We Built This Brand

We Built This Brand

We Built This Brand explores the origins, evolution, and impact of brands through conversations with entrepreneurs, CEOs, and marketing experts.

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Recent Episodes

June 25, 2025

Beyond The Vegas Strip With Arnie DiGeorge

What happens when a creative team is given permission to break every rule in tourism marketing? You get one of the most iconic campaigns in advertising history. In this episode, Chris sits down with Arnie DiGeorge, Executive ...

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June 4, 2025

Leading The Sales Rebellion with Dale Dupree

Are you ready to join The Rebellion? On this episode, Chris talks to Dale Dupree. You may know him as The Copier Warrior , but today, he’s the Founder and leader of The Sales Rebellion. To say that Dale thinks outside of the ...

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May 21, 2025

Why Creativity in Marketing Sounds Fun with Alex Gangi

An all-new episode of We Built This Brand ? Sounds Fun! Chris talks with Alex Gangi, Partner, COO, and Head of Production at Sounds Fun, a creative studio known for its embrace of innovative marketing strategies. Alex shares ...

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May 7, 2025

Shooting for Stars & Solving Problems with Lizz Behler

Nothing inspires imagination quite like a spaceship. On this episode, Chris talks with Lizz Behler, the Senior Vice President of Brand and Offerings at SPCSHP. Lizz opens up about her background and how it led her on the jour...

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April 23, 2025

Breaking the Stigma Around Breaking it Off with For Richer Jewelry

For some people, it’s very hard to hold on to sentimental jewelry from former relationships. In some cases, it’s even harder to let those pieces go if they finally decide to sell them. On this episode, Chris is joined by Brit...

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April 9, 2025

Leadership Behind the Brand with Sunny Bonnell

What’s your brand’s vision? Does your brand even have a vision? In this enlightening episode, Chris chats with Sunny Bonnell, CEO and Co-Founder of Motto, for an engaging discussion on visionary leadership and brand culture. ...

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