We Built This Brand

We Built This Brand

We Built This Brand explores the origins, evolution, and impact of brands through conversations with entrepreneurs, CEOs, and marketing experts.

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We Built This Brand

Recent Episodes

Nov. 6, 2024

Creatively Winging it With Nick Adams

It’s a viral sensation, all thanks to people being put on hold. Nick Adams is a versatile copywriter and the brains behind the renowned Pizza Hut chicken wing song. He started his journey in the mailroom at GSD&M, but his …

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Oct. 23, 2024

Tapping into the Fountain of Youth with Clint Runge

Appealing to your audience is the name of the game in marketing, but what do you do when they’re critical and hard to reach? Enter Clint Runge, the CEO and Co-Founder of Archrival. For decades now, Clint has had his …

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Oct. 9, 2024

Outsmarting Brand Behemoths with Dustin Artz

The world of advertising and marketing is all about standing out, and Dustin Artz is helping spearhead innovative campaigns for noteworthy brands. As a co-founder at Familiar Creatures, he’s dedicated his career to outsmartin...

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Sept. 25, 2024

Finding Your Intuition with Bonnie Casamassima

Do you listen to that feeling in your gut? The that tells you right from wrong and what you should do next? It’s what we call your “intuition,” and Bonnie Casamassima thinks it should help be your guiding light through …

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Sept. 11, 2024

Turning Brands into Fandoms with Maggie Walsh

Everyone has their own favorite brands, but have you ever considered that you’re a “fan” of those products? Maggie Walsh thinks that you should. Having recently wrapped up a social media campaign for Peacock centered around t...

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Aug. 28, 2024

Wearing TenHats with Brian Strong

CEOs wear many hats, and that’s especially true in the world of IT. So, it’s pretty appropriate Brian Strong heads up TenHats - an IT and data center firm in Knoxville, Tennessee. The name isn’t just eye-catching, it reflects...

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