685 --> 00:45:44,465
And, Though you know this, this,

1434
00:45:44,465 --> 00:45:46,095
and this, and this, it just might

1435
00:45:46,095 --> 00:45:47,525
be easier if you say it like this

1436
00:45:47,525 --> 00:45:50,225
instead, which was incredibly valuable

1437
00:45:50,225 --> 00:45:51,765
for us because we didn't know.

1438
00:45:51,995 --> 00:45:52,825
We truly didn't know.

1439
00:45:52,825 --> 00:45:54,315
We're just two little 20 something

1440
00:45:54,315 --> 00:45:55,675
year old girls in Knoxville

1441
00:45:55,675 --> 00:45:57,485
with no, like, network around

1442
00:45:57,485 --> 00:45:59,155
us that does what we're doing.

1443
00:45:59,495 --> 00:46:01,395
So when they came in and they helped

1444
00:46:01,395 --> 00:46:02,835
us and they gave us these ads and

1445
00:46:02,835 --> 00:46:04,175
they gave us these connections,

1446
00:46:04,605 --> 00:46:07,005
It totally changed it from a fun

1447
00:46:07,005 --> 00:46:09,175
side hobby to like business now.

1448
00:46:09,475 --> 00:46:11,035
We got ourselves an LLC.

1449
00:46:11,265 --> 00:46:13,145
We went and set up a bank account for us.

1450
00:46:13,145 --> 00:46:15,435
We got everything set up and luckily

1451
00:46:15,435 --> 00:46:16,875
I knew how to do all of that.

1452
00:46:16,875 --> 00:46:18,035
But then Patreon.

1453
00:46:18,365 --> 00:46:21,125
Patreon is life changing and if I could do

1454
00:46:21,125 --> 00:46:22,745
it all again, I would have had a backlog

1455
00:46:22,745 --> 00:46:24,855
a year before I even launched the Patreon.

1456
00:46:24,915 --> 00:46:25,205
Wow.

1457
00:46:25,335 --> 00:46:27,025
Because it is something that

1458
00:46:27,715 --> 00:46:29,775
we do an episode weekly public.

1459
00:46:30,475 --> 00:46:32,315
And then an episode weekly Patreon.

1460
00:46:32,315 --> 00:46:33,675
Back in the day, it was only

1461
00:46:33,675 --> 00:46:35,305
two bonus episodes on Patreon.

1462
00:46:35,885 --> 00:46:38,025
But learning to get to this point of a

1463
00:46:38,065 --> 00:46:40,425
recording schedule has been very hard.

1464
00:46:40,435 --> 00:46:42,035
And if I would have had that backlog

1465
00:46:42,045 --> 00:46:44,755
in my back pocket back then, it

1466
00:46:44,755 --> 00:46:46,035
would have been life changing and

1467
00:46:46,035 --> 00:46:47,475
I could have made a lot more money.

1468
00:46:47,740 --> 00:46:49,730
faster than I did because people didn't

1469
00:46:49,730 --> 00:46:51,940
want to, you know, join for 5 a month

1470
00:46:51,980 --> 00:46:54,020
to only be able to get two episodes.

1471
00:46:54,250 --> 00:46:55,140
They wanted to wait until we

1472
00:46:55,140 --> 00:46:56,730
were five months in and we had 10

1473
00:46:56,730 --> 00:46:57,910
episodes that they could binge.

1474
00:46:58,210 --> 00:46:59,970
So, and that's another thing, if I

1475
00:46:59,970 --> 00:47:01,390
could go back in time and restart

1476
00:47:01,390 --> 00:47:02,750
the podcast, I would have dropped

1477
00:47:02,760 --> 00:47:04,310
five episodes on the first day.

1478
00:47:04,640 --> 00:47:05,510
I wouldn't have dropped one

1479
00:47:05,510 --> 00:47:06,560
episode, I'd have been five.

1480
00:47:07,070 --> 00:47:08,630
Because people want to binge you.

1481
00:47:09,235 --> 00:47:10,375
Master of the Air that me and you

1482
00:47:10,375 --> 00:47:11,615
were talking about before we recorded.

1483
00:47:11,905 --> 00:47:12,825
It's still rolling out.

1484
00:47:12,915 --> 00:47:13,715
I don't want to watch

1485
00:47:13,715 --> 00:47:14,515
it as it's rolling out.

1486
00:47:14,555 --> 00:47:16,175
I want to watch it as it's already out

1487
00:47:16,175 --> 00:47:17,785
so I can binge it all in one night.

1488
00:47:18,135 --> 00:47:19,665
And that's the type of listener I am.

1489
00:47:19,695 --> 00:47:21,655
And if you can only listen to one episode

1490
00:47:21,655 --> 00:47:23,235
of a podcast, you're going to get into

1491
00:47:23,255 --> 00:47:25,365
it and be like, dang it, you know, man,

1492
00:47:25,555 --> 00:47:26,915
I wish I had three more to listen to.

1493
00:47:27,155 --> 00:47:29,175
So if I could have gone back in time,

1494
00:47:29,215 --> 00:47:31,025
luckily, I had a year under my belt

1495
00:47:31,035 --> 00:47:32,615
before people started listening to me.

1496
00:47:32,635 --> 00:47:34,295
So, you know, they had

1497
00:47:34,665 --> 00:47:36,665
75 episodes, who knows.

1498
00:47:37,025 --> 00:47:39,010
But, um I would have done that,

1499
00:47:39,020 --> 00:47:41,670
but Patreon and working with

1500
00:47:41,670 --> 00:47:43,060
these advertisers, that was

1501
00:47:43,060 --> 00:47:44,370
the only way we made money.

1502
00:47:44,380 --> 00:47:45,870
Like, our business became profitable

1503
00:47:45,870 --> 00:47:47,520
in that, other than merch sales

1504
00:47:47,520 --> 00:47:48,720
and stuff, but we were basically

1505
00:47:48,720 --> 00:47:49,890
breaking even with that and just

1506
00:47:49,890 --> 00:47:51,330
doing it for funsies and marketing.

1507
00:47:51,380 --> 00:47:53,270
And, you know, we both invested a

1508
00:47:53,270 --> 00:47:55,010
lot of our own personal money into

1509
00:47:55,010 --> 00:47:57,260
the company at first, and we still

1510
00:47:57,260 --> 00:47:58,570
have that money sitting in here,

1511
00:47:58,570 --> 00:48:00,100
and it's in our operation agreement.

1512
00:48:00,410 --> 00:48:04,390
Um, but what's so, what's also interesting

1513
00:48:04,410 --> 00:48:07,400
is, the negotiations that goes into

1514
00:48:07,640 --> 00:48:10,270
changing networks and joining networks

1515
00:48:10,270 --> 00:48:11,950
and getting offers from networks.

1516
00:48:12,260 --> 00:48:13,420
And that's something that no one

1517
00:48:13,430 --> 00:48:15,290
really teaches you about or podcasters

1518
00:48:15,300 --> 00:48:16,910
don't talk about because it's the

1519
00:48:16,910 --> 00:48:18,970
behind the scenes showbiz, obviously.

1520
00:48:19,140 --> 00:48:20,230
Yeah, but you probably

1521
00:48:20,230 --> 00:48:21,170
do a whole other episode.

1522
00:48:21,170 --> 00:48:22,700
I mean, we could sit here and we could

1523
00:48:22,700 --> 00:48:25,030
do a five episode series on that because

1524
00:48:25,030 --> 00:48:27,170
I I wish I would have had a location

1525
00:48:27,170 --> 00:48:30,020
to go to learn the terminology before

1526
00:48:30,020 --> 00:48:31,520
I had to go meet with these networks.

1527
00:48:31,920 --> 00:48:34,210
But my saving grace was that we got

1528
00:48:34,220 --> 00:48:36,660
an agent from WME, William Morris

1529
00:48:36,660 --> 00:48:39,600
Endeavor, out of New York, who reached

1530
00:48:39,600 --> 00:48:43,905
out to us in June of 2022 because We had

1531
00:48:43,905 --> 00:48:46,095
like three more videos go viral and we

1532
00:48:46,095 --> 00:48:48,505
stayed on the charts for like months.

1533
00:48:49,125 --> 00:48:50,315
And I didn't know how to handle it.

1534
00:48:50,385 --> 00:48:51,495
It was to the point that

1535
00:48:51,565 --> 00:48:53,395
I no longer had control.

1536
00:48:53,415 --> 00:48:54,575
We had reached the end

1537
00:48:54,575 --> 00:48:56,355
of my education in it.

1538
00:48:56,645 --> 00:48:58,065
And the amount of articles I

1539
00:48:58,065 --> 00:48:59,175
could read, like they were, I've

1540
00:48:59,175 --> 00:49:01,105
read every article on podcasting.

1541
00:49:01,505 --> 00:49:03,585
And he came in at the perfect time,

1542
00:49:03,585 --> 00:49:05,255
Grayson, like was our saving grace.

1543
00:49:05,385 --> 00:49:07,915
He walked in and totally helped us.

1544
00:49:07,955 --> 00:49:09,225
He did all the.

1545
00:49:09,585 --> 00:49:10,785
Legal things behind the

1546
00:49:10,795 --> 00:49:12,165
scenes, all the negotiations.

1547
00:49:12,165 --> 00:49:13,185
So we didn't have to.

1548
00:49:13,185 --> 00:49:14,365
He taught us things.

1549
00:49:14,645 --> 00:49:16,905
And then, um, we've gone, we've

1550
00:49:16,905 --> 00:49:18,705
switched networks three times now.

1551
00:49:18,745 --> 00:49:20,255
Not switched, but graduated on

1552
00:49:20,255 --> 00:49:22,175
and changed just to see, you

1553
00:49:22,175 --> 00:49:23,795
know, what type of network we

1554
00:49:23,795 --> 00:49:24,969
need to be with and we work with.

1555
00:49:26,080 --> 00:49:27,540
Currently, we are independent,

1556
00:49:27,550 --> 00:49:28,950
which was really needed.

1557
00:49:29,020 --> 00:49:31,000
And I do encourage people that do have

1558
00:49:31,000 --> 00:49:33,050
a podcast and do have gone through

1559
00:49:33,050 --> 00:49:35,740
networks to maybe take a little

1560
00:49:35,830 --> 00:49:37,450
break, a little hiatus for yourself.

1561
00:49:37,470 --> 00:49:39,640
Because what this has done for me, this

1562
00:49:39,640 --> 00:49:41,620
last three months for Morgan and I, my

1563
00:49:41,620 --> 00:49:43,894
business partner, it has allowed us to.

1564
00:49:44,085 --> 00:49:46,855
Take it back to the beginning and be the

1565
00:49:46,855 --> 00:49:48,535
only thing, the only reason that this

1566
00:49:48,535 --> 00:49:50,125
thing keeps going, you know what I mean?

1567
00:49:50,425 --> 00:49:51,385
Because when you have a big

1568
00:49:51,385 --> 00:49:52,605
team, sometimes you get lost

1569
00:49:52,605 --> 00:49:54,305
and you like delegate things.

1570
00:49:54,595 --> 00:49:56,245
But when it's all back in your hands

1571
00:49:56,245 --> 00:49:57,635
and you're taking care of it again,

1572
00:49:57,845 --> 00:49:59,245
you're more creative about it.

1573
00:49:59,505 --> 00:50:01,305
You can think bigger about your brand

1574
00:50:01,305 --> 00:50:02,605
and what you want for your brand

1575
00:50:02,615 --> 00:50:04,145
and how you want to do this podcast.

1576
00:50:04,145 --> 00:50:04,895
And you start thinking

1577
00:50:04,895 --> 00:50:05,545
out of the box again.

1578
00:50:05,585 --> 00:50:07,265
Because sometimes when all of the like

1579
00:50:07,265 --> 00:50:09,595
business like, Math comes into it,

1580
00:50:09,595 --> 00:50:11,545
all the spreadsheets and all the taxes

1581
00:50:11,545 --> 00:50:13,405
and everything, you lose that little

1582
00:50:13,405 --> 00:50:14,985
like creative spark that you have.

1583
00:50:15,255 --> 00:50:17,275
So being independent right now

1584
00:50:17,275 --> 00:50:19,045
has been so great for us and it's

1585
00:50:19,065 --> 00:50:20,435
been like a little bit of a breath

1586
00:50:20,435 --> 00:50:21,845
of fresh air because again, it's

1587
00:50:21,895 --> 00:50:23,265
only, it's back to me and Morgan.

1588
00:50:23,265 --> 00:50:25,625
It's back to what it was and where

1589
00:50:25,625 --> 00:50:28,445
we started and having to look back at

1590
00:50:29,195 --> 00:50:31,045
the girls who started this podcast,

1591
00:50:31,055 --> 00:50:32,835
the 22 year old girls who did it and,

1592
00:50:33,260 --> 00:50:35,600
We're in the most echoey room in the

1593
00:50:35,600 --> 00:50:37,150
world with the worst microphones that

1594
00:50:37,150 --> 00:50:39,380
ever existed on the earth from Amazon.

1595
00:50:39,680 --> 00:50:41,860
Like, looking at those girls versus

1596
00:50:41,860 --> 00:50:43,350
the girls today that are independently

1597
00:50:43,350 --> 00:50:45,100
doing this, not completely on our own.

1598
00:50:45,100 --> 00:50:46,080
We still have our agent.

1599
00:50:46,080 --> 00:50:47,800
We still have, we now have a manager

1600
00:50:47,800 --> 00:50:50,360
who, she is our nine shining armor.

1601
00:50:50,360 --> 00:50:52,730
We call her Mama Mags, our, our

1602
00:50:52,730 --> 00:50:54,680
Momager, but also our Magager.

1603
00:50:55,190 --> 00:50:58,420
She is truly like, so amazing to us and

1604
00:50:58,420 --> 00:51:01,630
like, really keeps us encouraged and,

1605
00:51:02,880 --> 00:51:05,780
also validates a lot of things like,

1606
00:51:05,860 --> 00:51:07,740
you know, this is normal for podcasters.

1607
00:51:07,770 --> 00:51:08,640
It takes a minute.

1608
00:51:10,340 --> 00:51:11,780
And that's the kind of the thing

1609
00:51:11,780 --> 00:51:12,910
that you hear over and over again.

1610
00:51:12,910 --> 00:51:14,800
When you think you've made it, you're

1611
00:51:14,810 --> 00:51:17,680
not small enough to do what small

1612
00:51:17,690 --> 00:51:20,060
podcasters do, but you're not big

1613
00:51:20,060 --> 00:51:21,830
enough to do what the big podcasters do.

1614
00:51:21,830 --> 00:51:23,530
So you're in this little in between and

1615
00:51:23,530 --> 00:51:25,140
that's kind of where we sit right now.

1616
00:51:25,140 --> 00:51:26,440
We're big, we're too big to

1617
00:51:26,440 --> 00:51:27,450
do the small things, but we're

1618
00:51:27,450 --> 00:51:28,790
too small to do the big things.

1619
00:51:29,250 --> 00:51:31,310
And having a manager.

1620
00:51:31,565 --> 00:51:33,775
or someone, just an advisor to sit with

1621
00:51:33,775 --> 00:51:35,795
us and be like, Oh, this is totally fine.

1622
00:51:36,035 --> 00:51:36,655
This is normal.

1623
00:51:36,655 --> 00:51:37,505
This is what we're going to do.

1624
00:51:37,525 --> 00:51:39,165
And then also at the same time, being

1625
00:51:39,165 --> 00:51:41,965
able to take it back to the bare basics

1626
00:51:41,975 --> 00:51:44,175
of what Creeps and Crimes is and where

1627
00:51:44,175 --> 00:51:47,685
it started has been like amazing.

1628
00:51:47,845 --> 00:51:50,575
And I, Wish every brand had an opportunity

1629
00:51:50,575 --> 00:51:52,765
to kind of press that pause button on

1630
00:51:52,795 --> 00:51:54,965
their business and take a step back

1631
00:51:54,965 --> 00:51:56,965
and look at it and not be so panicked.

1632
00:51:56,965 --> 00:51:58,645
Like I've seen my dad over the years

1633
00:51:58,935 --> 00:52:02,635
have to be so stressed out and unable to

1634
00:52:02,675 --> 00:52:05,435
think big enough to, you know, how do I,

1635
00:52:05,725 --> 00:52:08,005
how do I take my next step as a company,

1636
00:52:08,085 --> 00:52:10,325
as a business owner, as an entrepreneur?

1637
00:52:10,665 --> 00:52:11,947
And then him having to be

1638
00:52:11,947 --> 00:52:13,280
like, I need to step out.

1639
00:52:13,350 --> 00:52:16,310
I need to go sit at the river and fish

1640
00:52:16,370 --> 00:52:18,470
like I did when I was 15 and play my

1641
00:52:18,470 --> 00:52:20,470
banjo and do the things I need to play

1642
00:52:20,470 --> 00:52:22,260
my guitars, have my buddies come out with

1643
00:52:22,260 --> 00:52:24,290
me, take a day, and I'll come home with

1644
00:52:24,300 --> 00:52:26,060
all the ideas that I need to survive.

1645
00:52:26,400 --> 00:52:28,980
That, and having to make yourself, because

1646
00:52:28,980 --> 00:52:30,430
as an entrepreneur, as a business owner,

1647
00:52:30,650 --> 00:52:32,780
you have to Like, you know when a dog

1648
00:52:32,800 --> 00:52:34,430
puts the brakes on when you're walking it?

1649
00:52:34,620 --> 00:52:36,280
You have to literally, like, yank

1650
00:52:36,280 --> 00:52:38,390
yourself, like, Taylar, pull yourself

1651
00:52:38,390 --> 00:52:39,740
away from this computer, pull yourself

1652
00:52:39,740 --> 00:52:41,540
away from this spreadsheet, go and

1653
00:52:41,540 --> 00:52:43,450
take it back and take a breath.

1654
00:52:43,860 --> 00:52:45,720
That truly, learning to do

1655
00:52:45,720 --> 00:52:47,480
that for myself, has saved

1656
00:52:47,520 --> 00:52:49,410
creeps and crimes many a times.

1657
00:52:49,430 --> 00:52:51,160
It could have been done before

1658
00:52:51,160 --> 00:52:52,190
this, even though it's been

1659
00:52:52,190 --> 00:52:53,530
successful and it's been on the app

1660
00:52:53,530 --> 00:52:54,670
and it took a while to get there.

1661
00:52:54,850 --> 00:52:56,610
You think once you finally get there, it's

1662
00:52:56,610 --> 00:52:58,084
gonna all be smooth sailing, but it's not.

1663
00:52:58,375 --> 00:52:59,455
You kind of lose yourself

1664
00:52:59,455 --> 00:53:00,015
in it a little bit.

1665
00:53:00,995 --> 00:53:02,195
And it's, that's a hard

1666
00:53:02,195 --> 00:53:03,115
thing to deal with.

1667
00:53:03,885 --> 00:53:05,975
Finding space is something, I mean, I

1668
00:53:05,975 --> 00:53:07,205
struggle with it, but it's something I

1669
00:53:07,205 --> 00:53:10,515
try to do in my business as much as I can.

1670
00:53:10,525 --> 00:53:11,795
You know, take those mental health

1671
00:53:11,795 --> 00:53:15,195
days and, um, not to relax per se, but

1672
00:53:15,195 --> 00:53:17,295
just to, just to give myself the space.

1673
00:53:17,305 --> 00:53:18,700
There's that, you know, Um,

1674
00:53:18,710 --> 00:53:19,570
like you mentioned, shower

1675
00:53:19,570 --> 00:53:20,650
thoughts and things like that.

1676
00:53:20,650 --> 00:53:23,730
Like you got to give yourself time, um,

1677
00:53:24,150 --> 00:53:26,300
you know, as much as possible to have

1678
00:53:26,310 --> 00:53:28,350
that ability to access that creativity

1679
00:53:28,680 --> 00:53:30,420
and yeah, if you lose that, yeah, you

1680
00:53:30,420 --> 00:53:31,960
just become, okay, we need to get it done.

1681
00:53:31,960 --> 00:53:32,770
We got to fire here.

1682
00:53:32,770 --> 00:53:33,690
We got to change this here.

1683
00:53:33,830 --> 00:53:34,540
We got to do all that.

1684
00:53:34,540 --> 00:53:36,220
So it makes total sense.

1685
00:53:36,270 --> 00:53:37,530
And all, you know, one of the things

1686
00:53:37,530 --> 00:53:39,590
that my dad has always said is.

1687
00:53:39,960 --> 00:53:41,800
And like I said, he's an entrepreneur.

1688
00:53:41,830 --> 00:53:43,130
My, I was the first person in

1689
00:53:43,130 --> 00:53:45,670
my family ever to go to college.

1690
00:53:46,120 --> 00:53:48,870
Um, my dad, he tried to go to college,

1691
00:53:48,880 --> 00:53:51,160
but he just was like bored in the classes.

1692
00:53:51,160 --> 00:53:51,970
He's like, I could just

1693
00:53:51,970 --> 00:53:52,880
be making money right now.

1694
00:53:52,880 --> 00:53:55,450
Like my dad is incredibly intelligent,

1695
00:53:55,580 --> 00:53:56,940
truly like taught me everything I

1696
00:53:56,940 --> 00:53:59,180
know about owning a business and

1697
00:53:59,460 --> 00:54:00,970
being passionate about things.

1698
00:54:00,970 --> 00:54:02,720
And so he went off on his

1699
00:54:02,720 --> 00:54:04,790
own and he created who he is.

1700
00:54:05,070 --> 00:54:05,920
from the ground up.

1701
00:54:06,310 --> 00:54:08,050
He had the idea in his head that he

1702
00:54:08,050 --> 00:54:09,530
turned into something that was tangible.

1703
00:54:09,920 --> 00:54:11,330
But that meant that one day he had

1704
00:54:11,330 --> 00:54:12,700
to be the boss of a lot of people.

1705
00:54:13,240 --> 00:54:16,750
And my dad is a scary boss, but he's

1706
00:54:16,750 --> 00:54:18,650
a good friend and he's a good person.

1707
00:54:18,940 --> 00:54:21,120
And he had, it took him a long time

1708
00:54:21,120 --> 00:54:22,900
to learn how to work with his friends

1709
00:54:22,900 --> 00:54:26,110
because he loves working with his friends.

1710
00:54:26,710 --> 00:54:28,230
And that's another valuable lesson that

1711
00:54:28,230 --> 00:54:31,070
he taught me is how important it is to,

1712
00:54:31,130 --> 00:54:33,050
as a business owner, as a small business,

1713
00:54:33,440 --> 00:54:35,540
to work with other small businesses and

1714
00:54:35,540 --> 00:54:37,260
to support them and love on them and give

1715
00:54:37,260 --> 00:54:39,280
them your business and trade with them

1716
00:54:39,280 --> 00:54:41,010
and make sure that you guys are both doing

1717
00:54:41,010 --> 00:54:42,750
good and you're both being taken care of.

1718
00:54:43,040 --> 00:54:44,910
And, but it's also a hard thing where

1719
00:54:44,910 --> 00:54:46,290
you have to create boundaries that

1720
00:54:46,290 --> 00:54:47,970
this is business and this is personal.

1721
00:54:48,390 --> 00:54:50,610
And that was hard for him, but

1722
00:54:51,170 --> 00:54:52,880
One of the things that he always

1723
00:54:52,880 --> 00:54:54,500
taught me is that you work circles

1724
00:54:54,500 --> 00:54:55,670
around everyone around you.

1725
00:54:55,710 --> 00:54:57,350
Like if someone's working harder

1726
00:54:57,350 --> 00:54:59,760
than you, you work double them.

1727
00:54:59,770 --> 00:55:01,750
You do double what they're doing and

1728
00:55:01,750 --> 00:55:03,090
you put that pressure on yourself.

1729
00:55:03,090 --> 00:55:07,050
But also what you have to do is you have

1730
00:55:07,050 --> 00:55:11,995
to When you are the boss of everyone,

1731
00:55:12,315 --> 00:55:15,095
it feels like the weight of all of their

1732
00:55:15,095 --> 00:55:17,085
families is also on your shoulders.

1733
00:55:17,405 --> 00:55:18,945
So not only are you worrying about

1734
00:55:18,945 --> 00:55:21,755
providing for your family and making sure

1735
00:55:21,755 --> 00:55:23,555
that you have a roof over your head and

1736
00:55:23,555 --> 00:55:25,625
that your children have food on the table

1737
00:55:25,625 --> 00:55:27,925
and have, get the opportunity to do things

1738
00:55:27,925 --> 00:55:30,335
that they want to do to better themselves.

1739
00:55:30,785 --> 00:55:33,315
As the boss, you're thinking about

1740
00:55:33,425 --> 00:55:35,915
those people too that you're hiring.

1741
00:55:36,165 --> 00:55:37,375
You're thinking about their kids.

1742
00:55:37,375 --> 00:55:38,725
Do their kids have the ability

1743
00:55:38,725 --> 00:55:39,685
to do what they want to do?

1744
00:55:39,705 --> 00:55:41,395
Extracurricular activities, to go on

1745
00:55:41,395 --> 00:55:43,595
vacation with their dad, to have their

1746
00:55:43,595 --> 00:55:45,915
dad home at five o'clock, to have their

1747
00:55:45,915 --> 00:55:47,445
mom be able to pick them up from school

1748
00:55:47,445 --> 00:55:49,565
some days, to have their mom being able to

1749
00:55:49,735 --> 00:55:51,245
stay home with them one day when they're

1750
00:55:51,245 --> 00:55:54,115
sick, to, you know, Mom to be able to

1751
00:55:54,115 --> 00:55:55,445
come home and have dinner on the table

1752
00:55:55,445 --> 00:55:57,105
and not have to make it for everyone

1753
00:55:57,115 --> 00:55:59,025
You know Things like that that you don't

1754
00:55:59,085 --> 00:56:00,555
that you think about for yourself when

1755
00:56:00,555 --> 00:56:02,795
you're the boss and you have a business

1756
00:56:02,795 --> 00:56:04,125
and you have this Thing that you've built

1757
00:56:04,135 --> 00:56:05,585
underneath you and you have these people

1758
00:56:05,585 --> 00:56:07,335
that have supported you and make it to

1759
00:56:07,335 --> 00:56:09,375
where you can be who you Are you also

1760
00:56:09,375 --> 00:56:11,975
have to pay them back and give them that

1761
00:56:11,975 --> 00:56:15,545
grace too that you need So that lesson

1762
00:56:15,545 --> 00:56:18,125
from my dad taught me to check in with my

1763
00:56:18,125 --> 00:56:20,500
business partner More than just getting

1764
00:56:20,500 --> 00:56:21,850
frustrated because sometimes you can get

1765
00:56:21,850 --> 00:56:23,530
frustrated because in your head you're

1766
00:56:23,530 --> 00:56:25,330
like I'm here Why aren't you with me?

1767
00:56:25,600 --> 00:56:26,970
And then they're like, you know, I'm

1768
00:56:26,970 --> 00:56:29,310
having an off day So we had to start

1769
00:56:29,320 --> 00:56:31,840
implementing like hey, are you okay?

1770
00:56:32,160 --> 00:56:33,860
Like do you have the energy to come

1771
00:56:33,860 --> 00:56:35,860
and do this recording today or do

1772
00:56:35,860 --> 00:56:37,960
you want to take a step back or hey?

1773
00:56:37,970 --> 00:56:40,030
Do you need something from me or

1774
00:56:40,250 --> 00:56:42,780
and her because I'm very prideful.

1775
00:56:43,390 --> 00:56:45,570
You have to ask me And you have to

1776
00:56:45,570 --> 00:56:47,270
dig a little bit because I'm in back,

1777
00:56:47,270 --> 00:56:48,740
I'm fine, I'm fine, I'm totally fine.

1778
00:56:48,740 --> 00:56:50,492
I'm not okay, I'm wearing a

1779
00:56:50,492 --> 00:56:51,840
ribs now, it's been a bad day.

1780
00:56:52,820 --> 00:56:55,010
You know, but learning to not only

1781
00:56:55,010 --> 00:56:56,830
give yourself that grace and that space

1782
00:56:56,840 --> 00:56:59,720
to be able to go and, you know, close

1783
00:56:59,720 --> 00:57:01,200
out everything else and listen to that

1784
00:57:01,200 --> 00:57:02,600
creative voice inside of you, that

1785
00:57:02,640 --> 00:57:04,745
entrepreneur voice that's, naturally

1786
00:57:04,765 --> 00:57:07,865
in us, giving yourself the grace and

1787
00:57:07,865 --> 00:57:09,845
the space and the silence to hear them.

1788
00:57:10,135 --> 00:57:12,115
But you also have to do that for your

1789
00:57:12,115 --> 00:57:14,635
employees and for your partners, because

1790
00:57:14,715 --> 00:57:17,845
if they aren't happy and if they aren't

1791
00:57:17,845 --> 00:57:20,295
fulfilled and if they aren't calm

1792
00:57:20,305 --> 00:57:22,555
and relaxed and creative, then you

1793
00:57:22,555 --> 00:57:24,165
don't have a business without them.

1794
00:57:26,430 --> 00:57:27,560
It is a challenge.

1795
00:57:27,610 --> 00:57:29,720
You become, you become a parent, as a

1796
00:57:29,720 --> 00:57:31,470
parent, you become a parent twice over.

1797
00:57:31,750 --> 00:57:33,200
Um, because now I have

1798
00:57:33,210 --> 00:57:34,340
two families to feed.

1799
00:57:34,730 --> 00:57:36,900
And, um, yeah, the minute you get

1800
00:57:37,050 --> 00:57:38,240
into a bigger business and you

1801
00:57:38,240 --> 00:57:40,220
have employees like Colton, who's

1802
00:57:40,220 --> 00:57:41,560
sitting behind the cameras right now.

1803
00:57:42,080 --> 00:57:43,770
Um, and other people, it's like, how

1804
00:57:43,770 --> 00:57:45,390
do I make sure that they're supported?

1805
00:57:45,400 --> 00:57:47,985
How do I make sure that You know, he's

1806
00:57:47,985 --> 00:57:49,535
gonna, you know, be earning enough

1807
00:57:49,545 --> 00:57:51,285
with us to where he feels comfortable.

1808
00:57:51,285 --> 00:57:52,105
It doesn't feel like he's got

1809
00:57:52,105 --> 00:57:53,375
to go out and find 15 other

1810
00:57:53,375 --> 00:57:54,715
jobs or things like that.

1811
00:57:54,715 --> 00:57:56,765
And yeah, it's a, it's a battle.

1812
00:57:56,815 --> 00:57:58,385
It's, it's definitely a challenge.

1813
00:57:58,395 --> 00:58:00,755
And it's something that, um, yeah,

1814
00:58:00,755 --> 00:58:02,635
it's a extra burden you carry.

1815
00:58:02,635 --> 00:58:04,015
You don't really think about it first.

1816
00:58:04,025 --> 00:58:05,695
But yeah, once you get into it,

1817
00:58:05,695 --> 00:58:06,805
it's like, oh, wow, I'm really

1818
00:58:06,805 --> 00:58:08,065
responsible for all these people.

1819
00:58:08,075 --> 00:58:08,095
Yeah.

1820
00:58:09,015 --> 00:58:09,545
Kind of scary.

1821
00:58:09,545 --> 00:58:09,855
It is.

1822
00:58:09,855 --> 00:58:10,835
It's kind of scary because you

1823
00:58:10,835 --> 00:58:12,305
feel like they're your family and

1824
00:58:12,305 --> 00:58:13,795
they are your family because you

1825
00:58:13,795 --> 00:58:15,235
can't do anything without them.

1826
00:58:15,245 --> 00:58:17,205
They truly are your keepers too.

1827
00:58:17,205 --> 00:58:18,265
Your business partners, your

1828
00:58:18,265 --> 00:58:20,235
employees, those are your keepers.

1829
00:58:20,545 --> 00:58:22,235
They know what's going on within

1830
00:58:22,235 --> 00:58:23,965
your life and within your business

1831
00:58:23,975 --> 00:58:25,185
more than anyone else does.

1832
00:58:25,690 --> 00:58:27,810
And they kind of set the tone for how

1833
00:58:27,810 --> 00:58:29,220
it goes out because you're trusting

1834
00:58:29,220 --> 00:58:30,460
them with different pieces of you.

1835
00:58:30,460 --> 00:58:32,350
But in media, it's very different.

1836
00:58:32,360 --> 00:58:34,190
My dad's in mortgage, um, mortgage

1837
00:58:34,190 --> 00:58:35,250
loan officer and marketing.

1838
00:58:35,620 --> 00:58:36,160
But, um,

1839
00:58:36,170 --> 00:58:36,670
Much different.

1840
00:58:36,770 --> 00:58:37,460
Much different.

1841
00:58:37,460 --> 00:58:39,240
But in, in, it's hard in media

1842
00:58:39,280 --> 00:58:41,960
too, because, you know, your

1843
00:58:42,050 --> 00:58:43,840
agents and your managers, they

1844
00:58:43,840 --> 00:58:45,260
only make money if you make money.

1845
00:58:45,310 --> 00:58:45,630
Yeah.

1846
00:58:46,030 --> 00:58:48,850
And you can't, you know, hope and pray.

1847
00:58:49,130 --> 00:58:50,710
You, you hope and pray that they'll

1848
00:58:50,710 --> 00:58:52,010
stick beside you until you do

1849
00:58:52,010 --> 00:58:54,700
make enough for them, but it's.

1850
00:58:56,135 --> 00:58:58,065
It's an added layer to be like, I wanna

1851
00:58:58,065 --> 00:59:01,035
make sure that you are just as bought

1852
00:59:01,035 --> 00:59:03,125
in and you're getting reward too.

1853
00:59:03,145 --> 00:59:04,365
And in fact, I would almost

1854
00:59:04,365 --> 00:59:06,175
rather you have it before I did.

1855
00:59:06,475 --> 00:59:08,495
Because I know that I'm gonna have this

1856
00:59:08,495 --> 00:59:10,845
passion for it and I'm gonna make it work

1857
00:59:10,915 --> 00:59:13,215
because it's mine, but it's not yours.

1858
00:59:13,515 --> 00:59:15,965
So I want you to keep up with me.

1859
00:59:15,975 --> 00:59:18,985
And in media and in podcasting,

1860
00:59:19,235 --> 00:59:22,395
your only money is advertising,

1861
00:59:22,545 --> 00:59:25,570
Patreon, That's about it.

1862
00:59:26,170 --> 00:59:28,130
Like, uh, advertising and Patreon.

1863
00:59:28,170 --> 00:59:28,470
That's it.

1864
00:59:28,740 --> 00:59:31,460
So you have to make sure that when you're

1865
00:59:31,460 --> 00:59:33,050
doing these deals and stuff that it's

1866
00:59:33,060 --> 00:59:35,130
also profitable for everyone around you.

1867
00:59:35,340 --> 00:59:36,670
And then with me being a co

1868
00:59:36,670 --> 00:59:38,370
hosted podcast, everything's

1869
00:59:38,370 --> 00:59:40,010
50 50 too between her and I.

1870
00:59:40,240 --> 00:59:41,820
So we make sure that, you know,

1871
00:59:41,820 --> 00:59:43,220
hey, we know this is a little bit,

1872
00:59:43,270 --> 00:59:44,744
only a little bit tiny money, but.

1873
00:59:45,165 --> 00:59:47,265
Another thing is, is we don't, we haven't

1874
00:59:47,345 --> 00:59:49,455
written ourselves a check for the podcast.

1875
00:59:49,475 --> 00:59:51,565
We have never taken money from it.

1876
00:59:51,735 --> 00:59:53,575
We buy our clothes and things that we

1877
00:59:53,575 --> 00:59:56,345
need to do the podcast and furniture, and

1878
00:59:56,345 --> 00:59:57,785
we help each other out when we need it.

1879
00:59:57,785 --> 01:00:00,075
Like, you know, if you need to cover

1880
01:00:00,075 --> 01:00:01,630
your mortgage this month, Friend,

1881
01:00:01,630 --> 01:00:03,910
it's like, but for the most part, we

1882
01:00:03,910 --> 01:00:06,210
keep it as savings until it comes to

1883
01:00:06,210 --> 01:00:08,240
the point that we can grow with it.

1884
01:00:08,580 --> 01:00:10,400
And that was a conscious decision that

1885
01:00:10,400 --> 01:00:11,910
people told us, like, hey, don't really

1886
01:00:11,910 --> 01:00:14,090
do, like, be careful with how, you know,

1887
01:00:14,390 --> 01:00:17,560
money is the driver in a lot of things.

1888
01:00:17,560 --> 01:00:18,430
And of course it is.

1889
01:00:18,700 --> 01:00:19,550
100 percent is.

1890
01:00:19,630 --> 01:00:20,930
It can also be a catalyst when

1891
01:00:20,930 --> 01:00:21,860
you have a business partner.

1892
01:00:21,890 --> 01:00:22,550
Absolutely.

1893
01:00:22,550 --> 01:00:25,000
So we just have done our best this

1894
01:00:25,000 --> 01:00:28,370
entire time to, you know, hey, we need

1895
01:00:28,370 --> 01:00:29,770
to be business partners today, but.

1896
01:00:30,345 --> 01:00:31,595
In an hour, let's be besties

1897
01:00:31,615 --> 01:00:33,125
again, you know, like, let's,

1898
01:00:33,135 --> 01:00:34,365
you know, rant and whatever.

1899
01:00:34,655 --> 01:00:37,075
But it's, it's been a really cool

1900
01:00:37,075 --> 01:00:38,965
and honestly, like, something so

1901
01:00:39,285 --> 01:00:42,495
important to me to see my, my best

1902
01:00:42,495 --> 01:00:43,835
friend become my business partner.

1903
01:00:43,835 --> 01:00:45,045
And people were like, Hey, y'all be

1904
01:00:45,045 --> 01:00:46,425
careful going into business together.

1905
01:00:46,715 --> 01:00:48,245
But we knew that we could work well

1906
01:00:48,245 --> 01:00:49,975
together because we coached together for

1907
01:00:50,005 --> 01:00:52,795
years and we choreographed and we put

1908
01:00:52,795 --> 01:00:55,705
together incredible performances together

1909
01:00:55,705 --> 01:00:57,745
and so we knew that we worked well

1910
01:00:57,745 --> 01:01:00,455
together and she is so laid back and chill

1911
01:01:00,455 --> 01:01:03,775
and I am all over the place all the time.

1912
01:01:03,775 --> 01:01:05,825
She's my girl that keeps me grounded

1913
01:01:05,825 --> 01:01:07,445
but also is never ever going to

1914
01:01:07,445 --> 01:01:09,265
tell me I'm being too much, which is

1915
01:01:09,275 --> 01:01:10,825
something that I ran into a lot and

1916
01:01:10,825 --> 01:01:13,315
put me down growing up and it was, oh

1917
01:01:13,315 --> 01:01:14,625
you're too much, oh you're too loud,

1918
01:01:14,625 --> 01:01:16,735
oh you're too much, okay, whatever.

1919
01:01:16,825 --> 01:01:18,325
I have a podcast now so I can be as

1920
01:01:18,325 --> 01:01:20,545
too much as I want to and it's mine.

1921
01:01:20,725 --> 01:01:22,515
So, you know, that's what I also value

1922
01:01:22,515 --> 01:01:25,095
with Morgan is that she is the girl

1923
01:01:25,095 --> 01:01:25,975
that's like, you're not being too

1924
01:01:25,975 --> 01:01:27,088
much, you're just being you, like,

1925
01:01:27,088 --> 01:01:28,325
keep going, like, do your thing.

1926
01:01:28,835 --> 01:01:30,835
But also, it keeps me grounded, like,

1927
01:01:30,855 --> 01:01:32,525
that's a really good idea, Taylar.

1928
01:01:32,545 --> 01:01:34,235
I would love to have an alien

1929
01:01:34,365 --> 01:01:36,525
spaceship abducting us in this film,

1930
01:01:36,535 --> 01:01:38,765
but that's gonna cost us about 32

1931
01:01:38,775 --> 01:01:41,795
grand to do, so let's not do that.

1932
01:01:42,115 --> 01:01:43,425
And I was like, yeah, you're right,

1933
01:01:43,425 --> 01:01:46,145
you know, just keeping me grounded

1934
01:01:46,205 --> 01:01:47,715
while also being the dynamic,

1935
01:01:47,745 --> 01:01:48,855
we're two different thinkers.

1936
01:01:49,765 --> 01:01:51,615
are able to think in very dynamic

1937
01:01:51,615 --> 01:01:53,285
ways and help each other shop

1938
01:01:53,285 --> 01:01:55,005
through decisions that we're making

1939
01:01:55,005 --> 01:01:56,475
as a business and as friends.

1940
01:01:56,915 --> 01:01:59,785
And having, if I had to do it with

1941
01:01:59,785 --> 01:02:01,145
another business partner, they would

1942
01:02:01,155 --> 01:02:02,745
have to be just like Morgan for me.

1943
01:02:03,345 --> 01:02:05,665
And have to be the yin to my yang.

1944
01:02:05,705 --> 01:02:07,345
And I think where a lot of people

1945
01:02:07,345 --> 01:02:08,655
run into issue when they're working

1946
01:02:08,655 --> 01:02:11,325
with friends or family is that they

1947
01:02:11,335 --> 01:02:13,545
don't have the conversation prior of

1948
01:02:13,565 --> 01:02:15,355
like, Hey, when we're talking about

1949
01:02:15,355 --> 01:02:17,515
this, let's talk as professionals and

1950
01:02:17,515 --> 01:02:19,335
then let's talk as personal besties.

1951
01:02:19,735 --> 01:02:21,835
And me and her luckily did that very

1952
01:02:21,835 --> 01:02:24,375
early on just because we knew better.

1953
01:02:24,725 --> 01:02:26,055
But if we didn't, like, I

1954
01:02:26,065 --> 01:02:27,535
don't know that we would have

1955
01:02:27,575 --> 01:02:29,235
gotten this far in the podcast.

1956
01:02:29,435 --> 01:02:31,245
Having started a podcast with

1957
01:02:31,245 --> 01:02:33,435
a co host that ultimately led

1958
01:02:33,435 --> 01:02:36,135
to me creating HumblePod, I can

1959
01:02:36,145 --> 01:02:37,375
definitely identify with that.

1960
01:02:37,375 --> 01:02:38,965
We've had a lot of the same conversations

1961
01:02:38,965 --> 01:02:41,125
around How do we manage this as friends?

1962
01:02:41,125 --> 01:02:41,685
How do we manage this as a

1963
01:02:41,815 --> 01:02:43,305
business and all that stuff?

1964
01:02:43,305 --> 01:02:44,715
So, um, yeah.

1965
01:02:44,715 --> 01:02:47,384
Making sure your visions align to like

1966
01:02:47,385 --> 01:02:49,165
the five year plan of the podcast.

1967
01:02:49,345 --> 01:02:51,765
I would love to one day have a network.

1968
01:02:51,765 --> 01:02:54,655
I would one day love to have not only a

1969
01:02:54,655 --> 01:02:56,465
network for big podcasts, but like for

1970
01:02:56,465 --> 01:02:58,285
small, small podcasts, like the ones

1971
01:02:58,285 --> 01:02:59,665
that typically a network wouldn't look

1972
01:02:59,665 --> 01:03:02,175
at and go and reach out to them and give

1973
01:03:02,175 --> 01:03:03,835
them the resources and the education

1974
01:03:03,835 --> 01:03:05,825
that The first network that we went with

1975
01:03:05,855 --> 01:03:07,425
gave us because if someone would have

1976
01:03:07,465 --> 01:03:08,805
taught me that back then I would have

1977
01:03:08,865 --> 01:03:11,615
learned, you know, the boundaries, I

1978
01:03:11,625 --> 01:03:13,385
guess, of podcasting a little bit better.

1979
01:03:13,385 --> 01:03:15,555
And what I mean by that is like, this is

1980
01:03:15,555 --> 01:03:17,745
where you should stop the hard truths.

1981
01:03:17,785 --> 01:03:19,415
Like, you got to let this go.

1982
01:03:19,415 --> 01:03:21,615
This one's not going to work out versus

1983
01:03:21,615 --> 01:03:23,415
like, no, this is something really

1984
01:03:23,415 --> 01:03:24,665
good and it's just going to take a

1985
01:03:24,665 --> 01:03:25,875
little extra time, but you have to

1986
01:03:25,875 --> 01:03:28,735
keep on pushing those type of things.

1987
01:03:28,925 --> 01:03:31,275
The hard truths is what I would love

1988
01:03:31,275 --> 01:03:33,115
to be able to be like a branding.

1989
01:03:33,840 --> 01:03:36,960
Consultant on with people because you

1990
01:03:36,960 --> 01:03:39,690
can change and you can change how you

1991
01:03:39,690 --> 01:03:42,270
do things to make it more Valuable to

1992
01:03:42,310 --> 01:03:45,070
other people or to listeners and make

1993
01:03:45,070 --> 01:03:47,330
yourself stand out But you have to be

1994
01:03:47,330 --> 01:03:49,750
able to rebrand and some people are so

1995
01:03:49,760 --> 01:03:52,880
hell bent That they can't do a rebrand.

1996
01:03:53,110 --> 01:03:54,380
And luckily Morgan and

1997
01:03:54,380 --> 01:03:55,930
I learned that together.

1998
01:03:55,930 --> 01:03:58,200
So we know that the five year plan is

1999
01:03:58,200 --> 01:04:01,980
what we would like in true podcaster,

2000
01:04:02,030 --> 01:04:04,220
entrepreneur fashion, and the type

2001
01:04:04,220 --> 01:04:05,550
of people who want to have a network

2002
01:04:05,550 --> 01:04:06,820
like that one day in the future.

2003
01:04:07,995 --> 01:04:10,575
We know that it's going

2004
01:04:10,575 --> 01:04:11,435
to have to change daily.

2005
01:04:11,445 --> 01:04:12,765
Those, those goals are going to have to

2006
01:04:12,765 --> 01:04:14,745
be moved around and we can't be upset

2007
01:04:14,745 --> 01:04:16,525
and we can't be devastated when they

2008
01:04:16,525 --> 01:04:18,305
do get shifted and they do get moved.

2009
01:04:18,595 --> 01:04:20,695
But right now our main goal is we're

2010
01:04:20,705 --> 01:04:23,245
looking at going on a tour here soon.

2011
01:04:23,645 --> 01:04:26,585
So that's what I would absolutely love.

2012
01:04:26,585 --> 01:04:28,495
We're also looking into doing more like,

2013
01:04:28,555 --> 01:04:32,155
um, TV features where we, you know,

2014
01:04:32,835 --> 01:04:36,995
Narrate cases or do anything like that,

2015
01:04:36,995 --> 01:04:38,935
which I just had an opportunity to do.

2016
01:04:39,355 --> 01:04:40,815
Yeah, I just did that on Death

2017
01:04:40,815 --> 01:04:42,425
in the Dorms Season 2 on Hulu.

2018
01:04:42,435 --> 01:04:43,245
You guys can go check

2019
01:04:43,245 --> 01:04:44,415
it out if you want to.

2020
01:04:44,705 --> 01:04:45,955
Episode 3 is the one I'm on.

2021
01:04:46,185 --> 01:04:47,825
But, you know, doing things like that

2022
01:04:47,825 --> 01:04:49,685
that are really professional and the

2023
01:04:49,715 --> 01:04:51,505
classical meaning of broadcasting

2024
01:04:51,735 --> 01:04:52,669
because we want to be honest.

2025
01:04:52,670 --> 01:04:55,060
All across the board educated

2026
01:04:55,070 --> 01:04:56,540
on what the field that we're in.

2027
01:04:56,540 --> 01:04:58,540
So we've done some film, we've done some,

2028
01:04:58,780 --> 01:05:01,230
you know, TV, we've done stuff like that.

2029
01:05:01,230 --> 01:05:02,520
We do interviews with people,

2030
01:05:02,520 --> 01:05:03,890
we bring on people to interview.

2031
01:05:03,890 --> 01:05:05,480
We don't do that very often because

2032
01:05:05,590 --> 01:05:06,920
sometimes hard with the way that we

2033
01:05:06,920 --> 01:05:09,520
have the podcast set up, but you know,

2034
01:05:10,060 --> 01:05:11,570
branching out and doing things that are

2035
01:05:11,580 --> 01:05:13,499
out of our comfort zone is so our thing,

2036
01:05:13,500 --> 01:05:15,084
but we want to add it to our, you know,

2037
01:05:15,575 --> 01:05:18,275
Portfolio and the fact that she can be

2038
01:05:18,275 --> 01:05:20,805
just as flexible and as free spirited and

2039
01:05:20,805 --> 01:05:23,315
delulu as I can like totally helps our

2040
01:05:23,315 --> 01:05:25,015
business run and I wouldn't be able to do

2041
01:05:25,015 --> 01:05:28,055
it without her because she is that person

2042
01:05:28,055 --> 01:05:30,175
who she's like my tracks and I'm the

2043
01:05:30,175 --> 01:05:32,735
trolley I'm just rolling down and she's

2044
01:05:32,735 --> 01:05:35,465
taking care of me you know so and also

2045
01:05:35,465 --> 01:05:37,935
like her reasonable thinking helps a lot.

2046
01:05:38,020 --> 01:05:39,900
Um, but she can also be Delulu with

2047
01:05:39,900 --> 01:05:42,080
me too, but you know, that, that

2048
01:05:42,090 --> 01:05:43,700
dynamic that we have in our business,

2049
01:05:43,700 --> 01:05:45,240
I think has gotten us this far.

2050
01:05:45,240 --> 01:05:48,580
And I think is what, you know, has created

2051
01:05:48,590 --> 01:05:50,590
the friendships that we do have with

2052
01:05:50,590 --> 01:05:52,090
our listeners is because they get to

2053
01:05:52,090 --> 01:05:54,520
see our friendship change from college

2054
01:05:54,520 --> 01:05:57,790
best friends to people that are living

2055
01:05:57,790 --> 01:05:59,670
two very different lives, but live on

2056
01:05:59,670 --> 01:06:01,290
the same exact life and have a business

2057
01:06:01,290 --> 01:06:02,890
together and do different things.

2058
01:06:02,890 --> 01:06:04,670
And it, it changes with

2059
01:06:04,670 --> 01:06:05,870
us and we grow with it.

2060
01:06:05,870 --> 01:06:06,990
And luckily we.

2061
01:06:07,270 --> 01:06:09,440
Keep each other, like, grounded

2062
01:06:09,440 --> 01:06:11,560
and we keep each other passionate

2063
01:06:11,610 --> 01:06:13,260
about this because it's ours.

2064
01:06:13,300 --> 01:06:15,190
Well, speaking of passionate,

2065
01:06:15,310 --> 01:06:16,820
last question for you.

2066
01:06:17,160 --> 01:06:18,220
This has been a great

2067
01:06:18,250 --> 01:06:20,030
conversation and I can't wait.

2068
01:06:20,250 --> 01:06:22,020
Send this to an editor to clean up.

2069
01:06:22,260 --> 01:06:23,760
Yeah, I apologize.

2070
01:06:23,790 --> 01:06:24,700
No, do not.

2071
01:06:24,830 --> 01:06:25,400
Yeah, to

2072
01:06:25,400 --> 01:06:26,170
them I do.

2073
01:06:26,290 --> 01:06:27,560
Yeah, well, sorry, Zwick.

2074
01:06:27,590 --> 01:06:29,050
You're gonna have some fun with this one.

2075
01:06:29,390 --> 01:06:31,385
But Last question for you, I always

2076
01:06:31,385 --> 01:06:33,745
ask people is what brand, because

2077
01:06:33,745 --> 01:06:34,995
this is a branding podcast, what

2078
01:06:34,995 --> 01:06:36,825
brand do you really admire right now?

2079
01:06:36,835 --> 01:06:38,945
Or what brand do you just have a crush on?

2080
01:06:39,075 --> 01:06:39,825
Taylor Swift.

2081
01:06:40,055 --> 01:06:40,655
Taylor Swift?

2082
01:06:40,755 --> 01:06:42,235
Or Alex Cooper.

2083
01:06:42,975 --> 01:06:44,345
Okay, Alex Cooper?

2084
01:06:44,355 --> 01:06:45,005
Alex Cooper.

2085
01:06:45,005 --> 01:06:45,885
Not Alice.

2086
01:06:45,965 --> 01:06:46,735
No, Alex.

2087
01:06:46,805 --> 01:06:47,165
Alex.

2088
01:06:47,195 --> 01:06:49,355
Alex Cooper, the host of Call Her Daddy.

2089
01:06:49,725 --> 01:06:50,855
Mmm, okay.

2090
01:06:50,855 --> 01:06:53,735
Her and Taylor Swift, their branding is

2091
01:06:53,745 --> 01:06:56,770
phenomenal, because Taylor Swift, That's

2092
01:06:56,770 --> 01:06:58,410
her name, but that's her brand, you know?

2093
01:06:58,410 --> 01:07:02,200
And, me, the reason I'm so obsessed

2094
01:07:02,200 --> 01:07:03,240
with them is because they're

2095
01:07:03,370 --> 01:07:06,570
women in, in entertainment, in

2096
01:07:06,570 --> 01:07:08,100
podcasting, in music, in artists.

2097
01:07:08,440 --> 01:07:11,390
And the way that they have, both on very

2098
01:07:11,390 --> 01:07:13,595
different levels, Conducted themselves,

2099
01:07:13,875 --> 01:07:15,595
they came from very different brands

2100
01:07:15,595 --> 01:07:17,815
from what they turn to today and and

2101
01:07:17,825 --> 01:07:19,335
there's some that are very, you know

2102
01:07:19,385 --> 01:07:21,485
questionable on either side about you know

2103
01:07:21,485 --> 01:07:23,195
whether it's ethical or not but if you

2104
01:07:23,195 --> 01:07:25,595
take a step back and you look at the way

2105
01:07:25,595 --> 01:07:27,235
that they have handled their businesses

2106
01:07:27,345 --> 01:07:28,905
as Themselves, which I think is the

2107
01:07:28,905 --> 01:07:31,155
hardest thing to do is brand yourself.

2108
01:07:31,705 --> 01:07:33,779
That is what to me is ethical.

2109
01:07:33,880 --> 01:07:36,190
Absolutely mind blowing and seeing

2110
01:07:36,190 --> 01:07:38,050
how Taylor Swift by just recording,

2111
01:07:38,050 --> 01:07:39,520
I'm not even a Swiftie, like I'm,

2112
01:07:39,610 --> 01:07:41,920
I'm truly not like I, I wish I was.

2113
01:07:41,970 --> 01:07:43,630
I'm not super into her music.

2114
01:07:43,630 --> 01:07:44,790
I like her as a person.

2115
01:07:44,790 --> 01:07:46,040
I like her as a businesswoman and

2116
01:07:46,040 --> 01:07:47,480
I respect the hell out of her.

2117
01:07:48,420 --> 01:07:51,070
She truly re recorded all of

2118
01:07:51,070 --> 01:07:52,780
her music, released it to a

2119
01:07:52,790 --> 01:07:56,420
brand new generation of people.

2120
01:07:57,150 --> 01:07:59,670
and made it to where they truly

2121
01:07:59,670 --> 01:08:00,810
will not listen to anything unless

2122
01:08:00,810 --> 01:08:02,280
it says Taylor's version beside it.

2123
01:08:02,640 --> 01:08:04,340
And how she really stuck it to the man,

2124
01:08:04,340 --> 01:08:06,250
which is my favorite thing to do, and then

2125
01:08:06,250 --> 01:08:08,960
goes and does this incredible world tour.

2126
01:08:09,180 --> 01:08:12,230
And not only is she making insane amounts

2127
01:08:12,230 --> 01:08:13,910
of money, but she's donating it all

2128
01:08:13,920 --> 01:08:15,840
back because at the end of the day, she

2129
01:08:15,840 --> 01:08:18,110
is truly like an advocate and she's a

2130
01:08:18,110 --> 01:08:20,230
philanthropist and keeps to that and her

2131
01:08:20,230 --> 01:08:21,980
brand without showing it all off, you

2132
01:08:21,980 --> 01:08:23,620
know, without being like, we just made a

2133
01:08:23,740 --> 01:08:25,779
million dollar donation to da da da da.

2134
01:08:25,980 --> 01:08:27,250
She's not necessarily doing that,

2135
01:08:27,250 --> 01:08:29,040
it's other people releasing it.

2136
01:08:29,040 --> 01:08:30,270
Granted, it could be her team and

2137
01:08:30,280 --> 01:08:32,570
her camp, but at the end of the day,

2138
01:08:32,810 --> 01:08:34,930
like, she truly has done a great

2139
01:08:34,930 --> 01:08:36,730
job at giving back to the people

2140
01:08:36,730 --> 01:08:38,010
who have made her, and making them

2141
01:08:38,010 --> 01:08:40,220
have a personal connection with her.

2142
01:08:40,650 --> 01:08:42,020
Feeling like they're besties.

2143
01:08:42,450 --> 01:08:43,810
And then the same with Alex Cooper.

2144
01:08:43,810 --> 01:08:45,940
Alex Cooper went from being Call her daddy

2145
01:08:45,940 --> 01:08:48,650
on Barstool with a co host, to which was

2146
01:08:48,860 --> 01:08:50,970
made fun of, said awful things, you know,

2147
01:08:50,970 --> 01:08:53,740
very vulgar, very nasty, to turning it

2148
01:08:53,750 --> 01:08:56,060
into something where she's interviewing

2149
01:08:56,090 --> 01:08:58,730
the top celebrities and people that we

2150
01:08:58,730 --> 01:09:01,420
are all obsessed with in professional

2151
01:09:01,450 --> 01:09:04,945
setups, where there are True conversations

2152
01:09:04,955 --> 01:09:07,025
and branding with this whole team behind

2153
01:09:07,025 --> 01:09:08,715
her to where she's made herself somewhat

2154
01:09:08,715 --> 01:09:10,625
of a media I call them like social media

2155
01:09:10,625 --> 01:09:12,665
socialites where they're they're not

2156
01:09:12,665 --> 01:09:15,165
like Anne Hathaway level of Socialites

2157
01:09:15,175 --> 01:09:16,535
not going to the Met Gala, but they're

2158
01:09:16,805 --> 01:09:20,215
for sure like going to the big spaces in

2159
01:09:20,495 --> 01:09:24,065
Podcasting, and if you say their name,

2160
01:09:24,135 --> 01:09:26,485
you recognize it if you're in the space

2161
01:09:26,515 --> 01:09:29,145
because of how she handled her business.

2162
01:09:29,335 --> 01:09:31,065
Barstool wasn't paying them enough

2163
01:09:31,075 --> 01:09:32,695
for their value, so what'd they do?

2164
01:09:32,865 --> 01:09:34,115
Stop putting out episodes.

2165
01:09:34,455 --> 01:09:35,705
We're just not gonna record it.

2166
01:09:35,835 --> 01:09:37,255
You can keep the name, you can keep

2167
01:09:37,255 --> 01:09:38,325
the episodes that you have, but

2168
01:09:38,325 --> 01:09:39,579
we're not gonna put an episode out.

2169
01:09:40,100 --> 01:09:41,670
And then, if you want to pay

2170
01:09:41,670 --> 01:09:43,040
us the right amount, we will.

2171
01:09:43,320 --> 01:09:43,810
Oh, no?

2172
01:09:43,820 --> 01:09:45,030
Okay, well then we're gonna move on.

2173
01:09:45,030 --> 01:09:46,280
And then she goes and she works with

2174
01:09:46,280 --> 01:09:48,880
Max Cutler with Parcast, which is

2175
01:09:48,890 --> 01:09:51,140
someone who I have copious amounts

2176
01:09:51,140 --> 01:09:52,560
of respect for as Max Cutler.

2177
01:09:52,660 --> 01:09:55,140
He goes over and he sells Parcast to

2178
01:09:55,250 --> 01:09:57,660
Spotify, starts working under Spotify, and

2179
01:09:57,660 --> 01:09:59,860
brings Alex Cooper because of how amazing

2180
01:09:59,860 --> 01:10:02,100
of a person she is, and how incredibly

2181
01:10:02,490 --> 01:10:04,350
How incredible of a businesswoman she is.

2182
01:10:04,620 --> 01:10:06,550
She's able to brand herself all the

2183
01:10:06,550 --> 01:10:08,430
way to being like a Spotify princess.

2184
01:10:08,720 --> 01:10:10,930
And then now is across all of these

2185
01:10:10,960 --> 01:10:13,740
platforms, truly like gone all over again.

2186
01:10:14,010 --> 01:10:16,835
And is on massive world tours.

2187
01:10:17,245 --> 01:10:18,705
And those, these type of women

2188
01:10:18,705 --> 01:10:20,065
who can take themselves from being

2189
01:10:20,065 --> 01:10:21,655
someone who wasn't really necessarily

2190
01:10:21,655 --> 01:10:23,655
respected by all people to being

2191
01:10:23,655 --> 01:10:25,285
like, yeah, I do recognize her name.

2192
01:10:25,285 --> 01:10:26,415
I do say her name and

2193
01:10:26,415 --> 01:10:28,485
I, I do know her brand.

2194
01:10:28,485 --> 01:10:31,345
Like that is what branding is about.

2195
01:10:31,840 --> 01:10:32,970
At the end of the day, good, you

2196
01:10:32,970 --> 01:10:35,790
know, bad PR is good PR, you know,

2197
01:10:36,140 --> 01:10:37,040
there's no such thing as bad.

2198
01:10:37,120 --> 01:10:37,660
Exactly.

2199
01:10:37,660 --> 01:10:38,040
Yeah.

2200
01:10:38,150 --> 01:10:38,470
Yeah.

2201
01:10:38,700 --> 01:10:39,620
So that's cool.

2202
01:10:39,720 --> 01:10:41,710
It's just, I'm really, really not that

2203
01:10:41,710 --> 01:10:43,750
I necessarily want to have like the,

2204
01:10:44,880 --> 01:10:46,930
you know, the former brands that she had

2205
01:10:46,930 --> 01:10:48,620
or anything like that or get famous on

2206
01:10:48,630 --> 01:10:51,560
scandals by any means, I just respect

2207
01:10:51,580 --> 01:10:53,815
people who are able to Keep their

2208
01:10:53,815 --> 01:10:55,925
narrative and keep it for themselves

2209
01:10:55,925 --> 01:10:57,885
and rebrand off of that because that is

2210
01:10:57,975 --> 01:10:59,895
jarring when you if something were to

2211
01:10:59,895 --> 01:11:02,015
happen to where you were to get cancelled

2212
01:11:02,015 --> 01:11:03,645
or something that's traumatic like seeing

2213
01:11:03,645 --> 01:11:06,475
how people go down so quickly even even

2214
01:11:06,475 --> 01:11:08,865
when it's deserving and you like are

2215
01:11:09,295 --> 01:11:10,795
in support of them being cancelled or

2216
01:11:10,795 --> 01:11:13,935
whatever it is then you watch it roll out

2217
01:11:13,935 --> 01:11:16,775
and you're like Jesus that's who I would

2218
01:11:16,775 --> 01:11:19,335
literally not survive and you see these

2219
01:11:19,335 --> 01:11:22,235
people come back from that that's crazy.

2220
01:11:22,520 --> 01:11:25,020
You either you your PR team is

2221
01:11:25,070 --> 01:11:26,680
the devil himself and he's making

2222
01:11:26,680 --> 01:11:28,660
deals or like I don't know what

2223
01:11:28,690 --> 01:11:31,870
because it truly is like Rebranding.

2224
01:11:32,740 --> 01:11:33,990
It is a whole new brand.

2225
01:11:34,320 --> 01:11:35,210
I'm curious about whose yours

2226
01:11:35,210 --> 01:11:35,430
is.

2227
01:11:35,960 --> 01:11:37,990
So my favorite brand at the

2228
01:11:37,990 --> 01:11:39,880
moment actually is going

2229
01:11:39,880 --> 01:11:41,960
through a scandal right now.

2230
01:11:41,970 --> 01:11:44,460
So I'm very, very sad.

2231
01:11:44,470 --> 01:11:45,810
Um, and that would be Red Bull.

2232
01:11:45,870 --> 01:11:46,540
Red bull?

2233
01:11:46,780 --> 01:11:48,380
No, wait, Red Bull's going because I do

2234
01:11:48,380 --> 01:11:50,180
a whole thing on, I do a bit on Red Bull.

2235
01:11:50,310 --> 01:11:52,510
Red Bull, red Bull Racing right

2236
01:11:52,510 --> 01:11:53,890
now is going through a scandal.

2237
01:11:54,200 --> 01:11:56,130
So the team principal, Christian

2238
01:11:56,140 --> 01:11:58,540
Horner, who prior to the past two

2239
01:11:58,540 --> 01:12:00,930
months, I would say he's a man that

2240
01:12:00,940 --> 01:12:04,320
like I love and respect because he,

2241
01:12:04,330 --> 01:12:06,110
he was with Red Bull Racing from the

2242
01:12:06,120 --> 01:12:08,610
time basically since it started and

2243
01:12:08,610 --> 01:12:10,700
he is the brand of Red Bull Racing.

2244
01:12:10,790 --> 01:12:12,260
Like he's the team principal who's

2245
01:12:12,260 --> 01:12:13,850
been with them for over a decade.

2246
01:12:13,860 --> 01:12:14,980
Yeah, I recognize his name

2247
01:12:14,980 --> 01:12:15,860
and I know nothing about him.

2248
01:12:15,860 --> 01:12:16,210
Yeah,

2249
01:12:16,280 --> 01:12:17,840
yeah, and he, you know, he helped

2250
01:12:17,840 --> 01:12:19,080
bring and build the team that

2251
01:12:19,080 --> 01:12:20,174
is now a three time champion.

2252
01:12:20,445 --> 01:12:22,105
Well, he's had more than three world

2253
01:12:22,105 --> 01:12:23,555
championships to his name at Red

2254
01:12:23,555 --> 01:12:25,555
Bull, but, you know, Max Verstappen

2255
01:12:25,565 --> 01:12:26,925
now three time world champion with

2256
01:12:26,925 --> 01:12:28,765
Red Bull and all that, like, he's

2257
01:12:28,765 --> 01:12:30,545
responsible for helping build all that

2258
01:12:30,545 --> 01:12:32,085
stuff up and get the team to where

2259
01:12:32,085 --> 01:12:34,415
it's at, um, so I really like that.

2260
01:12:34,415 --> 01:12:36,485
But now he's in a scandal that is the

2261
01:12:36,500 --> 01:12:39,410
The weirdest scandal and like, this is

2262
01:12:39,410 --> 01:12:41,150
a whole other show in and of itself.

2263
01:12:41,155 --> 01:12:41,365
Yeah.

2264
01:12:41,465 --> 01:12:42,325
I'm gonna have to get on Google.

2265
01:12:42,345 --> 01:12:42,565
Huh?

2266
01:12:42,625 --> 01:12:43,245
You need to Reddit.

2267
01:12:43,525 --> 01:12:43,965
I need to be on

2268
01:12:43,965 --> 01:12:44,165
Reddit.

2269
01:12:44,265 --> 01:12:45,200
You need to get on Reddit.

2270
01:12:45,230 --> 01:12:45,380
Yeah.

2271
01:12:45,385 --> 01:12:46,070
And, and check it out.

2272
01:12:46,075 --> 01:12:47,750
Because one week they're saying

2273
01:12:47,780 --> 01:12:49,850
there's, it's like sexual harassment.

2274
01:12:49,940 --> 01:12:49,970
Oh.

2275
01:12:49,970 --> 01:12:51,500
And then the next week they're saying,

2276
01:12:51,560 --> 01:12:53,090
oh, it has nothing to do with that.

2277
01:12:53,240 --> 01:12:54,740
And then the next week it's back.

2278
01:12:54,740 --> 01:12:56,180
It's just back and forth, back and forth.

2279
01:12:56,180 --> 01:12:57,470
And I think he's about to step

2280
01:12:57,470 --> 01:12:59,390
down as team principal, which

2281
01:12:59,390 --> 01:13:00,231
breaks my heart because of,

2282
01:13:00,236 --> 01:13:01,370
because where there's smoke, there's fire.

2283
01:13:01,375 --> 01:13:01,605
Yeah.

2284
01:13:01,610 --> 01:13:01,790
Yeah.

2285
01:13:01,790 --> 01:13:02,930
There, there's something.

2286
01:13:02,930 --> 01:13:03,890
And it makes me very sad.

2287
01:13:03,890 --> 01:13:05,540
He's also married to Ginger Spice.

2288
01:13:06,650 --> 01:13:07,220
Oh.

2289
01:13:07,415 --> 01:13:07,655
Yeah.

2290
01:13:07,660 --> 01:13:10,515
Well then, well that's crazy because are

2291
01:13:10,515 --> 01:13:12,765
they, are they, like with Beckham and all

2292
01:13:12,765 --> 01:13:14,295
of those people, are they still friends?

2293
01:13:14,355 --> 01:13:15,465
I think so, yeah.

2294
01:13:15,470 --> 01:13:16,735
Because like he, he lives

2295
01:13:16,735 --> 01:13:17,720
in that world, like he was a

2296
01:13:17,720 --> 01:13:19,225
Yeah, he totally lives in that world.

2297
01:13:19,585 --> 01:13:19,645
Yeah.

2298
01:13:19,650 --> 01:13:22,215
And so like, he's like, I don't know

2299
01:13:22,215 --> 01:13:23,596
what happened, but I've seen some,

2300
01:13:23,601 --> 01:13:25,155
oh, I'm about to on some photos lately

2301
01:13:25,160 --> 01:13:27,285
where like, he's still with her.

2302
01:13:27,315 --> 01:13:27,645
Oh.

2303
01:13:27,675 --> 01:13:29,175
They seem to be still

2304
01:13:29,295 --> 01:13:30,515
friendly and amorous.

2305
01:13:30,515 --> 01:13:31,945
Like I don't.

2306
01:13:32,475 --> 01:13:34,015
So, so it makes me wonder like what's

2307
01:13:34,015 --> 01:13:35,895
really going on with the scandal.

2308
01:13:36,195 --> 01:13:37,785
Um, there's there's rumors of a

2309
01:13:37,785 --> 01:13:39,285
power grab within the organization

2310
01:13:40,465 --> 01:13:41,585
Because there's a korean team.

2311
01:13:41,625 --> 01:13:43,505
I think it's korean or southeast asian

2312
01:13:43,505 --> 01:13:46,915
somewhere Um that owns a majority stake in

2313
01:13:46,955 --> 01:13:50,345
red bull right now Um or red bull racing

2314
01:13:50,355 --> 01:13:52,625
and they're in favor of Horner staying on

2315
01:13:52,635 --> 01:13:55,655
and then the the dutch side wants him out

2316
01:13:56,145 --> 01:13:57,245
And so I don't know what all that drama

2317
01:13:57,255 --> 01:13:57,845
my lord.

2318
01:13:57,845 --> 01:13:59,535
That is a lot of drama I'm gonna

2319
01:13:59,555 --> 01:14:00,845
have to get on there and read that

2320
01:14:01,045 --> 01:14:02,645
But but from a marketing perspective

2321
01:14:02,675 --> 01:14:04,385
Their marketing and branding, phenomenal

2322
01:14:04,895 --> 01:14:06,595
Yeah, outside of Red Bull racing for

2323
01:14:06,595 --> 01:14:08,335
Formula one like everything else they

2324
01:14:08,335 --> 01:14:10,405
do, the content they put out the races,

2325
01:14:10,405 --> 01:14:12,835
the creativity like I just, I'm a huge

2326
01:14:12,835 --> 01:14:15,705
fan but the one thing I have, this is

2327
01:14:15,705 --> 01:14:18,330
my bit about Red Bull, I love Red Bull

2328
01:14:18,330 --> 01:14:19,500
and you know how it gives you wings,

2329
01:14:19,500 --> 01:14:21,520
but like, why is it bulls on the side

2330
01:14:21,520 --> 01:14:23,580
of the, whatever's in the center of it?

2331
01:14:23,610 --> 01:14:24,790
Is it supposed to be the bulls

2332
01:14:24,790 --> 01:14:26,480
look like wings from afar?

2333
01:14:26,480 --> 01:14:28,760
Or is that what it is?

2334
01:14:29,250 --> 01:14:30,980
Because I Googled it and I couldn't,

2335
01:14:31,110 --> 01:14:32,290
it's like me with the Geneva

2336
01:14:32,290 --> 01:14:33,850
convention, whenever it comes to

2337
01:14:33,850 --> 01:14:35,280
learning about the branding behind

2338
01:14:35,280 --> 01:14:36,650
Red Bull, because I'm truly, I'm

2339
01:14:36,650 --> 01:14:38,950
like, I don't understand the logo.

2340
01:14:38,950 --> 01:14:40,820
Were we going a different direction before

2341
01:14:40,820 --> 01:14:42,560
we got the slogan or what happened here?

2342
01:14:42,860 --> 01:14:46,205
And I've looked it up before, I say that

2343
01:14:46,215 --> 01:14:47,725
alongside the Geneva Convention because

2344
01:14:47,725 --> 01:14:48,895
anytime I'm bringing up the Geneva

2345
01:14:48,895 --> 01:14:50,055
Convention, I have to Google it because

2346
01:14:50,055 --> 01:14:52,555
I'm like, I have literally no idea what,

2347
01:14:53,005 --> 01:14:54,155
I have more and more questions the more

2348
01:14:54,155 --> 01:14:55,515
I learn about the Geneva Convention.

2349
01:14:55,845 --> 01:14:56,895
So it's kind of like that.

2350
01:14:56,895 --> 01:14:58,525
Me and, me, Red Bull and

2351
01:14:58,525 --> 01:14:59,805
Geneva Convention, Roman

2352
01:14:59,805 --> 01:15:01,815
Empire and Easy Bake Ovens.

2353
01:15:01,865 --> 01:15:02,625
That's another one.

2354
01:15:02,625 --> 01:15:03,955
Easy Bake Ovens recently

2355
01:15:03,955 --> 01:15:04,985
have been my Roman Empire.

2356
01:15:04,995 --> 01:15:05,555
Oh, I saw that too.

2357
01:15:05,565 --> 01:15:06,445
Yeah, you saw that?

2358
01:15:06,445 --> 01:15:07,175
Yeah, I saw some of that.

2359
01:15:07,195 --> 01:15:07,755
Interesting.

2360
01:15:07,825 --> 01:15:09,655
Yeah, so we've been digging in

2361
01:15:09,655 --> 01:15:11,365
on those things and the shark.

2362
01:15:11,605 --> 01:15:12,615
The stingray that's

2363
01:15:12,625 --> 01:15:14,445
pregnant in North Carolina.

2364
01:15:14,445 --> 01:15:14,895
I don't know.

2365
01:15:14,915 --> 01:15:15,915
They haven't been posting.

2366
01:15:15,915 --> 01:15:16,465
I don't know if there's

2367
01:15:16,465 --> 01:15:17,475
an update recently.

2368
01:15:17,555 --> 01:15:20,795
So that's another Totally not on brand.

2369
01:15:20,835 --> 01:15:22,105
Okay, totally not what we're

2370
01:15:22,105 --> 01:15:23,885
talking about, but there we are

2371
01:15:24,385 --> 01:15:25,225
But yeah, it's it's just

2372
01:15:25,225 --> 01:15:26,755
a fascinating story to me.

2373
01:15:26,785 --> 01:15:30,095
And um, and yeah, I just i'm i'm sad

2374
01:15:30,095 --> 01:15:32,145
to see where where it's currently

2375
01:15:32,145 --> 01:15:34,190
taking the team but like as a As

2376
01:15:34,190 --> 01:15:35,990
an organization and as a race team,

2377
01:15:36,000 --> 01:15:37,570
like their racing team is just

2378
01:15:37,600 --> 01:15:38,320
phenomenal.

2379
01:15:38,680 --> 01:15:40,500
And their brand, like, you know, you see

2380
01:15:40,500 --> 01:15:42,510
Red Bulls color, you don't even have to

2381
01:15:42,510 --> 01:15:45,300
see their, their name and you know, you

2382
01:15:45,300 --> 01:15:47,200
know, like, how is it that recognizable?

2383
01:15:47,300 --> 01:15:47,490
Yeah.

2384
01:15:47,530 --> 01:15:48,950
Coke to Coca Cola.

2385
01:15:49,080 --> 01:15:49,850
That one's crazy.

2386
01:15:49,880 --> 01:15:50,660
Coke and Pepsi.

2387
01:15:50,800 --> 01:15:51,260
Crazy.

2388
01:15:51,260 --> 01:15:52,170
I don't know how they did that.

2389
01:15:52,340 --> 01:15:53,929
Or Oatmeal, Quakers.

2390
01:15:53,940 --> 01:15:54,670
Craziness.

2391
01:15:54,970 --> 01:15:55,760
We could go down a whole

2392
01:15:55,760 --> 01:15:56,780
rabbit hole with that too.

2393
01:15:56,820 --> 01:15:57,850
Yep, that's all about positioning.

2394
01:15:57,850 --> 01:15:59,480
We'll do that on another episode, guys.

2395
01:15:59,510 --> 01:16:00,580
I'll be back for that one.

2396
01:16:00,810 --> 01:16:01,970
I'll be back for the Quaker episode.

2397
01:16:04,410 --> 01:16:04,850
Awesome.

2398
01:16:05,090 --> 01:16:06,630
Well, Taylar, this has been a pleasure.

2399
01:16:06,630 --> 01:16:07,610
I've really enjoyed it.

2400
01:16:07,630 --> 01:16:09,870
We could probably keep talking for hours.

2401
01:16:09,870 --> 01:16:10,640
There's so much more I

2402
01:16:10,640 --> 01:16:11,550
could talk to you about.

2403
01:16:11,830 --> 01:16:12,749
Maybe we'll have you back for

2404
01:16:13,340 --> 01:16:14,630
Yeah, let's do a part two.

2405
01:16:14,630 --> 01:16:15,670
Thank you so much for having me on.

2406
01:16:15,670 --> 01:16:16,430
This has been so fun.

2407
01:16:16,440 --> 01:16:18,570
This is a new way for me to do

2408
01:16:18,580 --> 01:16:20,110
podcasting, so I really enjoy it.

2409
01:16:20,150 --> 01:16:21,459
Yeah, awesome.

2410
01:16:21,460 --> 01:16:22,780
Let me ask you this before you go.

2411
01:16:22,820 --> 01:16:24,496
Where can people find Creeps and Crime?

2412
01:16:24,496 --> 01:16:24,702
Where

2413
01:16:24,702 --> 01:16:25,527
can they follow you?

2414
01:16:25,527 --> 01:16:25,939
Oh yeah,

2415
01:16:25,940 --> 01:16:27,850
so, um, you can find Creeps and

2416
01:16:27,850 --> 01:16:29,610
Crimes, yeah, you can find Creeps and

2417
01:16:29,610 --> 01:16:32,110
Crimes at, on all social channels.

2418
01:16:32,160 --> 01:16:33,840
Uh, Just don't go to Twitter or

2419
01:16:33,840 --> 01:16:34,860
X or whatever it's called now.

2420
01:16:34,860 --> 01:16:36,210
We don't do that anymore.

2421
01:16:36,250 --> 01:16:38,140
I tried, it's still up, just don't.

2422
01:16:38,450 --> 01:16:40,710
But everywhere on socials were Creeps

2423
01:16:40,710 --> 01:16:42,280
and Crimes Podcast, at Creeps and

2424
01:16:42,280 --> 01:16:45,230
Crimes Podcast, and my personal is

2425
01:16:45,310 --> 01:16:46,750
Taylar FetznerTAYLAR TikTok, which

2426
01:16:46,750 --> 01:16:49,210
is my true crime channel, and then

2427
01:16:49,260 --> 01:16:52,040
on Twitter, Instagram, I'm Taylar J

2428
01:16:52,050 --> 01:16:54,420
and my name is spelled T A Y L A R.

2429
01:16:54,420 --> 01:16:56,000
So I normally say Taylar J with an A.

2430
01:16:56,370 --> 01:16:58,380
And our, my co host, just

2431
01:16:58,380 --> 01:16:59,270
because she's my best friend,

2432
01:16:59,270 --> 01:17:00,020
I have to give her a shout out.

2433
01:17:00,030 --> 01:17:00,430
She's Morgue.

2434
01:17:00,620 --> 01:17:01,520
M double the G.

2435
01:17:01,865 --> 01:17:03,415
And she's also linked off of

2436
01:17:03,415 --> 01:17:04,595
the Creeps and Crimes podcast.

2437
01:17:04,625 --> 01:17:06,435
But if you want to go listen to us,

2438
01:17:06,435 --> 01:17:07,835
we're wherever you get your podcasts.

2439
01:17:07,855 --> 01:17:08,635
We're on YouTube.

2440
01:17:08,645 --> 01:17:09,935
I'm a little behind right now.

2441
01:17:09,955 --> 01:17:10,765
Don't judge me.

2442
01:17:11,305 --> 01:17:12,455
But we're also on YouTube.

2443
01:17:12,465 --> 01:17:13,325
We're on TikTok.

2444
01:17:13,335 --> 01:17:14,995
We're on everywhere.

2445
01:17:14,995 --> 01:17:16,845
We do our weekly updates for

2446
01:17:17,505 --> 01:17:19,795
releases and cases that have pictures

2447
01:17:19,795 --> 01:17:21,485
alongside of them on our Instagram.

2448
01:17:21,710 --> 01:17:23,160
So that's the best place to go.

2449
01:17:23,160 --> 01:17:24,980
If you want to DM us, or you can

2450
01:17:24,980 --> 01:17:26,500
reach out to us via email, which is

2451
01:17:26,540 --> 01:17:28,070
CreepsAndCrimesPodcasts at gmail.

2452
01:17:28,100 --> 01:17:28,350
com.

2453
01:17:28,360 --> 01:17:29,470
If you have a creepy account that you'd

2454
01:17:29,470 --> 01:17:30,670
like to send in, which is a listener

2455
01:17:30,670 --> 01:17:32,000
story, that's something scary and

2456
01:17:32,000 --> 01:17:33,010
terrifying that's happened to you, that

2457
01:17:33,010 --> 01:17:34,020
you just want to get off your chest,

2458
01:17:34,260 --> 01:17:36,479
you can send that in to CreepsAndCrimes.

2459
01:17:36,480 --> 01:17:37,900
ca at gmail.

2460
01:17:37,930 --> 01:17:38,330
com.

2461
01:17:38,360 --> 01:17:39,380
Those are our creepy accounts,

2462
01:17:39,700 --> 01:17:41,645
but yeah, come listen to us.

2463
01:17:41,645 --> 01:17:42,860
We are everywhere that

2464
01:17:42,860 --> 01:17:43,740
you get your podcast.

2465
01:17:43,780 --> 01:17:45,380
And then if you guys want to see

2466
01:17:45,380 --> 01:17:47,980
me on Hulu, Uh, Death in the Dorm,

2467
01:17:47,980 --> 01:17:50,530
Season 2, Episode 3, Marlon Barnes,

2468
01:17:50,530 --> 01:17:51,950
Tim Winnicka, Lumpkin's case

2469
01:17:51,970 --> 01:17:53,580
out of the University of Miami.

2470
01:17:53,870 --> 01:17:55,630
I got the opportunity to go on there and

2471
01:17:55,630 --> 01:17:57,350
work with them, so that was a lot of fun.

2472
01:17:57,840 --> 01:18:01,150
And that's it, I believe.

2473
01:18:01,240 --> 01:18:01,870
That is it.

2474
01:18:02,050 --> 01:18:02,940
Thank you so much.

2475
01:18:02,980 --> 01:18:04,120
Yeah, thank you so much.

2476
01:18:04,190 --> 01:18:04,500
All right.